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MSc Social Media and Interactive Technologies

Designing at the forefront of communication technology

Year of entry: 2024 (September)


1 year full-time

Start date

September 2024 (semester dates)

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The rapid expansion of digital networks have changed user expectations, creating demand for graduates who understand social and participatory design principles.

This course provides an innovative mix of sociological and technical skills. You will gain an understanding of the social, political and economic factors that affect the use of interactive technologies. You'll examine how technology is perceived and employed by the user. You'll learn to apply your knowledge to the practical problems of designing interactive pages, devices and systems.

Research performance

Computer Science at York is in the top 10 in the UK for our departmental research, according to the Times Higher Education's ranking of the latest REF results (2021).

The course offered me a unique opportunity to deepen my skills as a social scientist while studying across two of the best research departments in the UK.
MSc Social Media and Interactive Technologies

Course content

Modules explore topics in human-computer interaction, user-centred design, social and cultural theory and human psychology. 

You'll learn from experts in the Department of Sociology and the Department of Computer Science, looking at interactive technologies through the key roles they play in society.

Study abroad

This course is not associated with a specific Study Abroad programme, but York offers a number of options through international partnering programmes.

Study Abroad with York


Core Modules

You will take core modules which may include:

Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.


You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic. You will analyse the data and produce a 10,000-word dissertation based on your research project.

Examples of previous projects include:

  • Accessibility of iPhone/iPad apps
  • Democracy and participation in York
  • The use of social networking sites by the older generation
  • Social robotics and companionship
  • Living with the h-index?
  • Investigating immersion in games with inattentional blindness
  • Immersion and cognitive effort when playing videogames
  • Immersion in audio-only games

The York approach

Every course at York is built on a distinctive set of learning outcomes. These will give you a clear understanding of what you will be able to accomplish at the end of the course and help you explain what you can offer employers. Our academics identify the knowledge, skills, and experiences you'll need upon graduation and then design the course to get you there.

Students who complete this course will be able to:

  • Combine appropriate theoretical and empirical methods from both sociology and computer science to respond to questions at the frontier of international and cross cultural social media knowledge to develop insights into both technical and social transformations.
  • Deploy a comprehensive appreciation of contemporary research in understanding and responding to the complex relationships between social media and socio-cultural change. 
  • Utilise research in the areas of Human Computer Interaction and design practices, and to use this to design new technologies in a research, third sector or commercial career. 
  • Critically assess dynamic and specific contexts/tasks in the design, implementation and management of social media and interactive technologies by combining knowledge of social science theory, methodology and technology design techniques. 
  • Identify and explore emerging research and commercial ideas and assess their value for improving social media and interactive technology from a social and user-centred perspective. 
  • Develop prototypes that would be suitable to evaluate user-centred designs for interactive system in a user-centred way and appropriate to the stage of the design process. 
  • Lead and collaborate within groups to realise effective teamwork, a thriving workplace, and successful project management.
  • Analyse empirically gathered data and communicate findings from those data to non-technical, professional or academic partners.

Fees and funding

Annual tuition fees for 2024/25

Study modeUK (home)International and EU
Full-time (1 year) £10,590£23,900

Students on a Student Visa are not currently permitted to study part-time at York.

Fees information

UK (home) or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status.

Find out more information about tuition fees and how to pay them.

Funding information

Discover your funding options to help with tuition fees and living costs.

We'll confirm more funding opportunities for students joining us in 2024/25 throughout the year.

If you've successfully completed an undergraduate degree at York you could be eligible for a 10% Masters fee discount.

Funding opportunities

Department scholarship information

Living costs

You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.

Teaching and assessment

You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.

Teaching format

You'll be taught through lectures, seminars, practical exercises and workshops. You’ll spend most of your time reading assigned texts and researching supporting materials on your own, discussing the readings and lectures in a group, and presenting work when requested. You'll also attend seminars from visiting scholars in sociology and computer science.

A member of the teaching staff will act as your supervisor throughout the degree to help guide your studies and monitor your progress.

Teaching location

You will be based in the Department of Sociology on Campus East. Most of your contact hours will be on Campus East.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.

Assessment and feedback

Types of assessments used throughout this course include: 

  • Assessment essays of between 3,000 and 5,500 words
  • Group presentation project
  • Outline research proposal
  • Examinations
  • Dissertation (10,000 words).

Careers and skills

You'll develop the skills and knowledge needed to play a leading role in the design and evaluation of interactive technologies in industry, commerce, academia and public service. This social media degree also provides an ideal basis to progress to further study at PhD level.

Career opportunities

  • Social media consultant
  • Software and hardware developer
  • Web designer
  • Information analyst
  • Social media marketer
  • Public relations officer

Transferable skills

  • User-centred design experience
  • Website development and design
  • Data analysis
  • Design and completion of original research
  • Ability to think critically about social issues and design

Entry requirements

Typical offer
Undergraduate degree 2:1 or equivalent qualifications or experience in Social sciences with experience of social aspects of computing; Business and Management Studies; or Computer Science with experience of social aspects of computing.
Other international qualifications Equivalent qualifications from your country

English language

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

Minimum requirement
IELTS (Academic and Indicator) 6.5, minimum 6.0 in each component
Cambridge CEFR B2 First: 176, with 169 in each component
Oxford ELLT 7, minimum of 6 in each component
Duolingo 120, minimum 105 in all other components
LanguageCert SELT B2 with 33/50 in each component
LanguageCert Academic 70 with a minimum of 65 in each component
KITE 459-494, with 426-458 in all other components
Skills for English B2: Merit overall, with Pass with Merit in each component
PTE Academic 61, minimum 55 in each component
TOEFL 87, minimum of 21 in each component
Trinity ISE III Merit in all requirements

For more information see our postgraduate English language requirements.

If you haven't met our English language requirements

You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.

The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.

After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.


You can apply and send all your documentation online. You don’t need to complete your application all at once: you can start it, save it and finish it later.

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