Social Media for Researchers: Objectives and Audience
Workshop
Event date
Wednesday 14 October 2026, 2pm to 4pm
Location
In-person only
Audience
Open to staff, students (postgraduate researchers only)
Admission
Free admission, booking required
Event details
This session is for researchers and research-enabling staff who want to move beyond ad hoc posting and develop a cohesive digital strategy.
We will explore how to align social media activities with your broader research objectives and personal career goals, and how to understand your audience and where they are digitally.
This workshop will provide researchers with practical strategies for considering specific professional groups and public communities relevant to their work.
Participants will also work through practical long-term management strategies to ensure their online presence is sustainable and effectively balanced with their primary research workload.
Learning Objectives
- Define clear objectives and goals for your professional social media presence
- Identify specific audience groups and professional communities relevant to your field of research.
- Build a strategic framework for making future platform choices as the digital environment changes