BSc (Hons) Marketing (with a year in industry)

Course content

In your first year we'll introduce you to the core concepts underpinning marketing. You'll also study modules covering foundations of management, economics and ethics, which will help you appreciate how marketing fits into the wider business context.

As you progress through your degree, you'll develop the knowledge and skills introduced in your first year, thus giving depth and breadth to your learning. From consumer behaviour and branding to strategic marketing consulting, you'll have opportunities to study key aspects of business and marketing and hone your skills as a future manager.

You'll learn to use theories, concepts and contextual knowledge to inform marketing decisions, and help organisations survive, expand and prosper.

Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.

Fees and funding

The fees and funding information here is for students starting in the 2026/27 academic year.

If you take a year abroad or year in industry you'll pay a reduced rate of fees for that year.

Annual tuition fees

The UK government has announced its intention to increase tuition fees from £9,535 to £9,790 for the 2026/27 academic year. We expect this to apply to new UK (home) undergraduate students starting their studies in September 2026.

UK (home) or international fees?

The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status.

Fees for subsequent years

• UK (home) fees may increase within the government fee cap in subsequent academic years. We will notify you of any increase as soon as we can.
• International fees are subject to increase in subsequent years in line with the prevailing Consumer Price Index (CPI) inflation rate (up to a maximum of 10%).

More information

For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.

Additional costs

You may find it useful to buy textbooks, and for some modules this may be required. Textbooks usually cost around £30 - £60 each.

Funding

We'll confirm more funding opportunities for students joining us in 2026/27 throughout the year.

• UK government loans
• UK scholarships and bursaries
• International scholarships
• Country-specific funding
• US loans

Teaching and assessment

You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.

Teaching format

Modules are taught by leading academics and industry experts with vast experience in their fields. We host guest lectures delivered by practising marketing managers and other industry and subject specialists.

This course has a strong practical focus, allowing you to apply and develop your skills. Some modules include case study analysis and business consultancy working closely with real-world companies.

We use a wide range of teaching methods to suit different learning styles, including:

• Lectures
• Small-group seminars
• Activity-based workshops
• Group projects
• Individual projects

Timetabled activities

In your first year, you can expect:

These figures are representative of a typical week. Your contact hours will vary throughout the year due to your module choices, non-compulsory classes, exam periods and changes to scheduled activities.

Outside your timetabled hours, you'll study independently. This may include preparation for classes, follow-up work, wider reading, practice completion of assessment tasks, or revision.

In the UK, full-time students are expected to spend 1,200 hours a year learning. That's about 40 hours of classes and independent study each week during semesters. Everyone learns at a different rate, so the number of hours you spend on independent study will be different to other students on your course.

Teaching location

You will be based in the School for Business and Society on Campus West. Most of your teaching will take place in the Church Lane Building, with additional contact hours elsewhere on Campus East and Campus West.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around - everything is within walking or pedalling distance, or you can use the fast and frequent bus service. Take a campus tour.

Assessment and feedback

You'll be assessed based on individual essays or reports for most modules. On occasions you'll also produce group reports and presentations, and/or partake in examinations.

You'll have scope to choose forms of assessment that you prefer through optional modules in your second and final years. You could pick modules that emphasise presentation skills, essay writing or exams. In your final year, you could also carry out a dissertation based on you own research and analysis of a current marketing issue that you feel passionate about.

Entry requirements

Additional requirements

We also require GCSE Mathematics at grade 5 (B) or equivalent. We do not accept adult numeracy in lieu of GCSE Maths.

Alternative offers

Meeting the following additional criteria may qualify you for an alternative offer.

English language

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

For more information see our undergraduate English language requirements.