In order to succeed, marketers have to respond to the ever evolving needs of their customers and stakeholders and the dynamics of the marketplace.
This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.
Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects. The programme also offers the opportunity to undertake a placement year in industry, giving you the chance to apply theory and concepts to solve real-world marketing problems.
This course is available as a three-year degree, without a year in industry: Marketing (BSc).
This course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the BSc Marketing (with a year in industry) takes you partway towards a professional CIM qualification.
Gain experience of business planning, presenting, negotiating and the everyday decision-making and creative thinking that employers value.
Gain relevant experience, apply your academic knowledge and improve your employability with an integrated year in industry.
In your first year we'll introduce you to the core concepts underpinning marketing. You'll also study modules covering aspects of management and finance, showing how marketing fits into the wider business context.
As you progress you'll develop the knowledge and skills acquired in your first year, giving both depth and breadth to your learning. From branding to business consultancy, you'll have opportunities to study every aspect of business and marketing and hone your skills as a future manager.
You'll learn to use theories, concepts and contextual knowledge to inform strategic marketing decisions, and help organisations survive, expand and prosper.
In your third year, you'll undertake a 12-month paid placement in industry. You'll develop your understanding of marketing, apply the theories you've learned and enhance your employability.
There are opportunities for you to spend time abroad during your course:
Year 1 introduces you to some of the key concepts and techniques used in marketing, business and management. You'll explore the principles and practices of marketing alongside modules to help you understand financial statements and statistical analysis.
You will take core modules which may include:
In addition to the above you will also need to complete our online Academic Integrity module.
This module covers some of the essential skills and knowledge which will help you to study independently and produce work of a high academic standard which is vital for success at York.
This module will:
Your modules explore a range of different perspectives and techniques to give you better insight into the role of marketing in business. You can focus on a First Year topic in greater depth, or explore a whole new area. You'll be able to apply your learning to a practical project developing a group business plan.
You will take core modules which may include:
Option module examples may include:
You can also choose to add a placement in industry before your final year.
A year in industry gives you the opportunity to apply your academic learning to a real-life business. Salaries for these placements are typically £14,000 - £18,000, but have been as high as £45,000.
Our dedicated Placements Office advertise hundreds of vacancies each year. You can find placements in all sorts of industries, all over the world. If you have an idea of where you'd like to work, our team can help you find and apply for a suitable position. In recent years placements have included:
In your final year you'll have scope to focus your studies on topics you're interested in.
You will take core modules which may include:
You will take a selection of option modules, examples of which may include:
Our modules may change to reflect the latest academic thinking and expertise of our staff.
Our course structures are changing in September 2023. Find out more about how this course may be affected.
Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.
Doing a placement gives you a great insight in to what you do and don’t enjoy about working and where your real interests lie. It’s a great asset for choosing your career and helps you find a grad role that’s suited to you.Anish, Management School student
Read more from Anish's blog
The fees and funding figures below are for 2022/23 entry. If you take a year abroad or year in industry you'll pay a reduced rate of fees for that year
|UK (home)||International and EU|
UK (home) or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status
For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.
You may find it useful to buy textbooks, and for some modules this may be required. Textbooks usually cost around £30 - £60 each.
|Textbooks||Optional additional expense||£60|
|Year in industry||Compulsory additional expense||£1,850|
|Printing, photocopying and dissertation binding||Optional additional expense||£0|
We'll confirm more funding opportunities for students joining us in 2022/23 throughout the year.
You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.
You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.
Modules are taught by leading academics and industry experts with vast experience in their fields. We host guest lectures delivered by practising marketing managers and other industry and subject specialists.
This course has a strong practical focus, allowing you to apply and develop your skills. Some modules include case study analysis and business consultancy working closely with real-world companies.
We use a wide range of teaching methods to suit different learning styles, including:
In your first year, you can expect:
|Lectures||5-8 hours per week|
|Seminars||3-4 hours per week|
|Workshops||0-4 hours per term|
|Practicals||0-2 hours per term|
These figures are based on an average student in an average week. Your contact hours will vary throughout the year due to your module choices, non-compulsory classes, exam periods and changes to scheduled activities.
Outside your timetabled hours, you'll study independently. This may include preparation for classes, follow-up work, wider reading, practice completion of assessment tasks, or revision.
In the UK, full-time students are expected to spend 1,200 hours a year learning. That's about 40 hours of classes and independent study each week during term time. Everyone learns at a different rate, so the number of hours you spend on independent study will be different to other students on your course.
Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.
Assessment will be by a mixture of essays, projects and examinations, with an emphasis on individual project reports. Our seminars have a particularly strong practical component.
You will have some scope to choose forms of assessment that you prefer through selection of optional modules in your second and final years. You can pick modules which emphasise presentation skills, essay writing or exams.
|Year 1||Year 2||Year 3||Year 4|
The figures above are based on data from 2016/17.
Our bespoke employability sessions help you identify and improve your skills. Our dedicated support team will help you to build an employability portfolio and to present yourself at your best for the next step of your career.
You'll have the opportunity to work closely with real-life companies, carrying out consulting reports, developing your relationships and enhancing your CV.
Some modules on this course count towards professional qualifications from the Chartered Institute of Marketing, which are highly sought after by employers.
|Access to Higher Education Diploma||36 credits at Distinction and 9 credits at Merit or higher|
|BTEC National Extended Diploma||DDD|
|Cambridge Pre-U||D3, D3, M2|
|European Baccalaureate||80% overall|
|International Baccalaureate||35 points|
|International foundation programme||Foundation Certificate from our International Pathway College or an appropriate alternative.|
|Other international qualifications||Equivalent qualifications from your country|
We also require GCSE Mathematics at grade 5 (B). We do not accept adult numeracy in lieu of GCSE Maths.
Meeting the following additional criteria may qualify you for an alternative offer.
|Widening participation||If you successfully complete one of the following programmes, you may be eligible for an alternative offer up to three A level grades (or equivalent) below our typical offer: Next Step York, Realising Opportunities. More about widening participation.|
|Contextual offers||If you have experience of local authority care or live in an area with low progression to university, you may be eligible for an alternative offer up to two A level grades (or equivalent) below our typical offer. More about contextual offers.|
|EPQ||If you achieve B or higher at EPQ, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.|
|Core Maths||If you achieve B or higher in Core Maths, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.|
If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:
|IELTS||6.5, with a minimum of 6.0 in each component|
|C1 Advanced and C2 Proficiency||176, with a minimum of 169 in each component|
|Duolingo||110 overall, with a minimum of 100 in each component|
|GCSE/IGCSE/O level English Language (as a first or second language)||Grade C|
|LanguageCert International ESOL SELT||B2 Communicator High Pass with a minimum score of 33/50 in each component|
|PTE Academic||61, with a minimum of 55 in each component|
|TOEFL||87 overall, with a minimum of 21 in each component|
|Trinity ISE III||Merit in all components|
For more information see our undergraduate English language requirements.
You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.
The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.
After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.
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