Creativity

Creativity is a key driver of modern, dynamic societies and is at the centre of our research excellence. Our research links traditional arts and humanities disciplines with science and engineering. We work with partners in the creative sector and we study the impact of creativity on our society and economy.

Research topics

Focus area

Digital creativity

The creative industries are one of the UK’s leading industrial sectors with an established reputation for content production and technological innovation. Our research supports this expertise with academic collaborations across linguistic, cultural, aesthetic and cognitive dimensions.

Featured research