Cultural heritage management and archaeology have long incorporated a diversity of methodologies into their practice, but the qualitative approaches that underlie our work often go unspoken or otherwise stand poorly defined. Heritage agencies, museums and related institutions increasingly require rigorous qualitative data to inform strategic planning and guide short and long-term decision making. This module will consider common qualitative methodologies, their ethical dimensions, and their critical application to the cultural heritage record, including interviews, focus groups, surveys, observation and ethnography. We will look in detail at a local heritage project, working with qualitative methods to assess the project’s impact on its various audiences.
Upon completion of this module you should: