International Business Strategy - MAN00018M

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  • Department: The York Management School
  • Credit value: 20 credits
  • Credit level: M
  • Academic year of delivery: 2022-23

Module will run

Occurrence Teaching period
A Autumn Term 2022-23

Module aims

This module is designed to develop a comprehensive understanding of the major issues and problems associated with the formulation and implementation of international business strategies. This includes the key theories in international business and frameworks on foreign market entry strategies, global business strategies, organisational structures, and issues connected global sourcing. This theoretical understanding will then be illustrated and examined by reference to the way particular firms in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to understanding and discussing strategies for operating in extraordinarily risky environments.

Module learning outcomes

By the end of this module, students should be able to:

  • Demonstrate a critical understanding of various theories of MNE;
  • Identify and understand the strategic approaches to international expansion and management;
  • Develop a sound understanding of the constituents of the international business environment and the way these affect strategy and expectations;
  • Evaluate and apply learned concepts and theories.

Module content

Subject content

  • Why are MNEs important in international business
  • The evolution of international business
  • International market entry strategies
  • Multinational Strategies and the Global value chain
  • Organising international business activities
  • International Diversification Strategies
  • Corporate Strategy and National Competitiveness
  • Strategic risk management strategies in foreign markets
  • Responsibility in Global Business

- Handouts of the lecture slides will be available
- A detailed reading list giving a comprehensive coverage of the content of the module will be distributed at the first session.
- Case study material

Indicative assessment

Task % of module mark
Essay/coursework 100

Special assessment rules

None

Indicative reassessment

Task % of module mark
Essay/coursework 100

Module feedback

The timescale for the return of feedback will accord with UYMS policy.

Indicative reading

Collison, S., Rajneesh Narula, and Alan Rugman. 2020. International Business. London: Pearson