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Experience Evaluation - TFT00065H

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  • Department: Theatre, Film, Television and Interactive Media
  • Module co-ordinator: Mr. Sanjit Samaddar
  • Credit value: 20 credits
  • Credit level: H
  • Academic year of delivery: 2022-23

Module summary

This module focuses on using scientific approaches to understand people’s experiences with interactive media systems through the collection and analysis of data. Students learn how to formulate a research question; how to design a valid study and collect useful, appropriate, data; how to analyse the data using statistics; and how to draw appropriate conclusions based on the study that was performed. Lectures will be used to introduce topics and during workshops students get experience in applying those topics to real life research work. The module will teach students how to think like a scientist, and how to collect data that can be used as evidence to support their initial hypotheses.

Module will run

Occurrence Teaching period
A Autumn Term 2022-23

Module aims

Module Aims:

  • To extend knowledge of user experience research skills with a particular focus on quantitative methods

  • To develop experimental design skills in evaluating and comparing user experiences with interactive media systems

  • To develop statistical data collection and statistical analysis skills

  • To develop an appreciation and understanding of the ethical processes involved in performing experiments with human participants

Module learning outcomes

Subject content

  • Design and perform a valid quantitative (emphasis) or qualitative experiment to compare different interactive media applications

  • Form a research question grounded in interactive media research and operationalize into a testable hypothesis

  • Critique the validity of published quantitative (emphasis) or qualitative research papers in the area of interactive media

  • Communicate the motivation, design, analysis and outcomes of an experiment in the style of a short research paper

  • Gain an understanding of the ethical considerations which need to be addressed prior to undertaking any experiment

Academic and graduate skills

  • Organisation and communication through scheduling and recruiting human participants for an experiment

  • Writing skills in describing the motivation, design, implementation, analysis and conclusions for an experiment

  • Problem-solving skills including the choice of appropriate empirical research method for analysis of a research question.


Task Length % of module mark
Quantitative experiment, viva and 2500 word report
N/A 100

Special assessment rules



Task Length % of module mark
4000 word critique
N/A 100

Module feedback

Students will receive individual oral feedback for the weekly practical lab sessions, during the lab sessions.

Students will receive written feedback on coursework assignments using a proforma identifying key requirements and marks awarded for sections of the assignment. This will be available within 20 working days of submission.

Indicative reading

Indicative books:

Harris, P., 2008. Designing and Reporting Experiments in Psychology. Open University Press.

Howell, D., 2007. Fundamental Statistics for the Behavioural Sciences. Wadsworth Publishing.

Preece, J., Rogers, Y. and Sharp, H., 2015. Interaction Design. Wiley.

The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.