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BSc (Hons) Interactive Media

From programming to storytelling, our degree provides you with hands-on experience with the latest technologies.

Year of entry: 2024/25

UCAS code


Institution code



3 years full-time (plus optional placement year)

Typical offer

ABB (full entry requirements)

Start date

September 2024 (semester dates)

UK (home) fees

£9,250 per year

International and EU fees

£23,700 per year

Undergraduate Open Days

Book your place for our Open Days on 22 and 23 June and 6 and 7 September.

Book your place

VR, AR, games, 3D environments, UI/UX design, web apps, interactive stories, and immersive experiences—our course will enable you to shape the future of interactive media.

Our BSc in Interactive Media teaches you the fundamental principles at the heart of interactive media. By combining theory and practice, you’ll develop in-depth knowledge of programming and engineering, design, and media and cultural studies. 

You’ll gain practical experience of the latest creative technologies and industry workflows in our £30m media complex. We’ll equip you with the technical and production skills you’ll need to succeed in everything from software development and web design to social media management and digital marketing. Our project-based assessments – with an optional year in industry between years two and three - will help build your portfolio. 

We’ll encourage you to think critically about the societal impacts of interactive media, challenge key issues and theories, and recognise how user experience drives innovation. As you progress, you’ll have the freedom to tailor your degree to suit your own interests and creative ideas. Our teaching starts from the ground up, meaning you’ll feel supported from the start, regardless of your prior experience level. 

Upon completion of the degree, you will be an adaptable professional with a wide range of technical, design and analytical skills. You’ll be attractive to employers from entertainment to finance, from technology development to design, from industry to academia. Our graduates have gone on to work in games design and software development companies, creative design agencies, digital marketing and the broader digital sector.


Made in Creative UK

Made in Creative UK

The School of Arts & Creative Technologies supports the Made in Creative UK campaign.


York is a UNESCO city of Media Arts

Also a member of the Creative Cities network. From digital innovation to media arts, York is a meeting point for creativity and ideas.

Industry experience

Optional year in industry - a great opportunity to apply your academic learning to a real-life business.

Course content

Innovation in interactive media requires an understanding of the field from technical, creative and socio-cultural perspectives. In the words of Apple's creator Steve Jobs, "technology alone is not enough — it is technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing". As a student on the Interactive Media BSc, you will gain a comprehensive skill set that combines programming and engineering, design and art, and media and cultural studies.

You'll learn how to understand and create interactive media software, content and products for a variety of platforms and uses including:

  • mobile apps and responsive websites
  • games and virtual environments
  • virtual reality
  • social media 
  • augmented reality
  • interactive stories
  • digital art installations
  • 3D modelling
  • immersive productions
  • esports production

Study abroad

There are opportunities for you to spend time abroad during your course:


There are opportunities to spend time in industry as part of this course.

Year 1

You'll learn the fundamental principles of software programming for media systems, how to create audio and visual assets and the nature of interactive storytelling. You'll explore the historical development and social and cultural impact of interactive digital media, ranging from video games to social networks and the Internet of Things.

You'll develop digital media programming and production skills, solve problems with computers using algorithmic abstractions and computational models, and turn your ideas into prototypes. You'll take on a creative project idea of your choice, and advance your ability to critically analyse interactive media systems.

Core Modules

Academic integrity module

In addition to the above you will also need to complete our online Academic Integrity module.

Year 2

You'll continue to enhance your programming, media production, design and critical analysis skills and learn to combine them to create games, virtual environments and responsive web applications. You will also learn user-experience design techniques for understanding how users interact with interactive media. Your group project will develop essential team working skills, and you'll complete the entire process of interactive media development from concept creation to evaluation. At the end of the academic year, we'll support you in finding interactive media industry placements and prepare you for your final year project. 

Core modules

Option modules

You will also study one option module, selected from across the degrees taught in the School of Arts and Technologies. Examples of modules you may choose to include:

Elective modules

You may be able to replace one option module with an elective module, studying a complementary subject, a language or an interdisciplinary topic.

Year 3

A major part of your third year is devoted to your final project, which allows you to develop an idea in depth and demonstrate all the skills and knowledge you've gathered during the course. 

Current option module topics cover issues such as: how to design and create exciting and useable native mobile applications; how to develop a compelling business plans to support requests for investment in your future ideas; how to work with new cutting edge immersive technologies including Virtual and Augmented Reality; understanding user experience using scientific methods; exploring the future of storytelling across different media formats; key video game theory concepts; and how to run and broadcast a live eSports tournament. 

