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Enterprise - ELE00148M

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  • Department: Electronic Engineering
  • Module co-ordinator: Dr. Bidyut Baruah
  • Credit value: 20 credits
  • Credit level: M
  • Academic year of delivery: 2024-25
    • See module specification for other years: 2023-24

Module summary

Enterprise is all about business innovation in a technology-driven world. Students will work in teams on a hypothetical business set-up using an online game-based platform to develop a new technology, service or product and advance it to the point of a genuinely workable business plan. This is done by analysing the competitive environment and the resources required, including finances, for the establishment of a business and developing a marketable product portfolio for the business.

Module will run

Occurrence Teaching period
A Semester 2 2024-25

Module aims

Subject content aims:

  • To allow students to explore and manage a hypothetical business set-up, develop a product portfolio in a technical market and advance it to the point of a genuinely workable business plan

  • To explore the commercialisation of products within the given business set-up and produce a full commercialisation business plan

  • To explore and analyse the competitive environment of the products

  • To explore and analyse the resources required, including finance, for the establishment of a business to exploit the new products within the business portfolio

  • To explore the Intellectual Property Rights issues associated with the new product or technology and make recommendations

Graduate skills aims:

  • To develop skills in critically evaluating and synthesising new information based on researched information and writing concise technical reports appropriate for the target audience

  • To develop advanced skills in designing, delivering and defending engaging presentations on advanced topics, appropriate for the target audience

Module learning outcomes

Subject content learning outcomes

After successful completion of this module, students will:

  • Discuss the issues of a product’s commercial exploitation

  • Be able to analyse a product's competitive environment including the setting of pricing structures

  • Be able to distinguish between different commercialisation options and make a specific recommendation

  • Be able to evaluate the marketing tools and make a specific recommendation

  • Be able to analyse the required resources and provide a full justification for them

  • Be able to propose an organisational form for a new venture based on an analysis of the opportunity

  • Be able to prepare a full and professional business plan

Graduate skills learning outcomes

After successful completion of this module, students will:

  • Be able to construct concise technical reports that critically evaluate and synthesise new information based on research, appropriate for the target audience

  • Be able to design, deliver and defend persuasive technical presentations based on selected reliable evidence to the target audiences

  • Have developed a capacity for analysis and synthesis, and for applying knowledge in practice

  • Be able to plan and manage the time for themselves and a group

  • Have the capacity to adapt to new situations

  • Have developed skills in problem solving, leadership, decision making and team working

  • Have developed the ability to communicate with non-experts in the field

  • Have an appreciation of initiative and entrepreneurial spirit

Module content

  • Entrepreneurship theory

  • Case studies of successful Entrepreneurs

  • Exploiting new business opportunities

  • Business forms

  • People Management in an organization

  • Contract and Employment Law

  • Sales, marketing and legal issues for entrepreneurs

  • Product operation, logistics and quality control

  • Risk Management

  • Managing Business Finance

  • Developing Business Pitch and Plans

  • Market positioning for business

  • Project and Risk Management

  • Contract & Employment Law

  • Product operation, Logistics and Quality Control

  • Financial Management

  • Product Portfolio

  • Business Pitch and Reporting

Assessment

Task Length % of module mark
Essay/coursework
Business Report (Individual)		 N/A 70
Oral presentation/seminar/exam
Presentation (Group)		 N/A 30

Special assessment rules

None

Additional assessment information

Students will work in groups and run a hypothetical business using an online simulation game. There are three components in the module assessment:

  • Students will do a group presentation that showcases their product portfolio

  • Students will write a detailed business plan.

  • Students will undertake a Multiple choice test on the subject areas.

Reassessment

Task Length % of module mark
Essay/coursework
Business Report (Individual)		 N/A 70
Oral presentation/seminar/exam
Presentation (Group)		 N/A 30

Module feedback

Formative Feedback

  • Regular workshops allow you to engage with the course material and receive verbal help and feedback on the business management within the given set up.

  • Weekly activities/homework on the business development platform will help you to gain feedback on your understanding of the key module material covered in the lectures.

  • Emails to the Module Coordinator with Questions / Comments will be answered as soon as possible.

Summative Feedback

You will receive a customised feedback sheet, showing the marks breakdown for each of the key areas being assessed in this module along with a personalised feedback and suggestions for improvement. The School of PET will endeavour to return all exam feedback within the timescale set out in the University's Policy on Assessment Feedback Turnaround Time. The School would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback. The School will endeavour to keep such delays to a minimum. Please note that any marks released are subject to ratification by the Board of Examiners and Senate. Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date.

Indicative reading

Entrepreneurship – Hisrich, Peters and Shepherd (2010), McGraw Hill, 8th Edition


The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.