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MA Management in the Creative and Cultural Industries

Learn business, leadership and management skills for the creative and cultural sectors

Year of entry: 2021 (September)


1 year full-time

Start date

September 2021 (term dates)

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Develop your expertise for a management career in film, TV, theatre, music, the visual arts and digital and interactive media.

Study industry-focused topics and gain the technical, business, financial, legal and regulatory knowledge that underpins creative practice. Exercise your creativity with options offered by Theatre, Film, Television and Interactive Media, Music, History of Art, English, Law and Management. Combine business and creativity with independent research, industrial practice and collaborative work.

We'll teach you through a mix of workshops, lectures, screenings and masterclasses with leading academics and industry professionals. Our focus on essential professional expertise, critical thinking and practical work will prepare you for a career in the creative and cultural sectors.

Combine business and creativity

Learn from world-leading researchers, dynamic teachers and industry professionals with a wide range of creative and business backgrounds.

Creative collaboration

You'll have the chance to work collaboratively with other students. Group project work will develop your skills to prepare you for an industry where you will often work with others to achieve your vision.

Course content

Our course focuses on developing your professional capabilities, and you can tailor your learning to suit your interests and professional needs with option modules and project work.

You'll study two core modules in business, and choose three modules from a wide variety of options in different specialist areas. Applied collaborative and independent project work will equip you with leadership, management and project management skills and develop your creativity, innovation and entrepreneurship.

You'll study a total of 180 credits. 


Core modules

  • Leading in the Creative and Cultural Industries (20 credits)
  • Applied Business Skills in Creative and Cultural Industries (20 credits)
  • Collaborative Team Project (20 credits)

Your collaborative project will capture and demonstrate industrial practice in the creative and cultural sectors. Examples might include designing and delivering a public event, marketing a performance, or supporting some form of professional production activity in the screen, stage, musical or interactive media arenas. 

Option modules

These are examples of the 20-credit modules you may study.

Theatre, Film, Television and Interactive Media

  • Producing for Film and TV 
  • TV Research Skills 
  • Thinking Through Theatre-Making 
  • Thinking Through Playwriting 
  • Current Trends in Theatre: New Writing, New Practices, New Contexts 
  • The Future of Story: Storytelling in the Digital Age 
  • The Digital Self 
  • Script Development 
  • Political Theatres 
  • Business of Production and Postproduction 
  • Gaming, Industry and Culture 


  • Community Music in Principle 
  • Music in Education, Therapy and Health 
  • World Music and Other Arts
  • Groupwork, Classwork and Project Management 


  • Global Marketing
  • Digital Marketing Strategy 


  • Art: A Problematic Life Cycle
  • Law & Art: Parallel Perspectives 
  • Art: Commodity or Valuable 

History of Art

  • The Uses of Photography
  • Monument, Object, Fetish, Artefact: Contesting 'Modern' Sculpture 


  • Framing the Contemporary 
  • Cold War Culture: Literature, Film and Theory in Post-War Europe 
  • Modern Theatre and the Political Imagination 

Our modules may change to reflect the latest academic thinking and expertise of our staff.
Our course structures are changing in September 2023. Find out more about how this course may be affected.


Term 3 and summer vacation

  • Independent Creative and Cultural Project (60 credits)

You'll follow your own interests and ambitions to undertake an individual project with the support of your academic supervisor. Your chosen area will relate to how a creative manager works to make a creative project happen. You’ll enhance your ability to lead and manage a practical or theoretical project, and you’ll consolidate your skills in research, design, planning, execution and critical evaluation. Project examples might be an extended business plan, a prospectus for a new creative project including funding options or a dissertation.


The York approach

Every course at York is built on a distinctive set of learning outcomes. These will give you a clear understanding of what you will be able to accomplish at the end of the course and help you explain what you can offer employers. Our academics identify the knowledge, skills, and experiences you'll need upon graduation and then design the course to get you there.

Students who complete this course will be able to:

  • Critically engage with, and apply breadth of understanding of leadership, management, project management, organisations and entrepreneurship to practical situations across creative and cultural sectors.
  • Initiate, lead and contribute to the development of industry-standard creative and cultural practice, by selectively applying technical, business, financial, legal and regulatory knowledge from a range of creative and cultural contexts.
  • Synthesise and apply an advanced contextual, conceptual and theoretical understanding of contemporary creative and cultural issues, applying rigorous critical thinking to their own and others’ business and creative practices.
  • Engage actively in dynamic, creative and cultural projects, applying a comprehensive understanding of workflow design, innovative problem-solving skills and the ability to collaborate confidently and professionally as part of a team with peers, partners and stakeholders.
  • Successfully promote organisations and outputs in the creative and cultural industries, by applying advanced knowledge and skills in marketing, communications and outreach to engage with diverse audiences and clients.
  • Plan, design, conduct and critically evaluate innovative applied research, drawing on relevant disciplinary and multi-disciplinary methodological approaches from both academic and professional contexts.
  • Confidently and concisely synthesise, review, reflect, critique and present information verbally and in written form to academic, business and other audiences, using print, and/or visual, aural and digital media.

