- Department: Electronic Engineering
- Credit value: 20 credits
- Credit level: M
- Academic year of delivery: 2024-25
- See module specification for other years: 2023-24
Enterprise is all about business innovation in a technology-driven world. Students will work in teams on a hypothetical business set-up using an online game-based platform to develop a new technology, service or product and advance it to the point of a genuinely workable business plan. This is done by analysing the competitive environment and the resources required, including finances, for the establishment of a business and developing a marketable product portfolio for the business.
Occurrence | Teaching period |
---|---|
A | Semester 2 2024-25 |
Subject content aims:
To allow students to explore and manage a hypothetical business set-up, develop a product portfolio in a technical market and advance it to the point of a genuinely workable business plan
To explore the commercialisation of products within the given business set-up and produce a full commercialisation business plan
To explore and analyse the competitive environment of the products
To explore and analyse the resources required, including finance, for the establishment of a business to exploit the new products within the business portfolio
To explore the Intellectual Property Rights issues associated with the new product or technology and make recommendations
Graduate skills aims:
To develop skills in critically evaluating and synthesising new information based on researched information and writing concise technical reports appropriate for the target audience
To develop advanced skills in designing, delivering and defending engaging presentations on advanced topics, appropriate for the target audience
Subject content learning outcomes
After successful completion of this module, students will be able to:
Graduate skills learning outcomes
After successful completion of this module, students will be able to:
Entrepreneurship theory
Case studies of successful Entrepreneurs
Exploiting new business opportunities
Business forms
People Management in an organization
Contract and Employment Law
Sales, marketing and legal issues for entrepreneurs
Product operation, logistics and quality control
Risk Management
Managing Business Finance
Developing Business Pitch and Plans
Market positioning for business
Project and Risk Management
Contract & Employment Law
Product operation, Logistics and Quality Control
Financial Management
Product Portfolio
Business Pitch and Reporting
Task | % of module mark |
---|---|
Essay/coursework | 70 |
Oral presentation/seminar/exam | 30 |
None
Students will work in groups and run a hypothetical business using an online simulation game. There are three components in the module assessment:
Students will do a group presentation that showcases their product portfolio
Students will write a detailed business plan.
Students will undertake a Multiple choice test on the subject areas.
Task | % of module mark |
---|---|
Essay/coursework | 70 |
Oral presentation/seminar/exam | 30 |
Formative Feedback
Regular workshops allow you to engage with the course material and receive verbal help and feedback on the business management within the given set up.
Weekly activities/homework on the business development platform will help you to gain feedback on your understanding of the key module material covered in the lectures.
Emails to the Module Coordinator with Questions / Comments will be answered as soon as possible.
Summative Feedback
You will receive a customised feedback sheet, showing the marks breakdown for each of the key areas being assessed in this module along with a personalised feedback and suggestions for improvement. The School of PET will endeavour to return all exam feedback within the timescale set out in the University's Policy on Assessment Feedback Turnaround Time. The School would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback. The School will endeavour to keep such delays to a minimum. Please note that any marks released are subject to ratification by the Board of Examiners and Senate. Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date.
Entrepreneurship – Hisrich, Peters and Shepherd (2010), McGraw Hill, 8th Edition