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Home>Study at York>Undergraduate>Courses 2020/21>Business of the Creative Industries (BA)

BA (Hons) Business of the Creative Industries

Prepare to become a future creative business leader with this unique and innovative course

Year of entry: 2020

UCAS code

W900

Institution code

Y50

Length

3 years full-time

Typical offer

ABB (full entry requirements)

Start date

September 2020 (term dates)

UK/EU fees

£9,250 per year (2019/20)

International fees

£17,120 per year (2019/20)

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Develop the leadership and entrepreneurial skills to manage and inspire the UK's creative industries. Combine advanced business knowledge with practical production and insight into film, television, theatre and interactive media.

The creative industries are a major UK success story. Together film, television, theatre, games and music contribute £110 billion to the national economy every year. These industries are always on the look-out for talented graduates with business skills to continue the UK's growth as it develops new international partnerships and enters new creative markets across the globe. 

Drawing on our expertise and our extensive industry contacts, with teaching that intersects with production-oriented activities, you'll develop the experience required to successfully initiate, drive and manage creative projects and businesses in this exciting area. You can explore your own creative potential - on screen, stage, or in interactive media - while acquiring the knowledge of leadership, marketing, finance and the law that is in high demand in creative sectors across the UK and the world.

You'll graduate with the expertise to become a creative business leader ready to work with talented actors, writers, directors and designers. Your possible career paths may include becoming a producer, TV or film commissioner, or event programmer, or working in advertising or marketing and distribution within the creative industries.

 

Creative industries today

Learn about industry convergence-the digital coming-together of screen, stage and software which drives Netflix, the Marvel Universe and the live relay of theatre into cinemas.

Be the business mind behind great art

Our course is innovative and unique, the skills you learn can offer you great opportunities in a hugely successful and expanding industry.

Strong industry links

We have a range of connections that will benefit you. We regularly host distinguished visiting speakers and masterclasses. We are also home to the Creative Media Labs, a nationally-funded project to develop screen industries, run in association with Screen Yorkshire and the British Film Institute.

Course content

We'll introduce you to the creative industries, their culture, technologies and economics, the policy landscape that supports them and the kinds of content and experiences they create. You'll learn how stories work across a variety of media to appeal to audiences, and you will apply what you have learnt to the negotiation and management of real-world business and creative issues. You'll investigate creative contexts: how cultural developments, politics, global markets and access to finance affect the making of films, TV shows, theatre and games. 

You'll experience creative production, develop business and technical skills and explore key areas of theory from entrepreneurial leadership, management, and financial, to legal and technical topics, drawing on high-profile case studies. 

We'll encourage you to explore and realise your ideas, and you'll have the opportunity to engage with business and external organisations through student-led group and individual projects. At the same time you'll develop an understanding of how creativity and entertainment have influenced our world, and how you might contribute to the industries in the future. You'll take 120 credits each year.

 

Study abroad

Here are some of the many opportunities to study abroad:

Year 1

Your first year will give you a detailed overview of how the creative industries are structured from organisational, financial and policy aspects, together with some introductory insights into the creative objectives and practices of our key industrial focuses: film and TV, the stage, and the worlds of games and interactive media. You'll undertake projects in which you develop your own content and production proposals and realise your creative output on screen.

You'll take modules which cover the following topics:

  • Why stories matter, how they are made, and how film, television, theatre and interactive digital media turn stories into distinctive and ambitious creative content
  • The first principles of business for the screen and the business of performance: how they create the conditions for creative productions to commissioned, financed, and distributed
  • An introduction to the film, TV, and production technologies and how creativity is realised in a market where different media forms meet.

Academic integrity module

In addition to the above you will also need to complete our online Academic Integrity module.

Year 2

You'll work on advanced business skills relating to the creative industries: the projection of creative leadership, the management of creativity, the financing of innovative creative work, the policy and industrial contexts in which creativity develops and finds its opportunities, the workflows and technologies that allow creative work to achieve its ambitions. 

You'll take two option modules that allow you to explore your own commercial, cultural and creative enthusiasms. You'll be able to take option modules from our Department of Music also.

Example module options:

  • theatre in performance
  • political theatre
  • producing content for film or the TV studio
  • programming for digital media
  • developing interactive media or web design
  • global contexts or current issues in the creative industries
  • creative producing
  • games culture

Year 3

You'll study a number of core modules and will explore brands, marketing and contemporary convergent promotion and development strategies. You'll take part in a group project which will develop your collaboration skills, essential for the creative industries. This project can be taken with other creative business, film and television or theatre students and you'll be able to apply your entrepreneurial and creative expertise to the work. 

