Our mission is to support the delivery of the University's strategic objectives and advance York's reputation as a world leader in:
The Directorate is comprised of four divisions that work across the operational and collaborative workstreams of branding, international, fundraising, environment, student experience and recruitment.
'The provision of higher education and research is fundamental to civic society. External Relations plays a vital role in advancing York's reputation as a university for public good in order to attract diverse talented students and staff from around the world regardless of background and beliefs.
We articulate the public benefit derived from research and teaching, support income generation and reputation management to deliver our institutional academic mission.'
Joan Concannon, Director of External Relations
Our delivery principles
- Understanding stakeholder and market requirements and interests.
- Leveraging of cross-directorate resource and skills.
- Development of key account management principles to support institutional objectives and academic departments, underpinned by shared systems and data handling and data mapping.
- Collaboration with other support directorates to deliver against shared objectives.
Advancing the University’s reputation through media relations, research communications, public events, staff and student engagement, and shared creative and digital services.
Promoting the University's study opportunities, engaging with schools and colleges, advancing access and outreach, and managing applications and admissions.
Offering an exciting range of postgraduate distance learning courses, accredited courses for local learners, options to study for pleasure and massive open online courses.
Promoting study opportunities globally, building global partnerships and facilitating international student mobility.
We work with a community of global donors including individual philanthropists, family trusts, foundations and corporations and our alumni community.