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BSc (Hons) Interactive Media

From programming to storytelling, our degree provides you with hands-on experience with the latest technologies.

Year of entry: 2025/26
Show year of entry: 2026/27

UCAS code
WG24
Institution code
Y50
Start date
September 2025
View semester dates
Length
3 years full-time (plus optional placement year)
Typical offer
UK (home) fees
£9,535
International and EU fees
£25,800

VR, AR, games, 3D environments, UI/UX design, web apps, interactive stories, and immersive experiences—our course will enable you to shape the future of interactive media.

Our BSc in Interactive Media teaches you the fundamental principles at the heart of interactive media. By combining theory and practice, you’ll develop in-depth knowledge of programming and engineering, design, and media and cultural studies. 

You’ll gain practical experience of the latest creative technologies and industry workflows in our £30m media complex. We’ll equip you with the technical and production skills you’ll need to succeed in everything from software development and web design to social media management and digital marketing. Our project-based assessments – with an optional year in industry between years two and three - will help build your portfolio. 

We’ll encourage you to think critically about the societal impacts of interactive media, challenge key issues and theories, and recognise how user experience drives innovation. As you progress, you’ll have the freedom to tailor your degree to suit your own interests and creative ideas. Our teaching starts from the ground up, meaning you’ll feel supported from the start, regardless of your prior experience level. 

Upon completion of the degree, you will be an adaptable professional with a wide range of technical, design and analytical skills. You’ll be attractive to employers from entertainment to finance, from technology development to design, from industry to academia. Our graduates have gone on to work in games design and software development companies, creative design agencies, digital marketing and the broader digital sector.

 

Made in Creative UK

Made in Creative UK

The School of Arts & Creative Technologies supports the Made in Creative UK campaign.

 

Interactive Media really emphasizes creating a solid technical and creative foundation from the beginning. The range of option modules, placement opportunities, and masterclasses allows you to pursue what inspires you and prepares you for your future career.
Jasmina, BSc Interactive Media. Read Jasmina's blog post.
Motion capture studio, audio and edit suites, postproduction and interactive media rooms
York is a UNESCO city of Media Arts
Also a member of the Creative Cities network. From digital innovation to media arts, York is a meeting point for creativity and ideas.
Industry experience
Optional year in industry - a great opportunity to apply your academic learning to a real-life business.

Course content

Innovation in interactive media requires an understanding of the field from technical, creative and socio-cultural perspectives. In the words of Apple's creator Steve Jobs, "technology alone is not enough — it is technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing". As a student on the Interactive Media BSc, you will gain a comprehensive skill set that combines programming and engineering, design and art, and media and cultural studies.

You'll learn how to understand and create interactive media software, content and products for a variety of platforms and uses including:

  • mobile apps and responsive websites
  • games and virtual environments
  • virtual reality
  • social media 
  • augmented reality
  • interactive stories
  • digital art installations
  • 3D modelling
  • immersive productions

Year 1

You'll learn the fundamental principles of software programming for media systems, how to create audio and visual assets and the nature of interactive storytelling. You'll explore the historical development and social and cultural impact of interactive digital media, ranging from video games to social networks and the Internet of Things.

You'll develop digital media programming and production skills, solve problems with computers using algorithmic abstractions and computational models, and turn your ideas into prototypes. You'll take on a creative project idea of your choice, and advance your ability to critically analyse interactive media systems.

Core Modules

Academic integrity module

In addition to the above you will also need to complete our online Academic Integrity module.

This module covers some of the essential skills and knowledge which will help you to study independently and produce work of a high academic standard which is vital for success at York.

This module will:

  • define academic integrity and academic misconduct
  • explain why and when you should reference source material and other people's work
  • provide interactive exercises to help you to assess whether you've understood the concepts
  • provide answers to FAQs and links to useful resources.

Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.

Learning by design

Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.

Learning outcomes for this course
  • Initiate, plan and execute interactive media projects, both individually and collaboratively, using various creative, artistic, analytic, technical, organisation and communication skills
  • Identify needs for mediated expression, communication and interaction and devise, model, evaluate and communicate meaningful interactive media concepts and artefacts that address them through the application of user experience design methodologies
  • Create high quality interactive media assets, including graphics, pictures, video, sound and virtual environments through the application of aesthetic principles, understanding of human perception and application of dedicated authoring tools
  • Select, devise and apply appropriate algorithmic abstractions to model behaviour of interactive media artefacts and express such models in computer programming languages
  • Theorise interactions between media, technology and culture, and critique the social, political and cultural implications of such interactions employing relevant theoretical frameworks
  • Adhere to established norms of professional conduct that operate in relation to interactive media
  • Mediate conversations between people of various specialities involved in the process of interactive media development, including designers, art and content creators, software developers, business operators, and media analysts
  • Approach specific situations with creativity, analyse them critically and with rigour, and communicate ideas with clarity and persuasiveness
Every year, the School holds the Interactive Media Showcase to display the works of BSc Interactive Media students. The event showcases our projects, like virtual reality games, humanities projects, web designs, mobile apps, and more. It's a great opportunity for our work to be recognised by other students, staff, and visiting industry professionals. It's a great way to build professional connections!
Pak-Yin, BSc Interactive Media. Read Pak-Yin's blog post.
Project work
Create your own portfolio to show to prospective employers
Create and innovate
Learn to create 3D virtual worlds, tell stories, create experiences
Combine fields
Study theory and practice, programming and engineering, design and art, media and cultural studies

Fees and funding

Annual tuition fees

UK (home) International and EU
£9,535 £25,800

UK (home) or international fees?

The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status.

Fees for subsequent years

  • UK (home) fees may increase within the government fee cap in subsequent academic years. We will notify you of any increase as soon as we can.
  • International fees are subject to increase in subsequent years in line with the prevailing Consumer Price Index (CPI) inflation rate (up to a maximum of 10%).

More information

For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.

Funding

We'll confirm more funding opportunities for students joining us in 2025/26 throughout the year.

York, Oxford, Cambridge, Imperial

Just four UK universities are rated Gold for teaching and top ten for research* in the latest national assessment exercises.

* Awarded joint 10th in the Times Higher Education ranking of the Research Excellence Framework 2021.

Teaching and assessment

You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.

Teaching format

York's BSc in Interactive Media is taught by academics at the forefront of research that also have hands-on industry experience. You'll learn through a mixture of lectures, small-group seminars, practicals, one-to-one tutorials and masterclasses with visiting industry leaders.

  • Our £30m media complex houses exceptional facilities and equipment to support professional production and is central to our teaching.
  • You'll learn in bespoke computer labs, with access to a wide range of interactive media, a dedicated studio for immersive technologies and VR productions, TV and theatre equipment for specialist projects.

Explore our facilities

Timetabled activities

In your first year, you can expect:

Lectures 4-5 hours per week
Seminars 2 hours per week
Practicals 124 hours total
Film Screening 0-2 hours per week

These figures are representative of a typical week. Your contact hours will vary throughout the year due to your module choices, non-compulsory classes, exam periods and changes to scheduled activities.

Outside your timetabled hours, you'll study independently. This may include preparation for classes, follow-up work, wider reading, practice completion of assessment tasks, or revision.

In the UK, full-time students are expected to spend 1,200 hours a year learning. That's about 40 hours of classes and independent study each week during semesters. Everyone learns at a different rate, so the number of hours you spend on independent study will be different to other students on your course.

Teaching location

You will be based in the School of Arts & Creative Technologies on Campus East.

Most of your contact hours will be in the School with some additional teaching on Campus East.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around - everything is within walking or pedalling distance, or you can use the fast and frequent bus service. Take a campus tour.

Assessment and feedback

You'll complete a variety of written and practical assignments, including: interactive prototypes, computer programs, group project, written essays, technical reports and exams.

  • For project work, you can choose themes that suit your interests, with the opportunity to develop a theme throughout the three years, moving from prototypes to research and development of a fully functioning system.
  • You'll receive feedback on all summative and formative assignments, mostly in the form of written comments.

