The module is designed to develop the knowledge and understanding of the major issues that businesses are confronted with when operating in international markets. It is devoted to the theoretical and applied aspects of international business environment associated with different types of risks and entry barriers faced by multinationals. It introduces key theories of international business. Business environmental issues such as responsibility in business and intellectual property right in the global context are also discussed. The theoretical understanding is illustrated and examined by reference to the examples of countries, international institutions, industries and companies.
Module learning outcomes
By the end of this module, students should be able to:-
Demonstrate a critical understanding of the complex nature of the international business environment and how it influences international business.
Develop a sound understanding of international business
Evaluate and apply learned concepts, theories and frameworks in developing international business activities.
Gain an awareness of the responsibility of managers in the global business environment.
The historical development and the current pattern of international business
The international institutional environment
Political risk and other types of exogenous risks in international business
Theories of foreign direct investment
Multinational market entry modes
International technology transfer, intellectual property rights and global value chains
Responsibility and the international business environment
Handouts of the lecture slides will be available
A detailed reading list giving a comprehensive coverage of the content of the module will be distributed at the first session
% of module mark
Special assessment rules
% of module mark
The timescale for the return of feedback will accord with UYMS policy.
Collison, Simon, Rajneesh Narula, and Alain Rugman. 2020. International Business. London: Pearson.