You’ll specialise with option modules and take a 40-credit individual project in the Spring and Summer Terms. You can tailor this project to your own interests, such as writing a business portfolio, developing a screen, stage or interactive project or completing a dissertation. There will be essential sessions on how to design and develop your research, and you'll have one to one supervision with an academic or industry specialist throughout your project. You'll be able to take option modules from our Department of Music also.

Example module options:

  • production of eSports
  • management of TV and theatre teams
  • the future of storytelling in the digital domain
  • directing for film, TV and theatre
  • experience evaluation
  • the digital self
  • TV research skills

Please note, modules may change to reflect the latest academic thinking and expertise of our staff.

Learning by design

Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.

Students who complete this course will be able to:

  • Exercise a critical understanding of the importance and functioning of entrepreneurialism, leadership, management and organisation within creative businesses and have developed the capacity to exercise these skills in practical situations.
  • Initiate, lead and contribute to a range of activities relating to the creation of content and its subsequent promotion and marketing to users and audiences by virtue of an advanced understanding of financial, organisational, regulatory, legal and technical processes and tools. 
  • Recognise and have developed the capacity to intervene effectively in business practices and processes through a developed and critical understanding of the role of storytelling, aesthetics and technology in the production and consumption of creative content.
  • Navigate and negotiate the complexities of the creative industries in order to develop careers through applying a critical understanding of the organisation and functioning of these industries, their business processes, products and markets and their wider cultural significance.
  • Work confidently, effectively and productively alongside and in collaboration with creative and technical specialists on defined projects.
  • Exercise critical judgement, intellectual rigour and practical application to approaching new as well as familiar situations, and be able to communicate clearly and persuasively using appropriate written, oral and digital media.

Access to amazing industry-standard facilities

Including two professional HD television studios, theatre stages, extensive vision and sound postproduction suites and a 140-seat 4K digital cinema with surround sound.

Unique creative environment

Explore creative production on screen, stage and in interactive media alongside industry professionals and world-class researchers.

York is a UNESCO city of Media Arts

Also a member of the Creative Cities network. From digital innovation to media arts York is a meeting point for creativity and ideas.

Fees and funding

The fees and funding figures below are for 2019 entry. They will be updated with fees for 2020 as soon as they are available. If you take a year abroad or year in industry you'll pay a reduced rate of fees for that year.

Annual tuition fees

UK/EU International
£9,250 £17,120

UK/EU or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK, EU or international student.

Fees for subsequent years

  • UK/EU: further increases within the government fee cap will apply in subsequent academic years. We will notify you of any increase as soon as we can.
  • International: fees for international students are subject to annual increases. Increases are currently capped at 2% per annum.

More information

For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.

Funding

We offer a number of scholarships to help cover tuition fees and living costs.

Home/EU students

International students

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

Teaching Excellence Framework Gold Award

“Students from all backgrounds achieve consistently outstanding outcomes”

The TEF Panel, Office for Students, June 2018

Our Gold Teaching Excellence Framework award demonstrates our commitment to the delivery of consistently outstanding teaching and learning for our students.

Teaching and assessment

You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.

Teaching format

We teach you in a variety of formats, from lectures, seminars and workshops, through to problem-based learning sessions where you will work on business and creative challenges in small industrial teams. In your third year there will be one-to-one or Executive Producer style supervision for individual and group projects.

You'll progress rapidly, guided by our experienced academics who will ensure you're in contact with the latest ideas, trends and technologies. You'll be able to meet industry experts in our masterclasses and professional visitors programme. You'll find our staff accessible and ready to discuss your ideas, and we will provide support and advice.

The rest of your time on the course will be spent on independent study. This may include preparation for lectures and seminars, follow-up work, wider reading, practice completion of assessment tasks, or revision.

Everyone learns at a different rate, so the number of hours will vary from person to person. In UK higher education the expectation is that full-time students will spend 1,200 hours a year learning.

