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Creative Business Strategies (BCI) - TFT00054I

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  • Department: Theatre, Film, Television and Interactive Media
  • Module co-ordinator: Dr. Edward Braman
  • Credit value: 20 credits
  • Credit level: I
  • Academic year of delivery: 2024-25
    • See module specification for other years: 2023-24

Module summary

This is the core creative module in the second year of the Business of Creative Industries degree. It asks you to start thinking strategically:
combining your creative enthusiasms with developing entrepreneurial and practical business skills to solve real-world industrial problems, and then
to initiate imaginative strategies and plans of your own.

This is a module about developing and refining creative business instincts as much as solid and productive practices and will operate as a complement to the degree's other Year Two core modules: Creative Business Methods and Creative Business Leadership. The module will be distinctive in its mode of teaching in that it will make extensive use of problem-based learning. In this, you will form small syndicates - rather like company boards or strategy groups - to research and consider solutions to industrially focused
business challenges.

Module will run

Occurrence Teaching period
A Semester 2 2024-25

Module aims

Our the course of this module, you can expect to:

  • Explore the processes and procedures whereby creative businesses develop strategies to achieve objectives, across a range of sectors, and business sizes.
  • Develop your leadership and management skills to support and promote team working towards strategic objectives.
  • Critically analyse business strategies for their strengths and weaknesses, both in real-world case study and in problem- based learning environments.
  • Develop your own ability to devise creative business strategies based on a combined application of your knowledge of or enthusiasm for particular creative sectors, your developing practical skills and your knowledge of sector models and signal case-studies.

Module learning outcomes

At the end of this module, you will be expected to:

  • Be able to identify creative business objectives and define some strategic routes towards achieving them.
  • Apply a combination of skills - leadership, a knowledge of creative production alongside financial. planning and legal knowledge - to the development of creative business strategies.
  • Apply a knowledge of industrial and sector specific case-studies to the development of new project strategies.
  • Evaluate and critically analyse strategies for their strengths and weaknesses and use both theoretical concepts and applied practice to problem-solving.
  • Lead - and work co-operatively inside - teams on the realisation of creative projects. Present individual and team strategic proposals in compelling formats, written and verbal.


Task Length % of module mark
Case study portfolio
N/A 70
Group presentation with peer evaluation
N/A 30

Special assessment rules


Additional assessment information

The module has a task-based learning structure which delivers regular feeback as part of its process.

*Students will lose 3 marks per workshop, seminar or practical session missed for this module.


Task Length % of module mark
Case study portfolio
N/A 70
Essay : Individual short business proposal and summary strategy
N/A 30

Module feedback

You will receive written feedback in line with standard University turnaround times. There will be interim verbal feedback to the syndicates at periods through their problem-based learning work.

Indicative reading

Appleton, D. (2002). Hollywood Dealmaking. New York: Allworth Press.

Smith, M. and Telang, R. (2016). Streaming Sharing Stealing: Big Data and the Future of Entertainment. Cambridge, MA: MIT Press.

Litwak, M. (2009). Dealmaking in the Film and Television Industry. Los Angeles: Silman James Press.

Litwak, M. (2004). Risky Business: Financing and Distributing Independent Films. Los Angeles: Silman James Press.

Wroot, J. and Willis, A. (2017). DVD, Blue-Ray and Beyond: Negotiating Formats and Platforms Within Media Consumption. London:Palgrave.

The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.