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BA (Hons) Business of the Creative Industries

Prepare to become a future creative business leader with this unique and innovative course

Year of entry: 2022/23

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3 years full-time

UK (home) fees

£9,250 per year

International and EU fees

£19,600 per year

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Develop the leadership and entrepreneurial skills to manage and inspire the UK's creative industries. Combine advanced business knowledge with practical production and insight into film, television, theatre and interactive media.

The creative industries are a major UK success story. Together film, television, theatre, games and music contribute £110 billion to the national economy every year. These industries are always on the look-out for talented graduates with business skills to continue the UK's growth as it develops new international partnerships and enters new creative markets across the globe. 

Drawing on our expertise and our extensive industry contacts, with teaching that intersects with production-oriented activities, you'll develop the experience required to successfully initiate, drive and manage creative projects and businesses in this exciting area. You can explore your own creative potential - on screen, stage, or in interactive media - while acquiring the knowledge of leadership, marketing, finance and the law that is in high demand in creative sectors across the UK and the world.

You'll graduate with the expertise to become a creative business leader ready to work with talented actors, writers, directors and designers. Your possible career paths may include becoming a producer, TV or film commissioner, or event programmer, or working in advertising or marketing and distribution within the creative industries.


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Why study the business of the creative industries?
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Learn more about our course

Creative industries today

Learn about industry convergence-the digital coming-together of screen, stage and software which drives Netflix, the Marvel Universe and the live relay of theatre into cinemas.

Be the business mind behind great art

Our course is innovative and unique, the skills you learn can offer you great opportunities in a hugely successful and expanding industry.

Strong industry links

We have a range of connections that will benefit you. We regularly host distinguished visiting speakers and masterclasses. We are also home to the Creative Media Labs, a nationally-funded project to develop screen industries, run in association with Screen Yorkshire and the British Film Institute.

Course content

We'll introduce you to the creative industries, their culture, technologies and economics, the policy landscape that supports them and the kinds of content and experiences they create. You'll learn how stories work across a variety of media to appeal to audiences, and you will apply what you have learned to the negotiation and management of real-world business and creative issues. You'll investigate creative contexts: how cultural developments, politics, global markets and access to finance affect the making of films, TV shows, theatre and games. 

You'll experience creative production, develop business and technical skills and explore key areas of theory from entrepreneurial leadership, management, and financial, to legal and technical topics, drawing on high-profile case studies. 

We'll encourage you to explore and realise your ideas, and you'll have the opportunity to engage with business and external organisations through student-led group and individual projects. At the same time you'll develop an understanding of how creativity and entertainment have influenced our world, and how you might contribute to the industries in the future. 


Study abroad

There are opportunities for you to spend time abroad during your course:

Year 1

Your first year will give you a detailed overview of how the creative industries are structured from organisational, financial and policy aspects, together with some introductory insights into the creative objectives and practices of our key industrial focuses: film and TV, the stage, and the worlds of games and interactive media.

Core modules
You will take core modules, which may include:

Academic integrity module

In addition to the above you will also need to complete our online Academic Integrity module.

Year 2

You'll work on advanced business skills relating to the creative industries: the projection of creative leadership, the management of creativity, the financing of innovative creative work, the policy and industrial contexts in which creativity develops and finds its opportunities, the workflows and technologies that allow creative work to achieve its ambitions. 

You'll take option modules that allow you to explore your own commercial, cultural and creative enthusiasms. You'll be able to take option modules from our Department of Music also.

Core modules

You will take core modules, which may include:

Year 3

You'll study a number of core modules and will explore brands, marketing and contemporary convergent promotion and development strategies. You'll take part in a group project which will develop your collaboration skills, essential for the creative industries. This project can be taken with other creative business, film and television or theatre students and you'll be able to apply your entrepreneurial and creative expertise to the work. 

You’ll specialise with an option module and take an individual project. You can tailor this project to your own interests, such as writing a business portfolio, developing a screen, stage or interactive project or completing a dissertation. There will be essential sessions on how to design and develop your research, and you'll have one to one supervision with an academic or industry specialist throughout your project. You'll be able to choose from option modules offered by our Department of Music also.

Core modules

You will take core modules, which may include:

  • Brands and Marketing
  • Research Skills for Creative Industries
  • Individual Research Project
  • Group Project
Option modules 
You will take a selection of option modules, which may include:

Our modules may change to reflect the latest academic thinking and expertise of our staff.
Our course structures are changing in September 2023. Find out more about how this course may be affected.

Learning by design

Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.

Students who complete this course will be able to:

  • Exercise a critical understanding of the importance and functioning of entrepreneurialism, leadership, management and organisation within creative businesses and have developed the capacity to exercise these skills in practical situations.
  • Initiate, lead and contribute to a range of activities relating to the creation of content and its subsequent promotion and marketing to users and audiences by virtue of an advanced understanding of financial, organisational, regulatory, legal and technical processes and tools. 
  • Recognise and have developed the capacity to intervene effectively in business practices and processes through a developed and critical understanding of the role of storytelling, aesthetics and technology in the production and consumption of creative content.
  • Navigate and negotiate the complexities of the creative industries in order to develop careers through applying a critical understanding of the organisation and functioning of these industries, their business processes, products and markets and their wider cultural significance.
  • Work confidently, effectively and productively alongside and in collaboration with creative and technical specialists on defined projects.
  • Exercise critical judgement, intellectual rigour and practical application to approaching new as well as familiar situations, and be able to communicate clearly and persuasively using appropriate written, oral and digital media.

Unique creative environment

Explore creative production on screen, stage and in interactive media alongside industry professionals and world-class researchers.

York is a UNESCO city of Media Arts

Also a member of the Creative Cities network. From digital innovation to media arts York is a meeting point for creativity and ideas.

Fees and funding

The fees and funding figures below are for 2022/23 entry. If you take a placement year - for example a year abroad or a year in industry - you'll pay a reduced rate of fees for that year

Annual tuition fees

UK (home) International and EU
£9,250 £19,600

UK (home) or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status

Fees for subsequent years

  • UK (home): further increases within the government fee cap will apply in subsequent academic years. We will notify you of any increase as soon as we can.
  • International: fees for international and EU students are subject to annual increases. Increases are currently capped at two per cent each year.

More information

For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.

Additional costs


We'll confirm more funding opportunities for students joining us in 2022/23 throughout the year.

Our Visionaries Scholarship programme provides a package of financial and industry support to welcome talented UK undergraduate students from Black, Asian, Gypsy, Traveller, and ethnically diverse backgrounds to our creative community.

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

University of the Year shortlisted

“York is everything an outstanding university should be”

Find out how we made the shortlist for University of the Year in The Times and The Sunday Times Good University Guide 2022.

Our University of the Year nomination

Teaching and assessment

You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.

Teaching format

We teach you in a variety of formats, from lectures, seminars and workshops, through to problem-based learning sessions where you will work on business and creative challenges in small industrial teams. In your third year there will be one-to-one or Executive Producer style supervision for individual and group projects.

You'll progress rapidly, guided by our experienced academics who will ensure you're in contact with the latest ideas, trends and technologies. You'll be able to meet industry experts in our masterclasses and professional visitors programme. You'll find our staff accessible and ready to discuss your ideas, and we will provide support and advice.

Timetabled activities

In your first year, you can expect:

Lectures3-6 hours per week
Seminars4 hours per week
Workshops26 hours
Practicals60 hours
Film Screening6 hours per week (Autumn Term only)

These figures are based on an average student in an average week. Your contact hours will vary throughout the year due to your module choices, non-compulsory classes, exam periods and changes to scheduled activities.

Outside your timetabled hours, you'll study independently. This may include preparation for classes, follow-up work, wider reading, practice completion of assessment tasks, or revision.

In the UK, full-time students are expected to spend 1,200 hours a year learning. That's about 40 hours of classes and independent study each week during term time. Everyone learns at a different rate, so the number of hours you spend on independent study will be different to other students on your course.


You will study in a comprehensively-equipped media production centre, unrivalled in any other UK university. Depending on your choice of project and specialism you will have the opportunity to work in:

  • a professional scenic stage theatre, seating over 200
  • a multipurpose black box theatre/sound stage with a full lighting grid and gantry as well as a two-wall cyclorama for live action and visual effects film shoots
  • two fully equipped rehearsal rooms
  • a 4K digital cinema screening theatre with full surround sound and digital projection
  • two broadcast-ready HD television studios
  • two postproduction labs featuring Adobe Creative Cloud, Pro Tools, DaVinci Resolve, Nuke, and other leading industry packages
  • a dedicated Interactive Media lab with interactive peripherals such as a Wacom Cintiq, game consoles, Leap Motion sensors, tracking cameras and high-end immersive VR headsets
  • a design lab for user experience evaluation and creative design work.

