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MSc Social Media and Interactive Technologies

Designing at the forefront of communication technology

Year of entry: 2019

Length

1 year full-time

Start date

September 2019 (term dates)

The rapid expansion of digital networks such as YouTube, Wikipedia, Twitter and Facebook have changed user expectations.

These advances have created a demand for graduates who understand social and participatory design principles and have the skills to design new interactive technologies.

The MSc in Social Media and Interactive Technologies provides an innovative mix of social and technical skills. You will gain an understanding of the social, political and economic factors that affect the use of interactive technologies, examining how technology is perceived and employed by the user, and you will develop the skills to design and create usable and accessible devices and applications.

Research excellence

The Department of Sociology is first in the UK for research quality (2014 Research Excellence Framework)

Research performance

Computer Science at York is in the top 10 in the UK for overall research performance (Times Higher Education’s ranking of the 2014 Research Excellence Framework)

The course offered me a unique opportunity to deepen my skills as a social scientist whilst studying across two of the best research departments in the UK.
Leonardo
MSc Social Media and Interactive Technologies

Course content

Understand social media and interactive technologies through the key roles they play in society. Explore topics in human-computer interaction, user-centred design, social and cultural theory and human psychology and learn to apply them to the practical problems of designing interactive pages, devices and systems. 

Modules for this social media degree are taught by experts from both the Department of Sociology and the Department of Computer Science.  

Study abroad

This course is not associated with a specific Study Abroad programme, but York offers a number of options through international partnering programmes.

Study Abroad with York

Modules

The MSc in Social Media and Interactive Technologies includes six core modules:

Please note, modules may change to reflect the latest academic thinking and expertise of our staff.

Dissertation

You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic. You will analyse the data and produce a 15,000-word dissertation based on your research project.

Examples of previous projects include:

  • Accessibility of iPhone/iPad apps
  • Democracy and participation in York City
  • The use of social networking sites by the older generation
  • Social robotics and companionship
  • Living with the h-index?
  • Investigating immersion in games with inattentional blindness
  • Immersion and cognitive effort when playing videogames
  • Immersion in audio-only games

The York approach

Every course at York is built on a distinctive set of learning outcomes. These will give you a clear understanding of what you will be able to accomplish at the end of the course and help you explain what you can offer employers. Our academics identify the knowledge, skills, and experiences you'll need upon graduation and then design the course to get you there. Find out more about our approach to teaching and learning.

Students who complete this course will be able to:

  • Combine appropriate theoretical and empirical methods from both sociology and computer science to repond to questions at the frontier of international and cross cultural social media knowledge to develop insights into both technical and social transformations.
  • Deploy a comprehensive appreciation of contemporary research in understanding and responding to the complex relationships between social media and socio-cultural change. 
  • Utilise research in the areas of Human Computer Interaction and design practices, and to use this to design new technologies in a research, third sector or commercial career. 
  • Critically assess dynamic and specific contexts/tasks in the design, implementation and management of social media and interactive technologies by combining knowledge of social science theory, methodology and technology design techniques. 
  • Identify and explore emerging research and commercial ideas and assess their value for improving social media and interactive technology from a social and user-centered perspective. 
  • Develop prototypes that would be suitable to evaluate user-centered designs for interactive system in a user-centered way and appropriate to the stage of the design process. 
  • Lead and collaborate within groups to realise effective teamwork, a thriving workplace, and successful project management. 8 Analyse empirically gathered data and communicate findings from those data to non-technical, professional or academic partners.

Fees and funding

Annual tuition fees for 2019/20

Study modeUK/EUInternational
Full-time (1 year)£7,810£17,370

Students on a Tier 4 Visa are not currently permitted to study part-time at York.

Fees information

UK/EU or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK/EU or international student.

Funding information

Discover your funding options to help with tuition fees and living costs.

If you've successfully completed an undergraduate degree at York you could be eligible for a 10% Masters fee discount.

Home/EU students

International students

Department scholarship information

Sociology funding for masters students

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

Teaching and assessment

You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.

Teaching format

The Social Media and Interactive Technologies course work combines formal lectures, seminars, practical exercises and workshops. 

  • You’ll spend most of your time reading assigned texts and researching supporting materials on your own, discussing the readings and lectures in a group, and presenting work when requested.
  • You'll attend seminars from visiting scholars in sociology and computer science.
  • A member of the teaching staff will act as your supervisor throughout the degree to help guide your studies and monitor your progress.

Teaching location

You will be based in the Department of Sociology on Campus West.

Most of your contact hours will be in Wentworth College, with some additional teaching on Campus East and Campus West.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.

Assessment and feedback

Types of assessments used throughout this course include: 

  • Assessment essays of between 3,000 and 5,500 words
  • Group presentation project
  • Outline research proposal
  • Examinations
  • Dissertation (15,000 words).
Social Media and Interactive Technologies
Social Media and Interactive Technologies

Careers and skills

You'll develop the skills and knowledge needed to play a leading role in the design and evaluation of interactive technologies in industry, commerce, academia and public service. This social media degree also provides an ideal basis to progress to further study at PhD level.

Our Sociology alumni

Career opportunities

  • Social Media Consultancy
  • Software and Hardware Developer
  • Web Designer
  • Information Analyst
  • Social Media Marketing

Transferable skills

  • User-centred design experience
  • Website development and design
  • Data analysis
  • Design and completion of original research
  • Ability to think critically about social issues and design

Entry requirements

Qualification Typical offer
Degree

Applicants must have at least a 2:1 degree or equivalent suitable experience in one of the following disciplines:

  • Social sciences with experience of social aspects of computing
  • Business and Management Studies
  • Computer Science with experience of social aspects of computing.

Highly qualified students from non-social science disciplines such as computer science are also encouraged to apply.

The international equivalents of UK qualifications are shown on our country-specific pages. You can also contact the international team for guidance.

English language

If your native language is not English, you should meet an English language proficiency level of 7.0 in the British Council's IELTS test with at least IELTS 6.0 in writing. We do accept other English Language Tests. Students who have successfully completed a recent undergraduate degree at a UK University are exempt from the English Language requirement.

We also strongly recommend that applicants attend the University's Intensive Summer Courses organised by the EFL Unit.

Applying

You can apply and send all your documentation electronically through our online system. You don’t need to complete your application all at once: you can start it, save it and finish it later.

Apply for this course

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