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This broad sector is a popular career area for many as it welcomes graduates from many different degree disciplines. Understanding people and why they make the choices they do, then putting an effective strategy in place to influence those choices is at the heart of marketing.
A key decision will be whether you would prefer to work "in house" within a marketing department, or for an agency offering marketing services to a number of clients. Although the tasks may be similar, working relationships will be very different and will require different sets of skills.
Research the sector and keep up with current issues by reading:
There are many different jobs in this sector, but these skills are common requirements:
You don’t need a degree in marketing, advertising or PR to work in this sector, as many employers value your skills and experiences over what you’ve studied.
However, a relevant degree, including any that develops your creativity and communication skills, could help you demonstrate your skills and interest in the sector.
Competition for graduate schemes and graduate level jobs in this sector is high, so getting work experience while you study is essential. It doesn't just have to be an internship. Read more about different types of work experience. You could:
Jobs are advertised on:
Use your time at York to develop your skills and experience to help you get a job in this sector. You could:
Keep up to date with the sector and learn about the types of jobs available with these podcasts.
Find a full list of recent event recordings on the Presentations and talks page.
Sessions you might find interesting: