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BSc (Hons) Marketing

Discover how businesses communicate to generate, anticipate and satisfy demand

Year of entry: 2019

UCAS code

N500

Institution code

Y50

Length

3 years full-time

Typical offer

AAB (full entry requirements)

Start date

September 2019 (term dates)

UK/EU fees

£9,250 per year (2019/20)

International fees

£17,120 per year (2019/20)

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In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.

This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.

Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects. Due to the course’s advanced content, the BSc in Marketing is accredited by the Chartered Institute of Marketing, conferring Graduate Gateway status.

This course is available as a four-year degree including a year in industry: Marketing with a Year in Industry (BSc).

Accreditation

This course is accredited by the Chartered Institute of Marketing. Our graduates can claim exemption from the Marketing module of the Certificate in Professional Marketing, meaning you'll only need to complete two further modules to qualify.

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Module insight: Ethical Marketing

Business projects

Gain experience of business planning, presenting, negotiating and the everyday decision-making and creative thinking that employers value.

Course content

In your first year we'll introduce you to the core concepts underpinning marketing. You'll also study modules covering aspects of management and finance, showing how marketing fits into the wider business context.

As you progress you'll develop the knowledge and skills acquired in your first year, giving both depth and breadth to your learning. From branding to business consultancy, you'll have opportunities to study every aspect of business and marketing and hone your skills as a future manager.

You'll learn to use theories, concepts and contextual knowledge to inform strategic marketing decisions, and help organisations survive, expand and prosper.

Study abroad

Summer abroad

Immerse yourself in another culture for a few weeks or the whole summer on a short course, volunteering programme, or career-related summer school.

Year 1

Year 1 introduces you to some of the key concepts and techniques used in marketing, business and management. You'll explore the principles and practices of marketing alongside modules to help you understand financial statements and statistical analysis.

Core modules

Academic integrity module

In addition to the above you will also need to complete our online Academic Integrity module.

Year 2

In Year 2 you will take five core modules, plus one option. The core modules explore a range of different perspectives and techniques to give you better insight into the role of marketing in business. You can choose an option module that focuses on a First Year topic in greater depth, or one that explores a whole new area. You'll be able to apply your learning to a practical project developing a group business plan.

Core modules

Option modules

Choose one of the following options:

You can also choose to add a placement in industry before your final year.

Year 3

In your final year you'll take three core modules and three option modules, giving you scope to focus your studies on topics you're interested in.

Core modules

Option modules

Choose three of the following options:

Please note, modules may change to reflect the latest academic thinking and expertise of our staff.

Learning by design

Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.

Students who complete this course will be able to:

  • Manage marketing projects effectively at both the individual and team level, in a wide range of marketing roles in business or organisational practices, as well as in postgraduate education.
  • Identify, critically evaluate evidence and use best practices to develop socially-responsible and ethical decisions that inform strategies pertaining to marketing challenges.
  • Make informed decisions to solve complex marketing problems by integrating and analysing multiple data sources in an efficient manner.
  • Persuasively present findings on market data, recommendations and marketing strategies using a range of digital and social media.
  • Address marketing problems at a domestic and global level by using adequate data in the development and implementation of relevant strategies. 
  • Critically evaluate and integrate management and marketing theory into decision making and recommendations in a variety of business settings.

Fees and funding

The fees and funding figures below are for 2019 entry. If you take a year abroad or year in industry you'll pay a reduced rate of fees for that year.

Annual tuition fees

UK/EU International
£9,250 £17,120

Additional costs

You may find it useful to buy textbooks, and for some modules this may be required. Textbooks usually cost around £30 - £60 each.

UK/EU or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK, EU or international student.

Fees for subsequent years

  • UK/EU: further increases within the government fee cap will apply in subsequent academic years. We will notify you of any increase as soon as we can.
  • International: fees for international students are subject to annual increases. Increases are currently capped at 2% per annum.

More information

For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.

Funding

We offer a number of scholarships to help cover tuition fees and living costs.

Home/EU students

International students

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

Teaching Excellence Framework Gold Award

“Students from all backgrounds achieve consistently outstanding outcomes”

The TEF Panel, Office for Students, June 2018

Our Gold Teaching Excellence Framework award demonstrates our commitment to the delivery of consistently outstanding teaching and learning for our students.

