|Semester 1 2024-25
The module requires students to apply their learning from prior modules in order to initiate and develop an idea for a new, sustainable business venture, including the preparation and presentation of a detailed business plan. The module is also designed to develop the ability of students to work in teams.
Understand and apply key aspects of sustainable new venture creation and development, including: deciding upon a business idea, developing a value proposition for customers, and proposing a business model to deliver the product or service to market.
Academic and graduate skills/qualities:
Demonstrate an understanding of the interaction between various key functional areas within Management.
Acquire and organise information from a wide range of source materials.
Analyse and prepare sustainable solutions to an increasingly complex set of business problems.
Demonstrate and reflect on the skills necessary for effective group and teamwork.
Indicative Teaching Topics:
Introduction & welcome to business planning & sustainable entrepreneurship
Planning and managing the business planning process
Financial forecasting for a new business venture
Analysing the market and developing value propositions
Marketing and salesales
Operations, supply, processes & people
Planning resources & identifying risk
Module feedback and review
Teaming & reflection including concepts of group dynamics, team roles, leadership, trans-cultural working in teams.
Other content (embedded):
Business start-up methods
Academic tools and frameworks to support business planning
Integrating key functional areas of management in business planning
Preparing formal business plans
|% of module mark
Individual reflective assessment
Group business plan - presentation
Group report business plan 5000 words
|% of module mark
Module assessment reports to students are written by the module leader for all assessments and placed on the VLE after the Board of Examiners has received the module marks.
The timescale for the return of feedback will be in accordance with SBS policy.
Examples of texts are the most recent editions of:
Burns, P. New Venture Creation. Palgrave.
Koester, E. Green Entrepreneur Handbook The Guide to Building and Growing a Green and Clean Business, CRC Press.
Barringer, B.R. and Ireland, R.D. Entrepreneurship – Successfully Launching New Ventures. Global Edition. Pearson.
Stutely, R The Definitive Business Plan – The fast track to intelligent planning for executives and entrepreneurs. Pearson/Financial Times Publishing.
Williams, K. Brilliant Business Plan – What to know and do to make the perfect plan. Pearson.
Williams, S. The Financial Times Guide to Business Startup. FT Pearson.
Wickham, P.A. Strategic Entrepreneurship. Prentice Hall.