Fees and funding

Annual tuition fees for 2021/22

Study modeUK (home)International and EU
Full-time (1 year) £9,730£23,300

Students on a Student Visa (formerly Tier 4 Visa) are not currently permitted to study part-time at York.

Fees information

UK (home) or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status

Find out more information about tuition fees and how to pay them.

Funding information

Discover your funding options to help with tuition fees and living costs.

We'll confirm more funding opportunities for students joining us in 2021/22 throughout the year.

If you've successfully completed an undergraduate degree at York you could be eligible for a 10% Masters fee discount.

Department scholarship information

Further details of department specific funding.

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

Teaching and assessment

You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.

Coronavirus (Covid-19): changes to courses

We've made some changes to the way our courses are delivered to minimise potential disruption from the ongoing global pandemic.

Teaching format

The course involves a range of different teaching styles, including problem-based learning, collaborative work and practical activities. You'll be taught by research-active, creative professionals across performance arts, music, sound, creative writing, curatorship, immersive and interactive media; what you learn at York stems directly from current research and practice.

You'll also have the opportunity to attend events such as talks, productions and festivals outside of your modules. You'll be assigned a member of our teaching staff who will act as your personal supervisor for the duration of the course. They are there to give advice on academic matters as well as other areas of University life.


At Theatre, Film, Television and Interactive Media (TFTI) we have industry-standard professional equipment, theatre and performance spaces, a cinema, rehearsal rooms, TV studios, dressing rooms, props store and workshop, and picture and sound finishing suites (including Foley and ADR). You'll also have 24/7 access to a postproduction suite exclusively for our postgraduate students. Read more on TFTI facilities

Our Department of Music houses two concert halls, four recording studios, practice facilities and is home to the Music Research CentreRead more on Music facilities

You'll be able to access the Borthwick Institute for Archives and the University Library and Archives, as well as other local resources.

You'll be part of a large postgraduate community with our Humanities Research Centre.

Teaching location

You will be based in the Department of Theatre, Film, Television and Interactive Media on Campus East.

Most of your contact hours will be in TFTI, with some teaching elsewhere on Campus East and Campus West. 

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.

Assessment and feedback

You'll be assessed throughout your course. Some modules have an early assessment that contributes a small amount to your final mark and gives an opportunity to check your progress.

Types of assessment vary depending on the module and include the following:

  • Research portfolios
  • Presentations and pitches
  • Essays and reflective reports
  • Group and individual projects
Workshop discussion circle

Distinguished visiting speakers

We have a wide range of industry connections and regularly host visiting speakers and masterclasses.

York and beyond

York is a historic city, a UNESCO City of Media Arts, part of the creative cities network and recognised for digital innovation and media arts. We're based in a region with acclaimed museums, galleries such as the Yorkshire Sculpture Park, and a lively arts scene.

Employment prospects

Experience industry-standard training and creative practice, and use the latest professional kit to advance your skills for your future career.

Careers and skills

A large number of TFTI graduates have made striking progress in their careers since completing their course. There’s a wide variety of possible career paths open to you after completing this MA, both across industry and academia. While you train to be a professional in the management of the creative and cultural sectors you'll also develop skills that are useful in any industry.

Career opportunities

  • Producing
  • Production management in film, theatre, music, television or video games
  • Cultural management
  • Museums, galleries, auction houses
  • Film or TV commissioner
  • Executive in leading creative institutions and media companies
  • Marketing, distribution
  • Advertising
  • Creative business leader

Transferable skills

  • Leadership
  • Financial planning
  • Project design
  • Collaborative working
  • Problem solving
  • Investigative research
  • Technical analysis
  • Critical evaluation

Entry requirements

Typical offer
Undergraduate degree 2:1 or equivalent, and evidence of professional experience or a commitment to working in the creative and cultural industries. If you hold a qualification below 2:1 or equivalent, relevant prior experience of an appropriate nature, may be considered.
Other international qualifications Equivalent qualifications from your country

English language

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

Minimum requirement
IELTS 6.5, minimum 6.0 in each component
C1 Advanced and C2 Proficiency 176, minimum 169 in each component
PTE Academic 61, minimum 55 in each component
TOEFL 87, minimum of 21 in each component
Trinity ISE III Merit in all requirements

For more information see our postgraduate English language requirements.

If you've not met our English language requirements

You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.

The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.

After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.


You can apply and send all your documentation electronically through our online system. You don’t need to complete your application all at once: you can start it, save it and finish it later.

Apply for this course

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