Immersive and interactive digital technologies are transforming how we design, produce, deliver and consume media-based entertainment across the creative and cultural sectors. 

Our research is bringing new insights, tools and workflows to creative practitioners and storytellers. We are supporting existing and established methods, providing enhancements and efficiencies, providing access to new experiences and democratising access to creativity.

Explore the departments and research centres and groups working in this area:


Research centres and groups