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International Business - ELE00081M

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  • Department: Electronic Engineering
  • Module co-ordinator: Prof. Tony Ward
  • Credit value: 20 credits
  • Credit level: M
  • Academic year of delivery: 2021-22

Module summary

This module explores the range of issues encountered by engineering managers during the development, implementation and operation of an international business. It will cover cultural and cross cultural issues, international trading and human resource issues, trading exposure and financial risk issues.

Module will run

Occurrence Teaching period
A Autumn Term 2021-22 to Spring Term 2021-22

Module aims

Subject content aims:

  • Understand the nature of culture and explore a number of models used to analyse culture
  • Compare two different cultures and analyse their implications within and to the running of an organisation
  • Analyse the competitive business environment of an international trading situation
  • Analyse the legal issues associated with an international trading situation
  • Analyse and recommend a human resource solution for an international trading situation
  • Analyse the exchange rate exposure risk of a trading situation in monetary terms
  • Compare available risk reduction techniques and recommend appropriate solutions for a given trading situation
  • Analyse a country for its trading risk

Graduate skills aims:

  • Capacity for analysis and synthesis – demonstration of this throughout the module, especially in the comparative analysis of two different country cultures
  • Capacity or applying knowledge in practice – looking for evidence of application of appropriate models of culture to specific countries
  • Planning and Time management – plan their own activities and manage their own time to achieve the required deliverables
  • Public speaking – through a presentation as part of the assignment
  • Report writing – through the country analysis report, which is expected to be a high quality commercially acceptable document
  • Communication skills – through the presentation and report
  • Research skills – the student will need to identify the information they need and the find it anthrough desk research and by talking directly to people
  • Information management skills – need to search for information from a number of sources and analyse it from a relevance and usefulness point of view, especially in respect of the country analysis

Module learning outcomes

Subject content learning outcomes

After successful completion of this module, students will:

  • be able to work or advise others on the implications of international business activities
  • be able to solve problems relating to International Business activities within a real company

Graduate skills learning outcomes

After successful completion of this module, students will:

  • be able to analyse International Business situations within a real company and propose solutions
  • be able to communicate International Business solutions verbally and in written form
  • be able to undertake applied research and literature reviews into aspects of International Business
  • be able to apply their knowledge of International Business to real businesses
  • be able to demonstrate personal effectiveness and time management
  • be able to demonstrate information management skills.


Task Length % of module mark
N/A 80
Oral presentation/seminar/exam
N/A 20

Special assessment rules



Task Length % of module mark
N/A 80
Oral presentation/seminar/exam
N/A 20

Module feedback

'Feedback’ at a university level can be understood as any part of the learning process which is designed to guide your progress through your degree programme. We aim to help you reflect on your own learning and help you feel more clear about your progress through clarifying what is expected of you in both formative and summative assessments.

A comprehensive guide to feedback and to forms of feedback is available in the Guide to Assessment Standards, Marking and Feedback. This can be found at

The Department of Electronic Engineering aims to provide some form of feedback on all formative and summative assessments that are carried out during the degree programme. In general, feedback on any written work/assignments undertaken will be sufficient so as to indicate the nature of the changes needed in order to improve the work. Students are provided with their examination results within 20 working days of the end of any given examination period. The Department will also endeavour to return all coursework feedback within 20 working days of the submission deadline. The Department would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback. The Department will endeavour to keep such delays to a minimum. Please note that any marks released are subject to ratification by the Board of Examiners and Senate. Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date.

Indicative reading

  1. Hill, C. (ed) 2012. International Business: Competing in the Global Marketplace, McGraw-Hill Education.
  2. Eun, C.S. & Resnick, B.G. (2014). International Finance, McGraw Hill Education.
  3. Deresky, H (2014). International Management: Managing across Borders and Cultures, Pearson Education.
  4. Dicken, P. (2015). Global Shift: mapping the changing contours of the world economy, Sage.
  5. Ting-Toomey, S. (1999). Communicating across cultures, The Guildford Press.
  6. Trompenaars F & Hampden-Turner, C. (2004). Managing People across cultures, Capstone.
  7. Trompenaars F & Hampden-Turner, C (2010). Riding the Waves of Culture, Nicholas Brealey.
  8. Lewis, R. D. (1996). When Culture Collide: Leading across cultures, Nicholas Brealey.
  9. Crane, D. & Matten, D. (2010). Business Ethics: Managing corporate Citizenship and sustainability in the age of globalisation, Oxford Univ. Press.
  10. Hofstede, G. (2001). Cultural Consequences: Comparing values behaviours, Institutions and organisations across the nations, Sage.

The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.