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MSc Global Marketing

Study with leading academics and industry experts and gain insight into the latest thinking in global marketing

Year of entry: 2024 (September)


1 year full-time

Start date

September 2024 (semester dates)

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The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments. 

The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.

You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.

This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.


In recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.

Church Lane building, on the edge of Campus West, has been re-envisioned as a modern, light-filled building with bespoke teaching and learning spaces.


Guest speakers from large multinational companies, small businesses and public sector organisations lead regular discussions on issues linked to their own businesses or past experiences.

Course content

You'll study a range of core modules which introduce key concepts in global marketing and international business. You'll be introduced to emerging theories in digital and ethical marketing, plus a choice of option modules that allow you to specialise in brand management, advanced research methods, or long-term marketing planning for services.

You'll also focus your efforts on an 8,000-word (Applied) or 10,000-word (Academic) dissertation.


Core modules

Option modules

You will also study one option module. In previous years, options have covered topics such as:

Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.


You can choose to undertake either:

To complete the Marketing Dissertation (Academic), students will need to have studied Advanced Research Methods as their option module.

Dissertation (Academic)

The dissertation requires you to initiate, design, and implement a substantial research project linked to your degree. You'll have three to four months to complete an 8,000-word (Applied) or 10,000-word (Academic) dissertation based on your own original research idea. 

You can choose to focus your research on a topic that interests you. It could be a chance to explore a previous topic in greater depth, or investigate a marketing challenge in an industry close to your heart. Recent titles include:

  • Marketing to Male Millennials: Decision Making-Process and Influences in Purchasing Habits
  • Sustainability labels: the (lack of) influence of attitudes and personal values on use
  • The use of social media in health-related social marketing interventions for people age 55 or older

You'll work under the guidance of a personal supervisor with expertise in the subject you're studying. They'll help you develop your research project, including identifying theories and methods to investigate and analyse your topic.

Dissertation (Applied)

This individual study module gives you the opportunity to showcase the summation of your learning throughout the year in an 8,000-word project. You'll focus on the development of professional skills and attributes through a combination of academic and practitioner
input, combining the management frameworks and theories that you have learned in earlier modules with the analysis of secondary data learned in the Research Methods module.

You will learn from a Director of Marketing how to develop a professional marketing presentation and write a professional marketing report based on a case study set by an agency in collaboration with your module tutor.

You'll use these research skills to develop actionable managerial implications, carrying out practice based research into your area of study. This replicates an activity that you might be expected to undertake in business practice.

In the first section, you'll focus on developing an individual presentation. For the second part, you will be developing your own professional marketing report. At the end, the top student will gain an extra certificate from the agency for their outstanding achievement. This is an excellent opportunity to develop your professional skills and combine those with your academic knowledge. Finally you will get the chance to develop your self-awareness, which is vital for your development as a practitioner in the international business environment.

The York approach

Every course at York is built on a distinctive set of learning outcomes. These will give you a clear understanding of what you will be able to accomplish at the end of the course and help you explain what you can offer employers. Our academics identify the knowledge, skills, and experiences you'll need upon graduation and then design the course to get you there.

Students who complete this course will be able to:

  • Critically appraise interdisciplinary concepts, models and theories in terms of their implications for domestic and global marketing.
  • Formulate ethical solutions for marketing challenges involving aspects of culture, and social responsibility and sustainability.
  • Work effectively to complete marketing projects in a professional, responsible and culturally aware manner.
  • Critically analyse and integrate multiple data sources in an efficient manner to develop justified and sound solutions to complex domestic and global marketing problems.
  • Persuasively present market data, recommendations and marketing strategies, orally and in writing, using a range of digital and non-digital media.
  • Define, design, execute and present significant and extended pieces of independent research, deploying appropriate research methods, in fields related to global marketing.
One of the main reasons why I wanted to come to York specifically is because I had consistently heard really good things both about the town and the University... I got to grow a lot as a person and I made a lot of really lovely memories that I'll take with me and cherish.
Andrea, Msc Global Marketing

Fees and funding

Annual tuition fees for 2024/25

Study modeUK (home)International and EU
Full-time (1 year) £13,750£28,680

Students on a Student Visa are not currently permitted to study part-time at York.

Fees information

UK (home) or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status.

Find out more information about tuition fees and how to pay them.

Funding information

Discover your funding options to help with tuition fees and living costs.

We'll confirm more funding opportunities for students joining us in 2024/25 throughout the year.

If you've successfully completed an undergraduate degree at York you could be eligible for a 10% Masters fee discount.

Funding opportunities

We offer a number of subject-specific funding opportunities for home and overseas students.

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

Teaching and assessment

You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.

Teaching format

We use a wide range of teaching methods to suit different learning styles, including:

  • Lectures
  • Seminars
  • Practical workshops

We'll help you develop skills of research and investigation to support your independent learning.

Teaching location

You will be based in the School of Business & Society on Campus West. Most of your teaching will take place in the Church Lane Building, with additional contact hours elsewhere on Campus East and Campus West.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.

Assessment and feedback

Your modules are assessed with a mixture of exams, essays and presentations. You'll also complete formative assignments including presentations and literature reviews. You'll receive feedback on all the work you submit, helping you to understand your strengths and identify areas for improvement.

Your final assessment is an 8,000-word (Applied) or 10,000-word (Academic) dissertation, which makes up a third of your overall grade.

Careers and skills

The specialist skills and insight you'll develop are valued by businesses in virtually every field. This course will provide you with the knowledge and skills needed for management roles in private and public sector organisations around the world.

Our graduates go on to careers in all aspects of marketing and management. Each year, some continue their studies, joining the School of Business & Society doctoral programme.

Career opportunities

  • Brand specialist, Amazon
  • Brand activation, Coca-Cola
  • Talent management trainee, EPSON
  • Web content specialist, Gear4Music Ltd
  • Marketing intern, L'Oréal UK
  • PR and communications executive, Teenage Cancer Trust

See our graduates' careers in roles around the world

Transferable skills

  • Argument and persuasion
  • Data analysis
  • Project management
  • Presentation skills
  • Research techniques
  • Self-motivation
  • Teamwork
  • Time management
  • Writing skills

Entry requirements

Typical offer
Undergraduate degree 2:2 or equivalent in any subject. We may give preference to applicants with knowledge of marketing and/or business management.
International pre-masters programme Pre-masters from our International Pathway College
Other international qualifications Equivalent qualifications from your country

English language

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

Minimum requirement
IELTS (Academic and Indicator) 6.5, minimum 6.5 in Writing and 6.0 in all other components
Cambridge CEFR B2 First: 176, with a minimum of 176 in Writing and no less than 169 in all other components
Oxford ELLT 7, minimum of 7 in writing and no less than 6 in all other components
Duolingo 120, minimum 120 in production and 105 in all other components
LanguageCert SELT B2 with 33/50 in each component
LanguageCert Academic 70 with a minimum of 70 in Writing and no less than 65 in all other components
KITE 459-494, with 459-494 in writing and 426-458 in all other components
Skills for English B2: Merit overall, with Merit in writing and Pass with Merit in all other components
PTE Academic 61, minimum 61 in Writing and 55 in all other components
TOEFL 87, minimum 23 in Writing and 21 in all other components
Trinity ISE III Merit in all components

For more information see our postgraduate English language requirements.

If you haven't met our English language requirements

You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.

The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.

After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.


You can apply and send all your documentation online. You don’t need to complete your application all at once: you can start it, save it and finish it later.

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