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MA Digital Media and Culture

Learn to understand, analyse and research how the increasing power of digital media and culture shapes and influences our world today.

Year of entry: 2024 (September)


1 year full-time,
2 years part-time

Start date

September 2024 (semester dates)

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Study key debates, theories, issues and contentions about how digital media intersect and influence contemporary life.

At York, you'll be housed in our interdisciplinary School of Arts and Creative Technologies, accessing specific media expertise across film, television, theatre, interactive media and music. You'll be able to gain specialist knowledge of digital culture in tandem with interdisciplinary learning across different media forms through optional modules.

We'll teach you through a mix of lectures, seminars, workshops, practicals, screenings and masterclasses. You'll study a wide range of key concepts, applications, operations, and visions of contemporary digital media and culture to give you the intellectual tools to analyse and answer questions about our digitally mediated world. Our focus is on developing skills of research, discussion, critique, analysis, and critical thinking for you to gain specialist insights into the effects, transformations and consequences of digital technologies.

You'll graduate equipped with the knowledge, understanding, analytical and research skills with which to consider, evaluate and investigate our digital present and future as a community, society, even as a species. You'll be well-equipped to embark on careers in media, creative, and technology sectors, research work, arts and culture, government and public administration, education, or further PhD study.

Distinguished visiting speakers

We have a wide range of industry connections and regularly host visiting speakers and masterclasses. We have previously worked with Simon Stephens, Alistair McDowell and Laura Wade.

Learn from experts in their fields

Our staff are active researchers in their fields, meaning you'll always study the most innovative material.

At York, I really benefit from studying the field of digital culture, especially in helping me explore today’s relationships between human beings and technology, and their futures. I enjoy York's passion for building our great community.
Siqi, PhD student

Course content

You'll combine discussion, critique, analysis, creative-making and critical thinking when understanding the role of media technologies and digital culture in today's world. Grapple with the meaning of culture itself and hone your ability to defend or argue against arguments by key thinkers.

You'll cover all dominant aspects of digital media and culture, from politics to the marketplace. You'll undertake an extended writing or creative project on a topic of your choosing, giving you the opportunity to demonstrate your research and analysis skills.

Your option modules enable you to explore the methodologies and subject matter of multiple disciplines.


Core modules

You'll study taught modules and undertake an extended independent writing or creative study project.

Option modules

You'll have the opportunity to study two option modules. Examples may include:

Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.


  • Independent Study Module

During the summer vacation, you'll work on your extended independent writing or creative study project. You'll submit either a 12,000 word dissertation or a media artefact with a 6,000 word reflective report.

The York approach

Every course at York is built on a distinctive set of learning outcomes. These will give you a clear understanding of what you will be able to accomplish at the end of the course and help you explain what you can offer employers. Our academics identify the knowledge, skills, and experiences you'll need upon graduation and then design the course to get you there.

Students who complete this course will be able to:

  • Explain the role, impact and significances of how media constitute, convene and contribute to contemporary digital culture to lead critical thinking about the changes in digital society
  • Apply a knowledgeable overview of emerging and established digital media technologies and environments to deepen critical thinking about digital society and practices
  • Analyse the wider effects, impact and implications of digital media in contemporary society for creative, academic and professional contexts
  • Carry out digital research methods and key skills in reviewing, analysing and synthesising information and data for research and reporting in professional contexts
  • Creatively apply various kinds and genres of digital media to lead and/or contribute to creative and cultural practices
  • Demonstrate how contemporary life, culture and politics shape digital media (and vice versa) for deeper analyses of digital change in practical situations across creative, government, business and cultural sectors
  • Synthesise, review, reflect, critique and present information both verbally and in written form to professional audiences, using an array of print, visual, aural and digital media

Fees and funding

Annual tuition fees for 2024/25

Study modeUK (home)International and EU
Full-time (1 year) £10,590£23,900
Part-time (2 years) £5,295£11,950

Students on a Student Visa are not currently permitted to study part-time at York.

