Our mission is to support the delivery of the University's strategic objectives and advance York's reputation as a world leader in:
The Directorate is comprised of seven divisions that work across the operational and collaborative workstreams of branding, international, fundraising, environment, student experience and recruitment.
Our delivery principles
- Understanding stakeholder and market requirements and interests.
- Leveraging of cross-directorate resource and skills.
- Development of key account management principles to support institutional objectives and academic departments, underpinned by shared systems and data handling and data mapping.
- Collaboration with other support directorates to deliver against shared objectives.
Promoting the University's study opportunities globally and managing applications and admissions.
Making the University’s internationalisation strategy a reality through global partnerships and the Centre for Global Programmes.
Offering an exciting range of postgraduate distance learning courses, as well as options for local learners looking for accredited courses or to study for pleasure.
Providing strategic marketing advice and high-quality communications support for print and online.
Delivering a programme of events including YorkTalks, Open Lectures and the York Festival of Ideas.
Whether our audience comprises potential students, colleagues, research funders or policy-makers, it is important to choose the key messages most appropriate to them and to bring them to life with examples... by reinforcing these messages, we can illustrate our distinctiveness to the world.
Professor Koen Lamberts, Vice-Chancellor
Working with alumni and friends of the University to deepen their ties with York and each other, and encourage them to support the University.
Promoting and managing media coverage to enhance and protect the University's reputation.
Joan Concannon - Director of External Relations.
External Relations seeks to work collaboratively through six strategic workstreams.