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Creative Business Leadership (BCI) - TFT00025I

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  • Department: Theatre, Film, Television and Interactive Media
  • Module co-ordinator: Dr. Carolyn Hunter
  • Credit value: 20 credits
  • Credit level: I
  • Academic year of delivery: 2022-23
    • See module specification for other years: 2021-22

Module summary

This is a module about managing and leading people and about creating effective and productive creative teams: the human driving force behind the creative industries. And it goes to the heart of creative entrepreneurship: it will explore how students can inspire people by involving them in the realisation of their ideas, or by bringing leadership and organisational skills to collective creative endeavours.

Module will run

Occurrence Teaching cycle
A Autumn Term 2022-23

Module aims

This module aims to:

Equip you with the skills to lead and manage creative teams and to understand creative individuals

Acquaint you with different management structures, and management techniques, and the contexts in which they might be used.

Engage you in the critical analysis of workplace situations, and workflow procedures

Equip you with with a series of critical and practical tools for the solving of management, or team-leadership, problems.

Acquaint you with the specific leadership and management demands of the creative industries, and how those demands might vary from sector to sector.

Module learning outcomes

At the end of this module students will:

Be able to promote productive working practices in creative industrial areas through the application of developed leadership and management skills

Be able to critically analyse workplace situations or team-working problems and apply solutions based on a knowledge of key management and leadership techniques.

Be able to promote or encourage effective team-working through developed interpersonal and communication skills.

Be able to negotiate the particular leadership issues that emerge from working in the creative industries, and to distinguish between the challenges in different sectors, screen, stage, digital media and so on.

Module content

This module will combine traditional modes of learning - lecture, seminar, etc, - with problem-based learning in scenario-based workshops. In many cases the scenarios will be drawn from industrial case studies.


Task Length % of module mark
Portfolio: Case study analysis and action plan
N/A 70
Oral presentation/seminar/exam
Live scenario exercise
N/A 30

Special assessment rules


Additional assessment information

Formative work is embedded in seminar feedback, in the practical feedback and which dominate the final seminars of autumn term as student prepare for their summative assessment.


Task Length % of module mark
Portfolio: Case study analysis and action plan
N/A 70
Oral presentation/seminar/exam
Live scenario exercise
N/A 30

Module feedback

Feedback will be delivered in four weeks in keeping with University regulations. Verbal feedback on the presentation will be delivered as soon as possible to assist students with their second assessment, the case-study portfolio.

Indicative reading

Chris Bilton, Management and Creativity (London: Wiley-Blackwell, 2006)

Barbara Rownley, Managing Creativity: Exploring the Paradox (Cambridge: Cambridge University Press, 2011)

Constance Devereaux, The Arts Management Handbook (London: Routledge, 2011)

David Stephenson, Managing Organisational Success in the Arts (London: Routledge, 2018)

Keith Sawyer, Group Genius: The Creative Power of Collaboration (London: Basic Books, 2008)

The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.