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Innovation and Creativity within Organisations - MAN00033I

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  • Department: The York Management School
  • Module co-ordinator: Prof. Beatrice D'Ippolito
  • Credit value: 20 credits
  • Credit level: I
  • Academic year of delivery: 2024-25
    • See module specification for other years: 2023-24

Module will run

Occurrence Teaching period
A Semester 2 2024-25

Module aims

The module aims to provide students with an introduction to theory and leading practice relating to innovation and creativity in a range of operating environments. The core objectives of the module are:

  • to introduce students to the main conceptual frameworks that have shaped research and practice on innovation and creativity;

  • to cultivate in students an appreciation of the role of innovation and creativity within an organisational context;

  • to provide an opportunity to develop innovation and creativity skills;

  • to encourage insight into the practical steps which can be taken to enable creativity, design integration, inter-organisational knowledge sharing and strategy as part of firms’ innovation activity.

Module learning outcomes

Students will be able to:

  • Engage critically with different theories of creativity and the subsequent implications for managing innovation processes within organisations.
  • Appreciate organisations can leverage creativity to manage individuals, teams, and innovation processes, while recognising its unpredictable nature.
  • Demonstrate an ability to envision how innovation dynamics can meaningfully shape group work and the organisational culture more broadly.

Module content

Lectures to focus on a combination of the following aspects:

  • What an innovation process looks like (actual steps)

  • Role of creativity in innovation

  • Fostering creativity through organisational values (individual attitudes, culture)

  • Fostering creativity within teams (collaborative attitude, communication)

  • Fostering creativity across functions (interdisciplinarity, knowledge spanning)

Workshops to focus on engaging with a combination of the following activities:

  • Creativity at play: how do / can you think creatively?

  • Practical exercise on visualising your business idea

  • Use of the artefact to explore collaborative opportunities within the organisation

  • The role of leadership in innovation and creativity


Task Length % of module mark
Individual essay 2000 words
N/A 70
Group project - presentation
N/A 30

Special assessment rules



Task Length % of module mark
Individual reflective essay
N/A 30
Indivual essay Individual essay
N/A 70

Module feedback

Module assessment reports to students are written by the module leader for all assessments (open and closed) and placed on the VLE after the Board of Examiners has received the module marks.

The timescale for the return of feedback will accord with School policy.

Indicative reading


The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.