Creativity is a key driver of modern, dynamic societies and is at the centre of our research excellence.

Our work considers the nature of creativity and the creative process across linguistic, cultural, aesthetic and cognitive dimensions. Research at the convergence of technology, digital games and interactive media, together with leading partners in the creative economy, enables us to deliver new experiences to provoke, inform and entertain for the wider benefit of society.

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Gaming for good

Research unlocks the health benefits of computer games

Theme champion

Professor Damian Murphy, research champion for Creativity

Damian Murphy leads research in virtual acoustics and spatial audio in the University’s AudioLab. He is Professor of Sound and Music Computing and an active sound artist whose creative work has featured in galleries, festivals and venues internationally.

Read more about Professor Murphy's vision for Creativity