In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.
This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.
Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects.
This course is available as a four-year degree including a year in industry: Marketing (with a year in industry) (BSc).
This course is accredited by the Chartered Institute of Marketing. Our graduates can claim exemption from the Marketing module of the Certificate in Professional Marketing, meaning you'll only need to complete two further modules to qualify.
Gain experience of business planning, presenting, negotiating and the everyday decision-making and creative thinking that employers value.
In your first year we'll introduce you to the core concepts underpinning marketing. You'll also study modules covering aspects of management and finance, showing how marketing fits into the wider business context.
As you progress you'll develop the knowledge and skills acquired in your first year, giving both depth and breadth to your learning. From branding to business consultancy, you'll have opportunities to study every aspect of business and marketing and hone your skills as a future manager.
You'll learn to use theories, concepts and contextual knowledge to inform strategic marketing decisions, and help organisations survive, expand and prosper.
There are opportunities for you to spend time abroad during your course:
We also offer this course with a year abroad.
Year 1 introduces you to some of the key concepts and techniques used in marketing, business and management. You'll explore the principles and practices of marketing alongside modules to help you understand financial statements and statistical analysis.
In addition to the above you will also need to complete our online Academic Integrity module.
This module covers some of the essential skills and knowledge which will help you to study independently and produce work of a high academic standard which is vital for success at York.
This module will:
In Year 2 you will take five core modules, plus one option. The core modules explore a range of different perspectives and techniques to give you better insight into the role of marketing in business. You can choose an option module that focuses on a First Year topic in greater depth, or one that explores a whole new area. You'll be able to apply your learning to a practical project developing a group business plan.
Choose one of the following options:
You can also choose to add a placement in industry before your final year.
In your final year you'll take three core modules and three option modules, giving you scope to focus your studies on topics you're interested in.
Choose three of the following options:
Please note, modules may change to reflect the latest academic thinking and expertise of our staff.
Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.
10th equal for business and management studies
The Times Good University Guide, 2020
You may find it useful to buy textbooks, and for some modules this may be required. Textbooks usually cost around £30 - £60 each.
UK/EU or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK, EU or international student.
For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.
We'll confirm more funding opportunities for students joining us in 2020/21 throughout the year.
You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.
“Students from all backgrounds achieve consistently outstanding outcomes”
The TEF Panel, Office for Students, June 2018
Our Gold Teaching Excellence Framework award demonstrates our commitment to the delivery of consistently outstanding teaching and learning for our students.
You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.
Modules are taught by leading academics and industry experts with vast experience in their fields. We host guest lectures delivered by practising marketing managers and other industry and subject specialists.
This course has a strong practical focus, allowing you to apply and develop your skills. Some modules include case study analysis and business consultancy working closely with real-world companies.
We use a wide range of teaching methods to suit different learning styles, including:
In your first year, you can expect:
|Lectures||5-8 hours per week|
|Seminars||3-4 hours per week|
|Workshops||0-4 hours per term|
|Practicals||0-2 hours per term|
These figures are based on an average student in an average week. Your contact hours will vary throughout the year due to your module choices, non-compulsory classes, exam periods and changes to scheduled activities.
Outside your timetabled hours, you'll study independently. This may include preparation for classes, follow-up work, wider reading, practice completion of assessment tasks, or revision.
In the UK, full-time students are expected to spend 1,200 hours a year learning. That's about 40 hours of classes and independent study each week during term time. Everyone learns at a different rate, so the number of hours you spend on independent study will be different to other students on your course.
You will be based in the Management School on Campus East. Most of your teaching will take place in the Law and Management building, with additional contact hours elsewhere on Campus East and occasionally Campus West.
Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.
Assessment will be by a mixture of essays, projects and examinations, with an emphasis on individual project reports. Our seminars have a particularly strong practical component.
You will have some scope to choose forms of assessment that you prefer through selection of optional modules in your second and final years. You can pick modules which emphasise presentation skills, essay writing or exams.
|Year 1||Year 2||Year 3|
The figures above are based on data from 2016/17.
Our bespoke employability sessions help you identify and improve your skills. Our dedicated support team will help you to build an employability portfolio and to present yourself at your best for the next step of your career.
You'll have the opportunity to work closely with real-life companies, carrying out consulting reports, developing your relationships and enhancing your CV.
Some modules on this course count towards professional qualifications from the Chartered Institute of Marketing, which are highly sought after by employers.
Our graduates go on to careers in all aspects of marketing, business and management. Many progress to postgraduate degrees at York and other leading universities.
Recent graduates' positions include:
As well as developing specific marketing skills, this course will help you develop:
|Access to Higher Education Diploma||36 credits at Distinction and 9 credits at Merit or higher|
|BTEC National Extended Diploma||DDD|
|Cambridge Pre-U||D3, D3, M2|
|International Baccalaureate||35 points|
|Other international qualifications||Equivalent qualifications from your country|
We also require GCSE Mathematics at grade 5 (B). We do not accept adult numeracy in lieu of GCSE Maths.
Meeting the following additional criteria may qualify you for an alternative offer.
|Widening participation||If you successfully complete one of the following programmes, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer: Next Step York, Realising Opportunities. More about widening participation.|
|Contextual offers||If you have experience of local authority care or live in an area with low progression to university, you may be eligible for an alternative offer up to two A level grades (or equivalent) below our typical offer. More about contextual offers.|
|EPQ||If you achieve B or higher at EPQ, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.|
|Core Maths||If you achieve B or higher in Core Maths, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.|
If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:
|IELTS||6.5, with a minimum of 6.0 in each component|
|PTE Academic||61, with a minimum of 55 in each component|
|GCSE/IGCSE/O level English Language (as a first or second language)||Grade C|
|C1 Advanced and C2 Proficiency||176, with a minimum of 169 in each component|
|TOEFL||87 overall, with a minimum of 21 in each component|
|Trinity ISE III||Merit in all components|
For more information see our undergraduate English language requirements.
We recognise the difficulties in taking English language tests due to the ongoing Coronavirus (COVID-19) pandemic. We have taken the decision to relax the English language requirements published above by 0.5 IELTS (or equivalent).
We are closely monitoring the situation as it evolves and are considering further options to support offer-holders in meeting their English language conditions. Further information about our responses to COVID-19.
You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.
The length of course you need to take depends on your current IELTS scores and how much you need to improve to reach our English language requirements.
After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.
To apply to York, you will need to complete an online application via UCAS (the Universities and Colleges Admissions Service).
If you have faced obstacles to higher education, or you are returning to education after a long absence, you may benefit from the York Access Scheme.
Get in touch if you have any questions
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