Teaching and assessment

You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.

Teaching format

Modules are taught by leading academics and industry experts with vast experience in their fields. We host guest lectures delivered by practising marketing managers and other industry and subject specialists.

This course has a strong practical focus, allowing you to apply and develop your skills. Some modules include case study analysis and business consultancy working closely with real-world companies.

We use a wide range of teaching methods to suit different learning styles, including:

  • Lectures
  • Small-group seminars
  • Activity-based workshops
  • Group projects
  • Individual projects

Overall workload

As a guide, students on this course typically spend their time as follows:

Year 1Year 2Year 3
Lectures and seminars168 hours108 hours108 hours

The figures above are based on data from 2016/17.

The rest of your time on the course will be spent on independent study. This may include preparation for lectures and seminars, follow-up work, wider reading, practice completion of assessment tasks, or revision.

Everyone learns at a different rate, so the number of hours will vary from person to person. In UK higher education the expectation is that full-time students will spend 1200 hours a year learning.

Teaching location

You will be based in the Management School on Campus East. Most of your teaching will take place in the Law and Management building, with additional contact hours elsewhere on Campus East and occasionally Campus West.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.

Assessment and feedback

Assessment will be by a mixture of essays, projects and examinations, with an emphasis on individual project reports. Our seminars have a particularly strong practical component.

You will have some scope to choose forms of assessment that you prefer through selection of optional modules in your second and final years. You can pick modules which emphasise presentation skills, essay writing or exams.

Percentage of the course typically assessed by coursework and exams

Year 1Year 2Year 3
Written exams67%67%80%
Coursework33%31%15%
Practical exams0%2%5%

The figures above are based on data from 2016/17.

Careers and skills

Our bespoke employability sessions help you identify and improve your skills. Our dedicated support team will help you to build an employability portfolio and to present yourself at your best for the next step of your career.

You'll have the opportunity to work closely with real-life companies, carrying out consulting reports, developing your relationships and enhancing your CV.

Some modules on this course count towards professional qualifications from the Chartered Institute of Marketing, which are highly sought after by employers.

Career opportunities

Our graduates go on to careers in all aspects of marketing, business and management. Many progress to postgraduate degrees at York and other leading universities.

Recent graduates' positions include:

  • Accountant
  • Risk Analyst
  • Retail Management
  • Digital Marketing Executive
  • Employment Law Adviser
  • Media Assistant

Transferable skills

As well as developing specific marketing skills, this course will help you develop:

  • Critical thinking
  • Problem solving
  • Communication, presentation and reporting
  • Numeracy and data analysis
  • Time management
  • Teamwork and leadership
  • Negotiation and persuasion

Entry requirements

Qualification Typical offer
A levels

AAB. We don't ask for specific combinations of A levels. We accept General Studies.

GCSEs Mathematics grade 5 (B). We do not accept adult numeracy in lieu of GCSE Maths.
Access to Higher Education Diploma 36 credits at Distinction and 9 credits at Merit or higher
BTEC DDD BTEC Extended National Diploma
Cambridge Pre-U D3, D3, M2
International Baccalaureate 35 points
Irish leaving Certificate H2,H2,H2,H2,H3,H3
Scottish Highers / Advanced Highers AAAAB at Higher level
EPQ

If you achieve a B or higher at EPQ, you will be eligible for a reduced offer, one grade below our typical offer.

English language

If you're a non-native English speaking applicant you must provide evidence of your English language ability.

  • IELTS 6.5, with a minimum of 6.0 in each component
  • Pearson 61, with a minimum of 55 in each component
  • CAE and CPE (taken from January 2015) 176, with a minimum of 169 each component
  • TOEFL 87 overall, with a minimum of 21 in Listening, 21 in Reading, 21 in Speaking, 21 in Writing
  • Trinity ISE III Merit in all components

Applying

To apply to York, you will need to complete an online application via UCAS (the Universities and Colleges Admissions Service).

If you have faced obstacles to higher education, or you are returning to education after a long absence, you may benefit from the York Access Scheme.

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