Experience Evaluation - TFT00065H
Module summary
This module focuses on using scientific approaches to understand people’s experiences with interactive media systems through the collection and analysis of data. Students learn how to formulate a research question; how to design a valid study and collect useful, appropriate, data; how to analyse the data using statistics; and how to draw appropriate conclusions based on the study that was performed. Lectures will be used to introduce topics and during workshops students get experience in applying those topics to real life research work. The module will teach students how to think like a scientist, and how to collect data that can be used as evidence to support their initial hypotheses.
Module will run
Occurrence | Teaching period |
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A | Autumn Term 2022-23 |
Module aims
Module Aims:
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To extend knowledge of user experience research skills with a particular focus on quantitative methods
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To develop experimental design skills in evaluating and comparing user experiences with interactive media systems
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To develop statistical data collection and statistical analysis skills
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To develop an appreciation and understanding of the ethical processes involved in performing experiments with human participants
Module learning outcomes
Subject content
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Design and perform a valid quantitative (emphasis) or qualitative experiment to compare different interactive media applications
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Form a research question grounded in interactive media research and operationalize into a testable hypothesis
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Critique the validity of published quantitative (emphasis) or qualitative research papers in the area of interactive media
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Communicate the motivation, design, analysis and outcomes of an experiment in the style of a short research paper
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Gain an understanding of the ethical considerations which need to be addressed prior to undertaking any experiment
Academic and graduate skills
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Organisation and communication through scheduling and recruiting human participants for an experiment
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Writing skills in describing the motivation, design, implementation, analysis and conclusions for an experiment
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Problem-solving skills including the choice of appropriate empirical research method for analysis of a research question.
Indicative assessment
Task | % of module mark |
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Essay/coursework | 100 |
Special assessment rules
None
Indicative reassessment
Task | % of module mark |
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Essay/coursework | 100 |
Module feedback
Students will receive individual oral feedback for the weekly practical lab sessions, during the lab sessions.
Students will receive written feedback on coursework assignments using a proforma identifying key requirements and marks awarded for sections of the assignment. This will be available within 20 working days of submission.
Indicative reading
Indicative books:
Harris, P., 2008. Designing and Reporting Experiments in Psychology. Open University Press.
Howell, D., 2007. Fundamental Statistics for the Behavioural Sciences. Wadsworth Publishing.
Preece, J., Rogers, Y. and Sharp, H., 2015. Interaction Design. Wiley.