Creativity

Creativity is a key driver of modern, dynamic societies and is at the centre of our research excellence. Our research links traditional arts and humanities disciplines with science and engineering. We work with partners in the creative sector and we study the impact of creativity on our society and economy.

Focus area

Digital creativity

The creative industries are one of the UK’s leading industrial sectors with an established reputation for content production and technological innovation. Our research supports this expertise with academic collaborations across linguistic, cultural, aesthetic and cognitive dimensions.

Featured research

Research

Material gains

The Hepworth Research Network focuses on the materials Barbara Hepworth used in her artworks.

Research

All that jazz

We're archiving the rich musical heritage of South African jazz.
Research

Virtually breaking the sound barrier

Our research is now used by some of the internet’s biggest names to provide the most realistic 3D audio.
Research

Creatively calming traffic

Researchers use creativity to reduce deadly congestion in East Africa

More featured research

Our research themes