Facilities

You will study in a comprehensively-equipped media production centre, unrivaled in any other UK university. Depending on your choice of project and specialism you will have the opportunity to work in:

  • a professional scenic stage theatre, seating over 200
  • a multipurpose black box theatre/sound stage with a full lighting grid and gantry as well as a two-wall cyclorama for live action and visual effects film shoots
  • two fully equipped rehearsal rooms
  • a 4K digital cinema screening theatre with full surround sound and digital projection
  • two broadcast-ready HD television studios
  • two postproduction labs featuring Adobe Creative Cloud, Pro Tools, DaVinci Resolve, Nuke, and other leading industry packages
  • a dedicated Interactive Media lab with interactive peripherals such as a Wacom Cintiq, game consoles, Leap Motion sensors, tracking cameras and high-end immersive VR headsets
  • a design lab for user experience evaluation and creative design work.

You will also have access to some of our extensive range of cameras and location recording equipment.  You'll be able to join and realise theatre projects with Platform, our TFTV student-run drama society. And like all of our students you will be able to make your own screen projects through FilmLab, our students' own, well-equipped, film society.

Teaching location

You will be based in the Department of Theatre, Film and Television, on Campus East.

Most of your contact hours will be in Theatre, Film and Television, with some additional teaching on Campus East.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.

Assessment and feedback

Assessment methods vary according to modules and include practical exercises, presentations, essays, scripts, project proposals, stategy documents, reports, exams, blogs and in some cases production work. 

Most modules will have formative assessments which do not count towards your final work but help guide your progression.

In the majority of cases you will assessed individually. The collaborative nature of the creative industries however means that some of your modules will involve group work. In these you will be assessed on work that you have produced as a team, as well as on your individual contribution to the project.

Careers and skills

We will equip you to develop a career in a range of creative production areas: screen, stage, games, festivals, public events, and more. You will learn a number of key skills, such as techniques for managing large-scale projects, budgeting and fundraising, distribution and marketing strategies, negotiation methods and you'll acquire knowledge of legal and regulatory issues relating to the creative industries. You'll learn this while exploring your own potential as an entrepreneur, to not only run but initiate new creative work, and find the next business opportunity in still untapped areas of digital media. 

We expect graduates of this degree to become the creative entrepreneurs of the future, contributing to Britain’s world-leading reputation for delivering high quality arts and entertainment.

Career opportunities

The majority of our graduates move into staff or freelance roles in the film, television, video and interactive media industries. Likely roles include:

  • Producer in film, theatre, television or video games
  • Film or TV commissioner, scheduler, event programmer
  • Executive in leading creative institutions and media companies
  • Marketing, distribution
  • Advertising
  • Creative business leader

Transferable skills

Transferable skills developed on the course include:

  • Team-working and collaboration
  • Leadership and strategy
  • Project management
  • Budgeting
  • Communication, negotiation and presentation skills
  • Independent research
  • Critical and analytical thinking.

Entry requirements

Qualification Typical offer
A levels

ABB (not including General Studies and Critical Thinking)

Access to Higher Education Diploma Obtain Access to HE Diploma with 30 credits at Distinction and 15 credits at Merit or higher
BTEC National Extended Diploma: DDM
Cambridge Pre-U D3, M2, M2
European Baccalaureate 75% overall average
International Baccalaureate Diploma with 34 points overall
Irish leaving Certificate H2,H2,H3,H3,H3,H3
Scottish Highers / Advanced Highers AAABB at Higher level
EPQ

If you achieve a C or higher at EPQ, you will be eligible for a reduced offer, one grade below our typical offer.

English language

If your first language is not English you will normally be asked to provide evidence of English language ability. We normally request one of the following:

  • IELTS: score of 6.5 overall, with 5.5 or better in each section
  • Pearson PTE Academic: 61 overall with no less than 51 in all components
  • Cambridge Certificate of Proficiency in English (CPE): grade C
  • Cambridge Certificate in Advanced English (CAE): grade A

Full list of accepted tests and exemptions.

Applying

To apply to York, you will need to complete an online application via UCAS (the Universities and Colleges Admissions Service).

All applications must be made through UCAS.

Once your application has been reviewed by the admissions tutor, you may be invited to attend an interview afternoon.

Your personal statement will be read very closely and we will be looking for a range of interests and extra-curricular activity. Previous experience of film and TV and interactive media is not a requirement.

If you are invited to interview, you will be asked to prepare a short exercise to present to your interviewer. 

Next steps

Contact us

Get in touch if you have any questions

Learn more

Department of Theatre, Film and Television