- Department: Theatre, Film, Television and Interactive Media
- Module co-ordinator: Dr. Jon Swords
- Credit value: 20 credits
- Credit level: H
- Academic year of delivery: 2023-24
- See module specification for other years: 2022-23
This module will equip you with key research skills to guide you through your third year of University study and into the professional world of business
beyond. It will explore how to approach and pursue academic research projects in general. But it will spend the majority of its time exploring the
importance of data in gauging the viability and market for creative projects and creative enterprises. Here you will focus on aspects of audience, market,
and consumption and perception analysis, and the means for gathering evidence and data about them. As well as giving you important academic tools
which encourage critical rigour, the module will also introduce you therefore to the data and surveying tools that play an increasingly important role in
understanding and applying business strategies to creative markets.
Occurrence | Teaching period |
---|---|
A | Semester 1 2023-24 |
Over the course of this module, you can expect to:
At the end of this module, you will be expected to:
This module will contain some flexible time to accommodate research methods that may be specific to the project or business area that you are interested in investigating.
Task | Length | % of module mark |
---|---|---|
Essay/coursework Research and Data in the Creative Industries |
N/A | 100 |
None
Task | Length | % of module mark |
---|---|---|
Essay/coursework Research and Data in the Creative Industries |
N/A | 100 |
You will receive written feedback in line with standard University turnaround times. Verbal feedback on the formative presentation - peer and staff - will be largely immediate.
Cottrell, S. (2011). Critical Thinking Skills: Developing Effective Analysis and Argument. Basingstoke: Palgrave Macmillan.
Feak, C. and Swales, J. (2009). Telling a research story: writing a literature review. Ann Arbor: University of Michigan Press.
Fortier, M. (2016). Theory/Theatre: An Introduction. 3rd ed. Abingdon: Routledge.
Greetham, B. (2014). How to write your undergraduate dissertation. Basingstoke: Palgrave Macmillan.
Kershaw, B. and Nicholson, H. (2011). Research methods in theatre and performance. Edinburgh: Edinburgh University Press.
Taylor, G. (1989). The student's writing guide for the arts and social sciences. Cambridge: Cambridge University Press.
Rae E. (2017). Research and Development in the Academy, Creative Industries and Applications. London: Springer.
Lacey, N. (2002). Media, Institutions and Audiences. London: Palgrave.
Nightingale, V. (ed). (2013). The Handbook of Media Audiences. London: Wiley-Blackwell.