Pre-requisite modules
Co-requisite modules
- None
Prohibited combinations
- None
Teaching cycle for this module: Online, distance learning, delivered on carousel approximately once twice per annum
Occurrence | Teaching period |
---|---|
A | Online Teaching Window 3 2022-23 |
This module aims to introduce a range of possible approaches to applied business research, understanding that both qualitative and quantitative approaches are needed in order to be able to critically evaluate management practice. It is also relevant to you as students on the online Masters programme with the requirement to fulfil an independent research project, as the module will introduce you to the process and outcomes of good quality academic research.
To enable students to critically explore and be able to:
Task | Length | % of module mark |
---|---|---|
Essay/coursework Open assignment |
N/A | 100 |
None
Task | Length | % of module mark |
---|---|---|
Essay/coursework Open assignment |
N/A | 100 |
Feedback will be provided in accordance with the York Online Programme Handbook.
Bryman, A., Bell, E. and Harley, B. (2018) Business Research Methods. Fifth edition. Oxford: Oxford University Press.
Cameron, S. and Price, D., 2009. Business research methods: a practical approach. Kogan Page Publishers.
Cresswell, J.W. & Cresswell, J.D. (2018) Research Design: qualitative, quantitative and mixed methods approaches. 5th Edition. Sage Publishing.
Saunders, M.L. and Lewis, P., 2009. P. and Thornhill, A.(2009). Research methods for business students, 4.