With improved access to the internet through our smartphones and tablets we have become more connected to each other and to what is happening in the world around us.
At the same time social media and information applications are transforming business. This innovative MSc in Social Media and Management will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.
The Department of Sociology is first in the UK for research quality (Times Higher Education's ranking of the 2014 Research Excellence Framework)
Our staff are world-leading experts, and this translates directly to our postgraduate teaching
Our course gives you skills that employers value in digital social research and management
Social media is quite a new area providing the chance to explore and discover new research areas, whilst management offers organisational knowledge which I feel is important for future career development.Chengsi
MSc Social Media Management
Social media and information applications are transforming organisational development, competitiveness and flexible working. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. The potential for further change is huge.
You'll develop business awareness and explore the history of organisations, their environments, and the ways in which both have changed. You'll examine how digital information communications technology (ICT) is managed, and learn to identify and analyse the key innovations made possible by new media. You will investigate new methods of digital data analysis and explore the opportunities and challenges presented by the availability of these new data forms.
The Social Media and Management course is taught by experts from both the Department of Sociology and the York Management School, combining experience from the forefront of sociological and business research.
This course is not associated with a specific Study Abroad programme, but York offers a number of options through international partnering programmes.
The Social Media and Management course includes seven core modules:
Please note, modules may change to reflect the latest academic thinking and expertise of our staff.
You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic. You will analyse the data and produce a 15,000-word dissertation based on your research project.
Examples of previous dissertation titles include:
Every course at York is built on a distinctive set of learning outcomes. These will give you a clear understanding of what you will be able to accomplish at the end of the course and help you explain what you can offer employers. Our academics identify the knowledge, skills, and experiences you'll need upon graduation and then design the course to get you there. Find out more about our approach to teaching and learning.
|Full-time (1 year)||£7,810||£17,370|
Students on a Tier 4 Visa are not currently permitted to study part-time at York.
UK/EU or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK/EU or international student.
Discover your funding options to help with tuition fees and living costs.
If you've successfully completed an undergraduate degree at York you could be eligible for a 10% Masters fee discount.
You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.
You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.
The Social Media and Management course work combines formal lectures, seminars, practical exercises and workshops.
You will be based in the Department of Sociology on Campus West.
Most of your contact hours will be in Wentworth College, with some additional teaching on Campus East and Campus West.
Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.
Types of assessments used throughout this course include:
You'll develop the skills and knowledge you need to follow a career in social media management or consultancy as an information analyst in public or private sector organisations. The masters in Social Media and Management course also provides an ideal basis to progress to further study at PhD level.
Applicants must have at least a 2:1 degree in a social science or management/business studies-related discipline. Highly qualified students from non-social science disciplines such as computer science are also encouraged to apply.
If your native language is not English, you should meet an English language proficiency level of 7.0 in the British Council's IELTS test with at least IELTS 6.0 in writing and no less than 5.5 in all other components. We do accept other English Language Tests. Students who have successfully completed a recent undergraduate degree at a UK University are exempt from the English Language requirement.
We also strongly recommend that applicants attend the University's Intensive Summer Courses organised by the EFL Unit.
You can apply and send all your documentation electronically through our online system. You don’t need to complete your application all at once: you can start it, save it and finish it later.
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