- Department: The York Management School
- Module co-ordinator: Prof. Beatrice D'Ippolito
- Credit value: 20 credits
- Credit level: I
- Academic year of delivery: 2024-25
- See module specification for other years: 2023-24
|Semester 2 2024-25
The module aims to provide students with an introduction to theory and leading practice relating to innovation and creativity in a range of operating environments. The core objectives of the module are:
to introduce students to the main conceptual frameworks that have shaped research and practice on innovation and creativity;
to cultivate in students an appreciation of the role of innovation and creativity within an organisational context;
to provide an opportunity to develop innovation and creativity skills;
to encourage insight into the practical steps which can be taken to enable creativity, design integration, inter-organisational knowledge sharing and strategy as part of firms’ innovation activity.
Students will be able to:
Lectures to focus on a combination of the following aspects:
What an innovation process looks like (actual steps)
Role of creativity in innovation
Fostering creativity through organisational values (individual attitudes, culture)
Fostering creativity within teams (collaborative attitude, communication)
Fostering creativity across functions (interdisciplinarity, knowledge spanning)
Workshops to focus on engaging with a combination of the following activities:
Creativity at play: how do / can you think creatively?
Practical exercise on visualising your business idea
Use of the artefact to explore collaborative opportunities within the organisation
The role of leadership in innovation and creativity
|% of module mark
Individual essay 2000 words
Group project - presentation
|% of module mark
Individual reflective essay
Indivual essay Individual essay
Module assessment reports to students are written by the module leader for all assessments (open and closed) and placed on the VLE after the Board of Examiners has received the module marks.
The timescale for the return of feedback will accord with School policy.