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Business Planning & Sustainable Entrepreneurship - MAN00001I

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  • Department: The York Management School
  • Module co-ordinator: Mrs. Claire Sinclair
  • Credit value: 20 credits
  • Credit level: I
  • Academic year of delivery: 2023-24

Module will run

Occurrence Teaching period
A Semester 1 2023-24

Module aims

The module requires students to apply their learning from prior modules in order to initiate and develop an idea for a new, sustainable business venture, including the preparation and presentation of a detailed business plan. The module is also designed to develop the ability of students to work in teams.

Module learning outcomes

Subject Content:

  • Understand and apply key aspects of sustainable new venture creation and development, including: deciding upon a business idea, developing a value proposition for customers, and proposing a business model to deliver the product or service to market.

Academic and graduate skills/qualities:

  • Demonstrate an understanding of the interaction between various key functional areas within Management.

  • Acquire and organise information from a wide range of source materials.

  • Analyse and prepare sustainable solutions to an increasingly complex set of business problems.

  • Demonstrate and reflect on the skills necessary for effective group and teamwork.

Module content

Indicative Teaching Topics:

  • Introduction & welcome to business planning & sustainable entrepreneurship

  • Planning and managing the business planning process

  • Financial forecasting for a new business venture

  • Analysing the market and developing value propositions

  • Marketing and salesales

  • Operations, supply, processes & people

  • Planning resources & identifying risk

  • Module feedback and review

  • Teaming & reflection including concepts of group dynamics, team roles, leadership, trans-cultural working in teams.

Other content (embedded):

  • Business start-up methods

  • Academic tools and frameworks to support business planning

  • Integrating key functional areas of management in business planning

  • Preparing formal business plans


Task Length % of module mark
Individual reflective assessment
N/A 60
Group business plan - presentation
N/A 10
Group report business plan 5000 words
N/A 30

Special assessment rules



Task Length % of module mark
Individual Report
N/A 100

Module feedback

Module assessment reports to students are written by the module leader for all assessments and placed on the VLE after the Board of Examiners has received the module marks.

The timescale for the return of feedback will be in accordance with SBS policy.

Indicative reading

Examples of texts are the most recent editions of:

Burns, P. New Venture Creation. Palgrave.

Koester, E. Green Entrepreneur Handbook The Guide to Building and Growing a Green and Clean Business, CRC Press.

Barringer, B.R. and Ireland, R.D. Entrepreneurship – Successfully Launching New Ventures. Global Edition. Pearson.

Stutely, R The Definitive Business Plan – The fast track to intelligent planning for executives and entrepreneurs. Pearson/Financial Times Publishing.

Williams, K. Brilliant Business Plan – What to know and do to make the perfect plan. Pearson.

Williams, S. The Financial Times Guide to Business Startup. FT Pearson.

Wickham, P.A. Strategic Entrepreneurship. Prentice Hall.

The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.