Innovation Management - MAN00184M

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Module summary

This module explores the exciting connection between innovation and entrepreneurship. In today's fast-changing world, knowing how to create, manage, and sell new ideas is essential. This module goes beyond just defining innovation; it teaches you how and why, giving you practical skills and theories to drive innovation in companies and start your own businesses. You'll learn how innovation leads to new businesses, how to find and assess opportunities, and how to overcome the challenges of bringing new ideas to market. We'll also look at how innovation affects society, exploring its potential to solve global problems and build a better future, while also recognizing its possible negative effects. Through discussions, real examples, and exercises, you'll learn to think strategically about innovation, how to encourage creativity, manage risk, and create value. Whether you want to start a business, lead innovation in a company, or simply understand the forces shaping our world, this module gives you the knowledge, skills, and critical thinking you need to succeed in today's innovation-driven economy.

Professional requirements

N/A

Module will run

Occurrence	Teaching period
A	Semester 2 2025-26

Module aims

This module explores the multifaceted concept of innovation, widely recognized as a key driver of economic growth (Aksoy et al., 2022; Tidd and Bessant, 2021). It specifically examines the interconnectedness of innovation and entrepreneurship, exploring how innovation fuels entrepreneurial ventures and how entrepreneurial ventures drive the commercialization and diffusion of new ideas and technologies .Building upon the understanding that innovation is crucial for economic growth this module aims to provide students with a comprehensive grasp of innovation's multifaceted nature. The module will: • Examine the core concepts and principles of innovation management, including idea generation, development, and commercialisation. • Highlight the crucial link between innovation and entrepreneurship, demonstrating how innovation provides the foundation for new business ventures and drives competitive advantage in existing organizations. • Explore different types of innovation (e.g., incremental, radical, disruptive). • Equip students with practical tools and frameworks for managing innovation • Provide insights into the challenges and opportunities associated with managing innovation and fostering entrepreneurial cultures. • Develop students' ability to identify, evaluate, and pursue innovative opportunities. Encourage students to think creatively and strategically about how to foster • Develop students' understanding of the importance of innovation for addressing societal challenges and creating a more sustainable future. innovation in different contexts.

Module learning outcomes

Upon successful completion of this module, students will be able to: • Define and critically evaluate the concept of innovation, distinguishing between different types and dimensions of innovation (e.g., incremental, radical, disruptive) and moving beyond a narrow focus on growth to consider value, change, and impact. • Analyse and explain the dynamic relationship between innovation and entrepreneurship, recognizing how innovation fuels new ventures and drives competitive advantage in existing organizations. • Apply and utilize frameworks and tools for managing the innovation process, from idea generation and development to implementation and commercialization, within both entrepreneurial and established organizational contexts. • Conduct research and present findings on specific aspects of innovation and entrepreneurship, demonstrating critical thinking and analytical skills. • Engage in informed discussions about the ethical and social implications of innovation. • Develop a strategic mindset towards innovation, recognizing its potential to create value and drive positive change. • Demonstrate an understanding of how diverse organizational and global cultural contexts influence innovation processes and entrepreneurial activities.

Module content

The module will cover the following key topics: • Understanding Innovation: Definitions, types, dimensions, and drivers of innovation. • The Innovation Process: Idea generation, development, implementation, and commercialization. • Innovation Management: Strategies, tools, and frameworks for managing innovation within organizations. • Entrepreneurship and Innovation: The role of innovation in new venture creation and growth. Fostering Creativity and Innovation: Techniques for stimulating creativity and building innovative cultures. • Research Methods for Innovation and Entrepreneurship: Covering research methods, data analysis, literature reviews, and academic writing. • Presentation Skills for Innovation and Entrepreneurship: Covering effective communication techniques, e.g., visual aids, storytelling, persuasive presentation, and handling Q&A.

Indicative assessment

Task	% of module mark
Essay/coursework	100.0

Special assessment rules

None

Indicative reassessment

Task	% of module mark
Essay/coursework	100.0

Module feedback

Feedback will be given in accordance with the University Policy on feedback in the Guide to Assessment as well as in line with the School policy.

Indicative reading

Aksoy, Y., et al. (2022). "Innovation and economic growth: A meta-analysis." Research Policy, 51(1), 104385, Guihan Ko, Deborah. L. Roberts, Helen Perks, Marina Candi ( 2021) Effectuation Logic and Early Innovation Success: The Moderating Effect of Customer Co-creation, British Journal of Managemenhttps://doi.org/10.1111/1467-8551.12548, Tidd, J., Bessant, J. R. author and Bessant, John. (2021). Managing innovation¿: integrating technological, market and organizational change. Seventh edition. Hoboken, NJ¿: Wiley