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Research Methods - MAN00086M

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  • Department: The York Management School
  • Credit value: 15 credits
  • Credit level: M
  • Academic year of delivery: 2026-27

Related modules

Pre-requisite modules

Additional information

Teaching cycle for this module: Online, distance learning, delivered on carousel approximately once twice per annum

Module will run

Occurrence Teaching period
A Online Teaching Period 3 2026-27

Module aims

This module aims to introduce a range of possible approaches to applied business research,understanding that both qualitative and quantitative approaches are needed in order to be able tocritically evaluate management practice. It is also relevant to you as students on the online Masters programme with the requirement to fulfil an independent research project, as the module willintroduce you to the process and outcomes of good quality academic research.

Module learning outcomes

To enable students to critically explore and be able to:
Discuss the underlying philosophies, theoretical principles, methods and techniquesapplicable to research in business and management

Explain the key characteristics of quantitative, qualitative, and mixed-methods research inbusiness and management studies

Recognise how to craft research questions/hypotheses appropriate to an area of research interest

Critically evaluate the strengths and weaknesses different approaches to research in business and management

Recommend ethical, legal and safety considerations when conducting business/management research

Propose relevant research methodologies and methods to specific business/managementproblems

Indicative assessment

Task % of module mark
Assignment - York Online Programmes 100.0

Special assessment rules

None

Indicative reassessment

None

Module feedback

Feedback will be provided in accordance with the York Online Programme Handbook.

Indicative reading

Bryman, A., Bell, E. and Harley, B. (2018) Business Research Methods. Fifth edition. Oxford: Oxford University Press.

Cameron, S. and Price, D., 2009.Business research methods: a practical approach. Kogan Page Publishers.

Cresswell, J.W. & Cresswell, J.D. (2018) Research Design: qualitative, quantitative and mixed methods approaches. 5 th Edition. Sage Publishing.

Saunders, M.L. and Lewis, P., 2009. P. and Thornhill, A.(2009). Research methods for business students, 4.


The information on this page is indicative of the module that is currently on offer. The University constantly explores ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary. In some instances it may be appropriate for the University to notify and consult with affected students about module changes in accordance with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.