Dissertation in Business Analytics (Applied) - MAN00174M

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Professional requirements

N/A

Module will run

Occurrence	Teaching period
A	Summer Semester 2025-26

Module aims

The module aims to provide students with a more practical focus on a given task that will emphasise a business analytics issue of their own choice and require them to examine the internal and external context to offer a suggestion on how to tackle this issue. The target is to equip students with the required analytical skills to produce a consultant report. The report will require students to: (a) present the business analytics issue and explain why they chose to focus on it, (b) explain the contemporary business analytics issue, (c) to define data sources and obtain data for their internal and external analysis, (d) to link practical frameworks and theory with practice, and (e) provide recommendations. The module will require students to collect secondary (not primary) data from multiple data sources, to use existing databases when needed, and to apply critical thinking to come up with justifiable recommendations.

Module learning outcomes

Students successfully taking this module will be able to: Academic and graduate skills · Undertake independent research. · Be able to identify a company with a contemporary business or social context issue and support their choice with sources · Be able to identify relevant data and information to analyse the selected case. · Understand how to draw upon existing secondary data and apply critical thinking to reach justifiable conclusions. · Synthesise secondary information (e.g., archival data, synthesis of academic insights from literature reviews, or both) to provide a recommendation. · Demonstrate an understanding of the limitations of the project. Skills-related learning outcomes · Analytical skills and reliability procedures. · Engagement with multiple sources of data. · Self-organisation to meet internal as well as external deadlines. · Ability to write a report · Demonstrate resilience by finishing this significant independent business analysis project.

Module content

The module will add to and build upon students’ learning to allow them to produce a report. Students will need to: - Self-select the business analytics issue that they wish to focus on. - Communicate the issue to the module leader according to the timetable provided. - Collect secondary data about this business analytics issue from multiple data sources, including existing databases, if relevant, and use frameworks to analyse the issue and provide recommendations for action. - Use the data they collected and the analyses they ran to reach a conclusion and recommendation. - Demonstrate a reflexive understanding of their strengths and weaknesses based on experience of developing an individual research project over an extended period, as well as consider the contribution of the dissertation to scholarship, policy, and practice. While not allocated an individual supervisor, students will be supported by 10 (2 hours) workshops, 4 (2 hours) drop-in sessions, as well as by online materials

Indicative assessment

Task	% of module mark
Essay/coursework	90.0
Oral presentation/seminar/exam	10.0

Special assessment rules

None

Indicative reassessment

Task	% of module mark
Essay/coursework	90.0
Oral presentation/seminar/exam	10.0

Module feedback

Students will get formative feedback during the workshops and the drop-in sessions. The workshops will be organised in chapters as well so they can guide student’s progress. For the summative assignment, written feedback will be released to students after the final exam board. In cases of a marginal fail, where minor amendments are permitted, students will be given written guidance on the required amendments and deadlines for submission in accordance with university regulations on reassessment and resubmission.

Indicative reading

TBC