- Department: English and Related Literature
- Module co-ordinator: Prof. Chloe Wigston Smith
- Credit value: 20 credits
- Credit level: H
- Academic year of delivery: 2021-22
- See module specification for other years: 2022-23
In this module, we’ll take a deep dive into fashion, style and commercial culture in the eighteenth century. You will discover the literary, historical and cultural contexts of dress in the eighteenth century, a period of significant growth for the fashion and textiles industries in Britain, with important connections to the global eighteenth century, empire and colonization. Then as now, fashion was a vital aspect of culture and central to perceptions of national identity, race, gender and social mobility. Eighteenth-century fashion was undeniably modern: seasonal trends marked the passage of time and fashion was deeply embedded in the era’s celebrity culture. Across the period and across genres, fashion drew the interest and ire of cultural commentators and moralists, as well as attracted the imagination of artists and authors. We will examine crosscurrents between print culture and fashion in order to trace how and why fashion was theorized, attacked, and admired by a broad range of writers.
Occurrence | Teaching period |
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A | Autumn Term 2021-22 |
The aim of this module is to explore textual, visual and cultural representations of fashion across several genres in the eighteenth century.
Subject content
Academic and graduate skills
Other learning outcomes
In the early eighteenth century, Bernard Mandeville bemoaned the values of appearance-obsessed Londoners, for whom ‘the contrivance of Fashions becomes all their Study.’ The module begins by investigating numerous early examples in prose and poetry of print culture’s resistance to fashion. Critics like Mandeville, Defoe, Addison, Steele, Pope and Swift approached fashion with skepticism, viewing it as a dangerous tool for concealing one’s social station or gender identity; a threat to literary standards and ideals; a potential corruption of the English language and the nation itself. Fashion was implicated in widespread literary debates about what constituted good and bad taste, and also central to Britain's colonial ambitions and its involvement in global eighteenth-century trade. At the same time fashion proved an attractive vehicle through which to contemplate changing gender ideals, social mobility and global aesthetics in a ‘nation of shopkeepers.’ As we advance roughly chronologically through the period we will discuss artistic, novelistic and dramatic approaches to fashion that critique its influence, while acknowledging its social, cultural and commercial roles. We'll pay careful attention to how fashion contributed to Orientalism and empire. Throughout we will consider why fashion drew so many varied attacks and how this affirmed its cultural capital. We will also consider how the circulation of fashion depended on the expansion of print culture and the emergence of celebrity culture. You will develop your skills in close reading and analysis of poetry, drama and prose, and will be encouraged to draw analytical connections between literary discourse and a broad range of other textual and visual expression. No prior knowledge of fashion is expected, and this module should appeal to English students interested in interdisciplinary approaches to the past, as well as students in joint degree programs with art history and history.
Task | Length | % of module mark |
---|---|---|
Essay/coursework Essay 3000 words |
N/A | 100 |
None
Task | Length | % of module mark |
---|---|---|
Essay/coursework Essay 3000 words |
N/A | 100 |
Addison and Steele, The Tatler and Spectator Papers
Bernard Mandeville, The fable of the bees
John Gay, The fan
Jonathan Swift and Lady Mary Wortley Montagu, dressing room poems
Daniel Defoe, Roxana
Frances Burney, Evelina
Anonymous, The Woman of Colour
Anonymous, It-Narratives
Print satires by James Gillray and Thomas Rowlandson