Core Modules

Option Modules

You will also study four option modules. 

In previous years, options have covered topics such as:

Elective modules

You may be able to replace one option module with an elective module, studying a complementary subject, a language or an interdisciplinary topic.

Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.

Learning by design

Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.

Students who complete this course will be able to:

  • Initiate, plan and execute interactive media projects, both individually and collaboratively, using various creative, artistic, analytic, technical, organisation and communication skills
  • Identify needs for mediated expression, communication and interaction and devise, model, evaluate and communicate meaningful interactive media concepts and artefacts that address them through the application of user experience design methodologies
  • Create high quality interactive media assets, including graphics, pictures, video, sound and virtual environments through the application of aesthetic principles, understanding of human perception and application of dedicated authoring tools
  • Select, devise and apply appropriate algorithmic abstractions to model behaviour of interactive media artefacts and express such models in computer programming languages
  • Theorise interactions between media, technology and culture, and critique the social, political and cultural implications of such interactions employing relevant theoretical frameworks
  • Adhere to established norms of professional conduct that operate in relation to interactive media
  • Mediate conversations between people of various specialities involved in the process of interactive media development, including designers, art and content creators, software developers, business operators, and media analysts
  • Approach specific situations with creativity, analyse them critically and with rigour, and communicate ideas with clarity and persuasiveness

Create and innovate

Learn to create 3D virtual worlds, tell stories, create experiences

Combine fields

Study theory and practice, programming and engineering, design and art, media and cultural studies

Fees and funding

Annual tuition fees

UK (home) International and EU
£9,250 £23,700

UK (home) or international fees?

The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status.

Fees for subsequent years

  • UK (home) fees may increase within the government fee cap in subsequent academic years. We will notify you of any increase as soon as we can.
  • International fees are subject to increase in subsequent years in line with the prevailing Consumer Price Index (CPI) inflation rate (up to a maximum of 10%).

More information

For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.


We'll confirm more funding opportunities for students joining us in 2024/25 throughout the year.

Our Future Voices Scholarship programme provides a package of financial and industry support to welcome talented UK undergraduates from Black, Asian, Gypsy, Traveller and ethnically diverse backgrounds to our creative community.

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

Teaching Excellence Framework Gold Award

Gold-standard education

Our teaching, learning and student experience is outstanding, recognised by a Gold rating from the Office for Students in the 2023 national assessment (Teaching Excellence Framework).

Why we’re gold-rated

Teaching and assessment

You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.

Teaching format

York's BSc in Interactive Media is taught by academics at the forefront of research that also have hands-on industry experience. You'll learn through a mixture of lectures, small-group seminars, practicals, one-to-one tutorials and masterclasses with visiting industry leaders.

  • Our £30m media complex houses exceptional facilities and equipment to support professional production and is central to our teaching.
  • You'll learn in bespoke computer labs, with access to a wide range of interactive media, a dedicated studio for immersive technologies and VR productions, TV and theatre equipment for specialist projects.

Explore our facilities

Timetabled activities

In your first year, you can expect:

Lectures5 hours per week
Seminars2-4 hours per week
Practicals7-8 hours per week
Film Screening0-2 hours per week

These figures are representative of a typical week. Your contact hours will vary throughout the year due to your module choices, non-compulsory classes, exam periods and changes to scheduled activities.

Outside your timetabled hours, you'll study independently. This may include preparation for classes, follow-up work, wider reading, practice completion of assessment tasks, or revision.

In the UK, full-time students are expected to spend 1,200 hours a year learning. That's about 40 hours of classes and independent study each week during semesters. Everyone learns at a different rate, so the number of hours you spend on independent study will be different to other students on your course.

Teaching location

You will be based in the School of Arts & Creative Technologies on Campus East.

Most of your contact hours will be in the School with some additional teaching on Campus East.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around - everything is within walking or pedalling distance, or you can use the fast and frequent bus service. Take a campus tour.

Assessment and feedback

You'll complete a variety of written and practical assignments, including: interactive prototypes, computer programs, group project, written essays, technical reports and exams.

  • For project work, you can choose themes that suit your interests, with the opportunity to develop a theme throughout the three years, moving from prototypes to research and development of a fully functioning system.
  • You'll receive feedback on all summative and formative assignments, mostly in the form of written comments.