Careers and skills

Our graduates enter the professional world using their wide range of technical, design and analytic skills gained from the degree. The interactive media sector is one of the fastest growing areas of the economy and this degree combines rigorous academic work with the development of practical skills for you to succeed in this competitive industry. You will be equipped for roles such as web/AR/VR development, user interface and experience design​, games design and development, project management, digital content production and marketing, and further academic research. Employers of our graduates include EON Reality, Scott Logic, Netsells, the Open Data Institute, Amazon, CGI, Whitbread, Fortitude Games and MOB Digital Marketing and Rockstar Games.

Career opportunities

  • Web/AR/VR software developer 
  • Digital content producer 
  • Game​​ developer/designer/programmer 
  • Front end web developer 
  • Web designer 
  • User experience (UX) designer 
  • User interface (UI) designer 
  • Digital marketer ​ 
  • Project manager 
  • Engagement manager 
  • Social media manager 
  • Digital communications manager​
  • Storytelling/script writing for interactive and immersive production
  • Metaverse developer

Transferable skills

  • Creative systems design
  • Critical thinking
  • Computer programming
  • Digital media production
  • Independent research skills
  • Teamwork
  • Leadership
  • Planning
  • Communication: oral presentations and digital media techniques
  • Time management
  • Writing: technical reports and critical essays
Studying Interactive Media was one of the main reasons I got my placement - the combination of technical skills and creative thinking was exactly what they were looking for. University definitely helped with my organisation and communication skills, and I have also used and built upon my practical knowledge of creative programming, UX design and even games development.
Rebecca, BSc Interactive Media

Entry requirements

Qualification Typical offer
A levels

ABB

Access to Higher Education Diploma 30 credits at Distinction and 15 credits at Merit or higher
BTEC National Extended Diploma DDM
Cambridge Pre-U D3, M2, M2
European Baccalaureate 75% overall
International Baccalaureate 34 points
T levels We will consider a range of T Level qualifications for entry. Please visit our dedicated T Levels page for a full list of accepted T Levels.
Scottish Highers / Advanced Highers Scottish Highers - ABBBB

Advanced Highers - not required for entry

We may also be able to consider three Advanced Highers or a combination of Highers and Advanced Highers, where an applicant does not meet the grade requirement through Highers alone. Please contact us to discuss your qualifications.
International foundation programme Foundation Certificate from our International Pathway College or an appropriate alternative.
Other international qualifications Equivalent qualifications from your country

Alternative offers

Meeting the following additional criteria may qualify you for an alternative offer.

Criteria Adjustment
Widening participation If you successfully complete one of the following programmes, you may be eligible for an alternative offer up to two A level grades (or equivalent) below our typical offer: Black Access Programme, Next Step York, Realising Opportunities. More about widening participation.
Contextual offer BBB
EPQ If you achieve C or higher at EPQ, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.
Core Maths If you achieve B or higher in Core Maths, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer.

English language

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

Qualification Minimum requirement
IELTS (Academic) 6.5, with a minimum of 6.0 in each component
Cambridge CEFR 176, with a minimum of 169 in each component
Oxford ELLT 7, with a minimum of 6 in each component
Oxford Test of English Advanced 136, with a minimum of 126 in each component
Duolingo Integrated subscores: 120 overall, with a minimum of 105 in each component
GCSE/IGCSE/O level English Language (as a first or second language) Grade C / Grade 4
LanguageCert SELT B2 with a minimum score of 33/50 in each component
LanguageCert Academic B2 Communicator with a minimum score of 33/50 in each component
Kaplan Test of English Language 478 Main Flight score with 444 in each component
Skills for English B2: Merit overall, with Pass with Merit in each component
PTE Academic 61, with a minimum of 55 in each component
TOEFL 87 overall, with a minimum of 21 in each component
Trinity ISE III Merit in all components
Other English language qualifications We also accept other English Language qualifications, including various school-leaving certificates.

For more information see our undergraduate English language requirements.

If you haven't met our English language requirements

You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.

The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.

After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.

Discover York

We offer a range of campus accommodation to suit you and your budget, from economy to premium.
Explore campus and city life and hear what our current students have to say about living here.
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