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Global Producing Contexts (BCI 2) - TFT00032I

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  • Department: Theatre, Film, Television and Interactive Media
  • Module co-ordinator: Dr. Peter Merrington
  • Credit value: 20 credits
  • Credit level: I
  • Academic year of delivery: 2022-23
    • See module specification for other years: 2021-22

Module summary

This option module explores creative business contexts beyond the UK. It will examine how global forces - like digital convergence - shape the making and distribution of content across stage, screen and interactive media. And it will analyse how different cultural systems or traditions affect how content is made and financed - and what we can learn from exposing ourselves to different creative business methodologies and cultural priorities. The module will focus on China, India and South America as key sites of creative endeavour and compare conditions there with those that currently prevail in the UK, Europe and the US. The module will also introduce students to the business of co-production, and international cross-financing.

Module will run

Occurrence Teaching cycle
A Autumn Term 2022-23
B Spring Term 2022-23

Module aims

This module aims to:

Explore the impact of global forces on key forms of creative content production

Explore the impact of local cultural and political traditions on the development of distinctive models of creative production

Introduce you to the business systems that surround co-production - and other forms of cross-financing or co-operation - and how they are deployed to drive production across different creative sectors.

Critically analyse and evaluate the successes and / or limitations of key producing models from other cultures with a view to developing or enhancing business options in home markets.

Module learning outcomes

At the end of this module students will be able to:

Critically evaluate how production systems can differ across different creative business cultures

Understand some of the global forces that apply to creative production,, and accommodate some of those conditions in the design and promotion of your own creative projects.

Deploy key co-production and cross-financing models in the design and development of your own creative projects.

Work productively with other cultures to achieve mutually successful outcomes.

Apply lessons from other cultures to your own innovations.

Module content

This module will focus initially on cultural models in China, India and South America drawing out comparisons with commercial and subsidised models in Europe. the UK, and the US. Screenings will be via VLE "walled garden".

Assessment

Task Length % of module mark
Essay/coursework
2000 word essay: Analysis of a Cultural Market
N/A 70
Oral presentation/seminar/exam
10 minute case study presentation
N/A 30

Special assessment rules

None

Additional assessment information

Formative work is embedded into weekly exercises in the seminar structure

Reassessment

Task Length % of module mark
Essay/coursework
1000 word case study outline
N/A 30
Essay/coursework
2000 word essay: Analysis of a Cultural Market
N/A 70

Module feedback

Students will receive feedback within four weeks as per university guidelines. Verbal feedback on the first summative will be available before term's end to feed into the second summative.

Indicative reading

Edward Jay Epstein, The Big Picture: Money and Power in Hollywood (New York: Random House, 2006)

Jonathan A. Knee et al, ,The Curse of the Mogul: What's Wrong with the World's Leading Media Companies (New York: Penguin, 2011)

Lee McGuigan et al,, Global Media Giants (New York: Routledge, 2016)

Eva Bakoy et al., Building Succesful and Sustainable Film and Television Businesses: A Cross-National Perspective (Bristol: Intellect, 2017)

Felicia Chan and Andy Willis (eds), Chinese Cinemas (London: Routledge, 2016)

Rini Bhattacharya Mehta, Bollywood and Globalization (London: Anthem Press, 2011)

Stephen M. Hart, Latin American Cinema (London: Reaktion Books, 2014)

E.J.Westlake, World Theatre (London: Routledge, 2017)



The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.