Research Methods - MAN00086M
Related modules
Pre-requisite modules
Additional information
Teaching cycle for this module: Online, distance learning, delivered on carousel approximately once twice per annum
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Online Teaching Period 1 2025-26 |
| B | Online Teaching Period 5 2025-26 |
Module aims
This module aims to introduce a range of possible approaches to
applied business research,understanding that both qualitative and
quantitative approaches are needed in order to be able to
critically evaluate management practice. It is also relevant to you as
students on the online Masters programme with the requirement to
fulfil an independent research project, as the module will
introduce you to the process and outcomes of good quality academic research.
Module learning outcomes
To enable students to critically explore and be able to:
Discuss the underlying philosophies, theoretical principles,
methods and techniquesapplicable to research in business and
management
Explain the key characteristics of quantitative,
qualitative, and mixed-methods research in business and management
studies
Recognise how to craft research questions/hypotheses
appropriate to an area of research interest
Critically evaluate
the strengths and weaknesses different approaches to research in
business and management
Recommend ethical, legal and safety
considerations when conducting business/management research
Propose relevant research methodologies and methods to specific
business/management problems
Indicative assessment
| Task | % of module mark |
|---|---|
| Assignment - York Online Programmes | 100.0 |
Special assessment rules
None
Indicative reassessment
None
Module feedback
Feedback will be provided in accordance with the York Online Programme Handbook.
Indicative reading
Bryman, A., Bell, E. and Harley, B. (2018) Business Research Methods.
Fifth edition. Oxford: Oxford University Press.
Cameron, S. and
Price, D., 2009. Business research methods: a practical approach.
Kogan Page Publishers.
Cresswell, J.W. & Cresswell, J.D.
(2018) Research Design: qualitative, quantitative and mixed methods
approaches. 5 th Edition. Sage Publishing.
Saunders, M.L. and
Lewis, P., 2009. P. and Thornhill, A.(2009). Research methods for
business students, 4.