Publicising your research
Promoting your research to a general audience is a vital component of any research communications strategy. Using the media and other platforms, such as the University website, social media, and public engagement channels can raise your profile and provide access to funding bodies and other collaborators.
Marketing, Media Relations and Events teams should be the first point of contact for discussions around publicising your work. They can provide access to a wide range of channels including:
- Online, print and broadcast media – including national and international press and trade publications
- The Conversation - an independent, not-for-profit media outlet that uses content sourced from the academic and research community
- University research site – the main public platform for the University’s research portfolio
- Public engagement channels – the Events Office manages five key channels for public engagement including Public Lectures, York Festival of Ideas and Research in Focus. Further information can be found at www.york.ac.uk/about/departments/support-and-admin/events/
- University social media channels – Including Facebook, Instagram and Twitter. The University has an active audience of over 50,000 Twitter followers.
Draft press releases and promote to broadcast and print media
Case study articles on the University research site
The University research site showcases examples of research projects in feature-style articles written in an accessible style for general audiences.
Writing for The Conversation website
Academics and PhDs from York have written 300 articles for the site, attracting over 3.3 million reads. Content posted on The Conversation is often picked up by national and international media who use the site as a source of informed comment and debate.
Expert advice on preparation for media interviews
Guidance and preparation for individuals ahead of scheduled interviews.
Expert advice on preparing content for webpages
Expert advice on public engagement
The Events Office develops and enhances the University’s reputation through the conception, planning, development and delivery of a professional events management strategy and public engagement programme.
As well as maintaining and developing regional, national and international partnerships with a range of organisations and influencers, the Events team delivers an events programme, including both corporate events and public engagement activities, and provides events management advice to staff in departments.
Head of Events and Deputy Director, York Festival of Ideas
Keeping your staff profile up-to-date
Having an accurate and up-to-date staff profile on the University website can help with discoverability of you and your research.
There are three main ways of making an update to your staff profile:
- Request an update via Marketing
The central Marketing team can update staff profiles for any member of staff around the organisation - there's a simple web form to request an update:
Request an update
- Requesting an update via local departmental arrangements for web updates
Some departments have local staffing support for making web updates. If that's the case in your department they will be able to implement any changes for you.
- Updating your own profile directly using the web content management system (CMS)
If you would like to make updates to your profile directly, any member of staff can request access to the web CMS and to edit their relevant page(s). If you've not used the system before then there is self-guided training to follow which covers how the system works, plus specific guidance about updating a staff profile in the CMS documentation.