For courses which are longer than one year, the tuition fees quoted are for the first year of study.

  • UK (home) fees may increase in subsequent years (up to a maximum of 2%).
  • International fees may increase in subsequent years in line with the prevailing Consumer Price Index (CPI) inflation rate (up to a maximum of 10%).

Fees information

UK (home) or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status.

Find out more information about tuition fees and how to pay them.

Funding information

Discover your funding options to help with tuition fees and living costs.

We'll confirm more funding opportunities for students joining us in 2024/25 throughout the year.

If you've successfully completed an undergraduate degree at York you could be eligible for a 10% Masters fee discount.

Funding opportunities

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

Teaching and assessment

You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.

Teaching format

The course involves a range of different teaching styles, including seminar discussion, analysis and synthesis, collaborative work and practical activities.

We incorporate masterclasses from industry professionals, enhancing your employability. You'll have the opportunity to attend talks, productions and festivals.

You'll be assigned a member of our teaching staff who will act as your personal supervisor. They are there to give advice on academic matters as well as other areas of University life. For your project or dissertation, you'll also be assigned a supervisor who may be a different member of staff.


We have excellent purpose-built facilities available to you, including:

  • 200-seat theatre and Black Box: well-equipped theatre, with superb lighting and sound facilities
  • Purpose-built computer labs with access to a wide range of interactive media, TV and theatre equipment for specialist projects.

You'll also be able to access the Borthwick Institute for Archives and the University Library and Archives, as well as other local resources. 

Browse the rest of our facilities.

Teaching location

You will be based in the School of Arts and Creative Technologies on Campus East. You'll be part of a large postgraduate community with our Humanities Research Centre.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.

Assessment and feedback

You'll be assessed throughout your course.

Types of assessment vary depending on the module and may include the following:

  • Essays and reflective reports
  • Presentations
  • Individual research projects

Careers and skills

This course will help to develop your employability by equipping you with the knowledge of key theories and research methods relevant for analysing and understanding today's digital environment. Your independent study project will enable you to prepare, scope, research, implement, write, evaluate and critically produce a substantive piece of work in an intellectually rich and fast-changing area.

Career opportunities

  • Academia
  • Advertising, marketing, and public relations
  • Arts administration
  • Digital communications manager
  • Digital content producer
  • Digital marketing
  • Engagement manager
  • Film, radio, social media, television and theatre
  • Journalism and broadcasting
  • Publishing
  • Research, marketing and communications executive
  • Social media manager
  • Teaching
  • Technology, media and creative executive

Transferable skills

  • Critical analysis, thinking and evaluation
  • Digital research and methodologies
  • Project design, planning and management
  • Investigative research
  • Collaborative working
  • Intellectual independence and independent working
  • Communication skills
  • Time management and people skills

Entry requirements

Typical offer
Undergraduate degree 2:1 or equivalent in a related discipline. For those returning to study, evidence of appropriate experience will be required. We will also consider your application if you have a 2:2 and significant relevant professional experience
Other international qualifications Equivalent qualifications from your country

English language

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

Minimum requirement
IELTS (Academic and Indicator) 6.5, minimum 6.0 in each component
Cambridge CEFR B2 First: 176, with 169 in each component
Oxford ELLT 7, minimum of 6 in each component
Duolingo 120, minimum 105 in all other components
LanguageCert SELT B2 with 33/50 in each component
LanguageCert Academic 70 with a minimum of 65 in each component
KITE 459-494, with 426-458 in all other components
Skills for English B2: Merit overall, with Pass with Merit in each component
PTE Academic 61, minimum 55 in each component
TOEFL 87, minimum of 21 in each component
Trinity ISE III Merit in all requirements

For more information see our postgraduate English language requirements.

If you haven't met our English language requirements

You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.

The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.

After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.


You can apply and send all your documentation online. You don’t need to complete your application all at once: you can start it, save it and finish it later.

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Dr Richard Carter

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School of Arts and Creative Technologies

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