Creative Business Leadership - TFT00048C

«Back to module search

Module summary

This is a module about managing and leading people and about creating effective and productive creative teams: the human driving force behind the creative industries. And it goes to the heart of creative entrepreneurship: it will explore how you can inspire people by involving them in the realisation of their ideas, or by bringing leadership and organisational skills to collective creative endeavours. It will explore the deep connections between leadership, teamwork, and storytelling, showing how storytelling is at the heart of effective leadership practice, and is also central to the creative industries.

Module will run

Occurrence	Teaching period
A	Semester 1 2025-26

Module aims

This module aims to:

• Introduce you to the key skills to lead and manage creative teams and to understand creative individuals.
• Acquaint you with different management structures, and management techniques, and the contexts in which they might be used.
• Engage you in the critical analysis of workplace situations.
• Equip you with a series of critical and practical tools for the solving of management, or team-leadership problems.
• Introduce you to the role of leadership and teamwork in supporting collaborative creativity, particularly with respect to creating compelling stories and storytelling.
• Acquaint you with the specific leadership and management demands of the creative industries, and how those demands might vary from sector to sector.

Module learning outcomes

At the end of this module you will:

• Be able to promote productive working practices in creative industrial areas through the application of developed leadership and management skills
• Be able to critically analyse workplace situations or team-working problems and apply solutions based on a knowledge of key management and leadership techniques.
• Be able to promote or encourage effective team-working through developed interpersonal and communication skills.
• Be able to negotiate the particular leadership issues that emerge from working in the creative industries, and to distinguish between the challenges in different sectors, screen, stage, digital media and so on.
• Be able to use insights into leadership and teamwork gained from the module to enhance creative groupwork.
• Be able to understand the connections between leadership, teamwork and storytelling.

Module content

This module will include lectures and seminars using an interactive approach and drawing on case studies from a range of creative industries.

Indicative assessment

Task	% of module mark
Essay/coursework	100.0

Special assessment rules

None

Additional assessment information

You will have the option to undertake a formative project. You will receive feedback on the formative during one of the final seminars.

Indicative reassessment

Task	% of module mark
Essay/coursework	100.0

Module feedback

You will receive written feedback in line with standard University turnaround times.

Indicative reading

Bilton, C. (2006). Management and Creativity. London: Wiley-Blackwell.

Devereaux, C. (2011). The Arts Management Handbook. London: Routledge.

Rownley, B. (2011). Managing Creativity: Exploring the Paradox. Cambridge: Cambridge University Press.

Sawyer, K. (2008). Group Genius: The Creative Power of Collaboration. London: Basic Books.

Stephenson, D. (2018). Managing Organisational Success in the Arts. London: Routledge.