You will also have access to some of our extensive range of cameras and location recording equipment.  You'll be able to join and realise theatre projects with Platform, our TFTI student-run drama society. And like all of our students you will be able to make your own screen projects through FilmLab, our students' own, well-equipped, film society.

Teaching location

You will be based in the Department of Theatre, Film, Television and Interactive Media, on Campus East.

Most of your contact hours will be in Theatre, Film, Television and Interactive Media, with some additional teaching on Campus East.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.

Assessment and feedback

Assessment methods vary according to modules and include practical exercises, presentations, essays, scripts, project proposals, strategy documents, reports, exams, blogs and in some cases production work. 

Most modules will have formative assessments which do not count towards your final work but help guide your progression.

In the majority of cases you will assessed individually. The collaborative nature of the creative industries however means that some of your modules will involve group work. In these you will be assessed on work that you have produced as a team, as well as on your individual contribution to the project.

Careers and skills

We will equip you to develop a career in a range of creative production areas: screen, stage, games, festivals, public events, and more. You will learn a number of key skills, such as techniques for managing large-scale projects, budgeting and fundraising, distribution and marketing strategies, negotiation methods and you'll acquire knowledge of legal and regulatory issues relating to the creative industries. You'll learn this while exploring your own potential as an entrepreneur, to not only run but initiate new creative work, and find the next business opportunity in still untapped areas of digital media. 

We expect graduates of this degree to become the creative entrepreneurs of the future, contributing to Britain’s world-leading reputation for delivering high quality arts and entertainment.

Career opportunities

The majority of our graduates move into staff or freelance roles in the film, television, video and interactive media industries. Likely roles include:

  • Producer in film, theatre, television or video games
  • Film or TV commissioner, scheduler, event programmer
  • Executive in leading creative institutions and media companies
  • Marketing, distribution
  • Advertising
  • Creative business leader

Transferable skills

Transferable skills developed on the course include:

  • Team-working and collaboration
  • Leadership and strategy
  • Project management
  • Budgeting
  • Communication, negotiation and presentation skills
  • Independent research
  • Critical and analytical thinking.

Entry requirements

Typical offer
A levels


Access to Higher Education Diploma 30 credits at Distinction and 15 credits at Merit or higher
BTEC National Extended Diploma DDM
Cambridge Pre-U D3, M2, M2
European Baccalaureate 75% overall
International Baccalaureate 34 points
International foundation programme Foundation Certificate from our International Pathway College or an appropriate alternative.
Other international qualifications Equivalent qualifications from your country

Alternative offers

Meeting the following additional criteria may qualify you for an alternative offer.

Criteria Adjustment
Widening participation If you successfully complete one of the following programmes, you may be eligible for an alternative offer up to two A level grades (or equivalent) below our typical offer: Next Step York, Realising Opportunities. More about widening participation.
Contextual offers If you have experience of local authority care or live in an area with low progression to university, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer. More about contextual offers.
EPQ If you achieve C or higher at EPQ, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.
Core Maths If you achieve B or higher in Core Maths, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.

English language

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

Minimum requirement
IELTS (Academic and Indicator) 6.5, with a minimum of 6.0 in each component
C1 Advanced and C2 Proficiency 176, with a minimum of 169 in each component
Duolingo 110 overall, with a minimum of 100 in each component
GCSE/IGCSE/O level English Language (as a first or second language) Grade C
LanguageCert International ESOL SELT B2 Communicator High Pass with a minimum score of 33/50 in each component
PTE Academic 61, with a minimum of 55 in each component
TOEFL 87 overall, with a minimum of 21 in each component
Trinity ISE III Merit in all components

For more information see our undergraduate English language requirements.

If you've not met our English language requirements

You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.

The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.

After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.


To apply to York, you will need to complete an online application via UCAS (the Universities and Colleges Admissions Service).

All applications must be made through UCAS.

Once your application has been reviewed by the admissions tutor, you may be invited to attend an interview afternoon.

Your personal statement will be read very closely and we will be looking for a range of interests and extra-curricular activity. Previous experience of film and TV and interactive media is not a requirement.

If you are invited to interview, you will be asked to prepare a short exercise to present to your interviewer. 

Next steps

Contact us

Get in touch if you have any questions

Learn more

Department of Theatre, Film, Television and Interactive Media

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