Careers and skills

Our graduates enter the professional world using their wide range of technical, design and analytic skills gained from the degree. The interactive media sector is one of the fastest growing areas of the economy and this degree combines rigorous academic work with the development of practical skills for you to succeed in this competitive industry. You will be equipped for roles such as web/AR/VR development, user interface and experience design​, games design and development, project management, digital content production and marketing, and further academic research. Employers of our graduates include EON Reality, Scott Logic, Netsells, the Open Data Institute, Amazon, CGI, Whitbread, Fortitude Games and MOB Digital Marketing and Rockstar Games.

Hear what our graduates have to say about the programme.

Career opportunities

  • Web/AR/VR software developer 
  • Digital content producer 
  • Game​​ developer/designer/programmer 
  • Front end web developer 
  • Web designer 
  • User experience (UX) designer 
  • User interface (UI) designer 
  • Digital marketer ​ 
  • Project manager 
  • Engagement manager 
  • Social media manager 
  • Digital communications manager​
  • Storytelling/script writing for interactive and immersive production
  • Metaverse developer

Transferable skills

  • Creative systems design
  • Critical thinking
  • Computer programming
  • Digital media production
  • Independent research skills
  • Teamwork
  • Leadership
  • Planning
  • Communication: oral presentations and digital media techniques
  • Time management
  • Writing: technical reports and critical essays
Studying Interactive Media was one of the main reasons I got my placement - the combination of technical skills and creative thinking was exactly what they were looking for. University definitely helped with my organisation and communication skills, and I have also used and built upon my practical knowledge of creative programming, UX design and even games development.
Rebecca, BSc Interactive Media

Read more on what our students say about us.

Entry requirements

Typical offer
A levels


Access to Higher Education Diploma 30 credits at Distinction and 15 credits at Merit or higher
BTEC National Extended Diploma DDM
Cambridge Pre-U D3, M2, M2
European Baccalaureate 75% overall
International Baccalaureate 34 points
T levels We will consider a range of T Level qualifications for entry. Please visit our dedicated T Levels page for a full list of accepted T Levels.
Scottish Highers / Advanced Highers Scottish Highers - ABBBB

Advanced Highers - not required for entry

We may also be able to consider three Advanced Highers or a combination of Highers and Advanced Highers, where an applicant does not meet the grade requirement through Highers alone. Please contact us to discuss your qualifications.
International foundation programme Foundation Certificate from our International Pathway College or an appropriate alternative.
Other international qualifications Equivalent qualifications from your country

Alternative offers

Meeting the following additional criteria may qualify you for an alternative offer.

Criteria Adjustment
Widening participation If you successfully complete one of the following programmes, you may be eligible for an alternative offer up to three A level grades (or equivalent) below our typical offer: Black Access Programme, Next Step York, Realising Opportunities, YESS, YorWay to York. More about widening participation.
Contextual offers If you have experience of local authority care or live in an area with low progression to university, you may be eligible for an alternative offer up to two A level grades (or equivalent) below our typical offer. More about contextual offers.
EPQ If you achieve C or higher at EPQ, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.
Core Maths If you achieve B or higher in Core Maths, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.

English language

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

Minimum requirement
IELTS (Academic) 6.5, with a minimum of 6.0 in each component
Cambridge CEFR 176, with a minimum of 169 in each component
Oxford ELLT 7, with a minimum of 6 in each component
Duolingo 120, minimum 105 in each component
GCSE/IGCSE/O level English Language (as a first or second language) Grade C / Grade 4
LanguageCert SELT B2 with a minimum score of 33/50 in each component
LanguageCert Academic B2 Communicator with a minimum score of 33/50 in each component
KITE 459 Main Flight score with 426 in each component
Skills for English B2: Merit overall, with Pass with Merit in each component
PTE Academic 61, with a minimum of 55 in each component
TOEFL 87 overall, with a minimum of 21 in each component
Trinity ISE III Merit in all components

For more information see our undergraduate English language requirements.

If you haven't met our English language requirements

You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.

The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.

After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.


To apply to York, you will need to complete an online application via UCAS (the Universities and Colleges Admissions Service).

All applications must be made through UCAS. If your application meets departmental qualifications, we will notify you at least two weeks in advance if you are invited to attend an interview or a post-offer visit day. Both include a talk about the BSc in Interactive Media and tours of the department's state-of-the-art facilities.

All students considering study at the University of York are invited to attend a full University Open Day.

Next steps

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