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Experience Evaluation - TFT00065H

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  • Department: Theatre, Film, Television and Interactive Media
  • Module co-ordinator: Dr. Anna Bramwell-Dicks
  • Credit value: 20 credits
  • Credit level: H
  • Academic year of delivery: 2023-24

Module summary

This module focuses on using scientific approaches to understand people’s experiences with interactive media systems through the collection and analysis of quantitative and qualitative data. You learn how to formulate a research question; how to design a valid study and collect useful, appropriate, data; how to analyse the data using statistics and qualitative methods; and how to draw appropriate conclusions based on the study that was performed. Lectures will be used to introduce topics and during workshops students get experience in applying those topics to real life research work. The module will teach you how to think like a scientist, and how to collect data in an ethical way that can be used as evidence to answer the questions that they pose.

Module will run

Occurrence Teaching period
A Semester 1 2023-24

Module aims

Module aims:

  • To extend knowledge of user experience research skills using both quantitative and qualitative methods
  • To develop experimental design skills in evaluating and comparing user experiences with interactive media systems
  • To develop data collection and analysis skills
  • To develop an appreciation and understanding of the ethical processes involved in undertaking research studies with human participants

Module learning outcomes

By the end of this module, you should be able to:

  • Design and perform a valid research study exploring user experience in relation to different interactive media applications
  • Form a research question grounded in interactive media research and operationalize into an appropriate research method
  • Critique the validity of published quantitative or qualitative research papers in the area of interactive media
  • Communicate the motivation, design, analysis and outcomes of a research study in the style of a short research paper
  • Gain an understanding of the ethical considerations which need to be addressed prior to undertaking any research study with human participants
  • Demonstrate organisation and communication through scheduling and recruiting human participants for a research study
  • Demonstrate writing skills in describing the motivation, design, implementation, analysis and conclusions for a research study
  • Demonstrate problem-solving skills including the choice of appropriate empirical research method for analysis of a research question.


Task Length % of module mark
Interactive Media Study 2500 word
N/A 100

Special assessment rules


Additional assessment information

Formative work embedded:

Project Pitch and Ethics submitted via online form during teaching period - non-anonymous.

You will complete a short online form as a formative assessment which pitched your proposed study's research question and method, including
detailing any specific ethical concerns. You will be provided with feedback on your pitch via email and/or during practical sessions.


Task Length % of module mark
Interactive Media Study 2500 word
N/A 100

Module feedback

You will receive individual oral feedback for the weekly practical lab sessions, during the lab sessions.

You will receive written feedback on coursework assignments using a proforma identifying key requirements and marks awarded for sections of the assignment, this is in line with standard University turnaround times.

Indicative reading

Indicative books:

Harris, P., 2008. Designing and Reporting Experiments in Psychology. Open University Press.

Howell, D., 2007. Fundamental Statistics for the Behavioural Sciences. Wadsworth Publishing.

Preece, J., Rogers, Y. and Sharp, H., 2015. Interaction Design. Wiley.

The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.