Creative Event Production - TFT00068I

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Module summary

This module enables students to acquire both theoretical knowledge and practical skill in creative event production. In groups, students collectively conceive, produce and promote a live cultural project to an audience, culminating in a critical reflection on their experience, working process and outcomes. Students will acquire key practical event management skills that build on their production knowledge developed in the first year - through considering the challenges of distribution, contextual presentation and audiences. Students will specialise in a core strand of the module - programming, production or marketing - leading their area while collaborating with other teams to produce an event that could take a number of forms from a micro-festival to a multi-media installation. The module aims to introduce the principles of event programming, production, marketing and evaluation. This includes analysing key case studies and examining the theory, working practices and business models of live events from across the creative and cultural industries with a focus on placing creative content in social, political or cultural context in relation to an audience.

Module will run

Occurrence	Teaching period
A	Semester 1 2026-27

Module aims

This module aims to 

• Introduce you to and critically assess key event production concepts and management approaches.
• Develop your knowledge of event production processes - focused on programming, production and marketing.
• Enable you to examine the interrelated processes of the distribution, promotion, presentation, exhibition and consumption of different forms of creative content.
• Provide you with critical case studies and examples of event production in practice.
• Offer you practical experience in live event production and project management, developing your collaborative skills and working as part of multiple, interconnected teams.

Module learning outcomes

By the end of the module you will be able to:

• Deploy the skills needed to successfully programme, produce and promote a live project in relation to an audience.
• Place creative content in social, political or cultural context in relation to an audience.
• Demonstrate an integration of theory and practice in your practical work through problem-solving and creativity in your chosen specialism - programming, production or marketing.
• Apply key management concepts to understand the design, production, and promotion of events. 
• Demonstrate an ability to work effectively and collaboratively in groups, accepting responsibility for outcomes and working productively against specific constraints. 
• Critically evaluate approaches to events production as well as your own work and the overall outcomes of your group project. 

Indicative assessment

Task	% of module mark
Essay/coursework	60.0
Groupwork	40.0

Special assessment rules

None

Indicative reassessment

Task	% of module mark
Essay/coursework	100.0

Module feedback

You will receive written feedback in line with standard University turnaround times. Formative feedback will be given in the workshops and supervision sessions.

Indicative reading

Atkinson, S. (2014). Beyond the screen: Emerging cinema and engaging audiences. Bloomsbury Publishing.
Berridge, G. (2008). Events Design and Experience. Taylor & Francis.
Bladen, C et al. (2022). Events Management: An Introduction (3rd Edition). Routledge.
Bosma, P. (2015). Film programming: Curating for cinemas, festivals, archives. Columbia University Press.
Getz, D and Page, SJ. (2019). Event Studies: Theory, Research and Policy for Planned Events (4th Edition). Routledge.
Matthews, D. (2015). Special Event Production: The Process. London: Routledge.
Pine, J and Gilmore, J. (2011). The experience economy: competing for customer time, attention, and money. Boston, Mass. : Harvard Business Review Press.
Quinn, B. (2013). Key Concepts in Event Management. SAGE.
Ruoff, J. (2012). Coming Soon to a Festival Near You. St. Andrews: St. Andrews Film Studies.
Yeoman, I. (2004). Festival and events management: an international arts and culture perspective. UK: Taylor & Francis.