This module seeks to reflect some real-world business conditions as you prepare to join the world of employment in the creative industries. You will work in small teams to develop and execute a financial, marketing, or production strategy in support of a public-facing creative output: a film, a TV, show, a piece of theatre, a public cultural or creative event. This output can be of your own devising or a "live-brief" offered by an industrial partner. The strategy will seek to demonstrate real - and not solely academic - impact, generating audiences or funding, or extending public awareness of an event and its creative or cultural importance.
Module will run
Semester 2 2023-24
Over the course of this module, you can expect to:
Explore - inside a interdisciplinary business structure - how the methods and techniques you have encountered across your degree programme might be applied to large-scale, real-world, and public-facing projects.
Collaborate with others in the management of the creative production process in terms of the effective use of time and resources, the application of strategic planning and workflows and tghe pursuit of problem-solving,
Enhance a range of business skills - leadership, finance, planning. marketing and so on - through a critical evaluation of the demands of a project commission from conception through to delivery.
Engage in deep learning in one (or more) specialist disciplines in the areas of creative industrial production.
Research and apply professional values in the design and execution of projects and in delivering them to a client or a public.
Module learning outcomes
At the end of this module, you will will be expected to:
Demonstrate an understanding of all the key processes associated with the design and delivery of a commissioned project – including research, scoping, development, financing, production and execution.
Support your creative objectives with clear organisational and other business skills in the development of effective and relevant workflows
Demonstrate presentational skills in pitching or communicating ideas to key clients and other stakeholders.
Troubleshoot obstacles by virtue of refined problem-solving skills, and effective leadership, team-working or delegation strategies.
Critically evaluate the strengths or weakness in any completed project. and draw lessons for the future
% of module mark
Essay/coursework 2000 word Individual Project Diary and role reflection
Oral presentation/seminar/exam Group presentation with peer evaluation 30 minutes
Special assessment rules
Additional assessment information
Feedback is embedded in the weekly group supervision structure
% of module mark
Essay/coursework 1000/1500 word Presentation written or recorded
Essay/coursework 2000 wordI ndividual Project Diary and role reflection
You will receive written feedback in line with standard University turnaround times. Feedback on the group presentation will be accelerated to assist your individual diary write-up. Feedback will also be provided by each project's "client".
Students will be expected to draw on previous reading on the course to prepare for and work on this module.
Thereafter, more module specific reading might include:
Keith Sawyer, Group Genius: The Creative Power of Collaboration (London: Basic Books, 2008)
Patrick Lencioni, The Five Dysfunctions of a Team: A Leadership Fable (San Francisco: Wiley, 2002).
David Allen, Getting Things Done: The Art of Stress-Free Productivity (London: Penguin, 2015)