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Strategic Management for EM - ELE00117M

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  • Department: Electronic Engineering
  • Module co-ordinator: Dr. Noel Jackson
  • Credit value: 10 credits
  • Credit level: M
  • Academic year of delivery: 2022-23

Module summary

A considered view of the legal form of an organisation, how it reflects and generates its corporate values through mission and vision statements and how that generates specific strategic directions, policies and practices. Strategy analysis tools and their uses will be explained and developed through case studies and application to real scenarios. This module gives many of the tools to be used in later modules and assessments.

Module will run

Occurrence Teaching cycle
A Autumn Term 2022-23

Module aims


Subject content aims:

  • Compare and discriminate between different legal forms for organisations.

  • Understand and explain the meaning behind a company's mission statement and how it reflects corporate values.

  • Explain the meaning of common strategic management terminology.

  • Strategically analyse an organisation’s or business unit’s position.

  • Compare strategic opportunities and recommend a way forward.

  • Plan an organisation’s structure and systems to achieve an agreed strategy.

  • Understand how the human resource management processes within an organisation supports its mission statement and corporate values.

Graduate skills aims:

  • Demonstration of capacity for analysis and synthesis throughout the module as the student uses in-class discussion and feedback of case studies representing differing strategic approaches appropriate to different business forms.

  • Planning and Time management – demonstrated through meeting deliverable deadlines

  • Report writing – tthrough the final case study and report

  • Research skills –through formative case study analysis and the summative assignment topic

  • Creativity – being able to propose and articulate a new strategic approach

Module learning outcomes


Subject content learning outcomes

After successful completion of this module, students will:

  • be able to plan an organisations strategic and operational systems for effective operation.

Graduate skills learning outcomes

After successful completion of this module, students will:

  • be able to show improved analysis and synthesis skills

  • plan and manage their time and work more effectively

  • be able to write more focussed reports

  • be able to independently carry out research

  • be more creative in generating and evaluating ideas for business strategy improvement.


Task Length % of module mark
N/A 100

Special assessment rules



Task Length % of module mark
N/A 100

Module feedback

'Feedback’ at a university level can be understood as any part of the learning process which is designed to guide your progress through your degree programme. We aim to help you reflect on your own learning and help you feel more clear about your progress through clarifying what is expected of you in both formative and summative assessments. A comprehensive guide to feedback and to forms of feedback is available in the Guide to Assessment Standards, Marking and Feedback. This can be found at The Department of Electronic Engineering aims to provide some form of feedback on all formative and summative assessments that are carried out during the degree programme. In general, feedback on any written work/assignments undertaken will be sufficient so as to indicate the nature of the changes needed in order to improve the work. Students are provided with their examination results within 20 working days of the end of any given examination period. The Department will also endeavour to return all coursework feedback within 20 working days of the submission deadline. The Department would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback. The Department will endeavour to keep such delays to a minimum. Please note that any marks released are subject to ratification by the Board of Examiners and Senate. Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date.

Indicative reading

Schwab, K. (2016) The Fourth Industrial Revolution, Geneva: World Economic Forum.
Johnson, G., Scholes, K. & Whittington, R. (2011) Exploring Corporate Strategy, Text and Cases, 9th Ed, New Jersey: Prentice Hall.
Thompson J.L. (2001) Understanding Corporate Strategy. London: Thomson Learning.
Chan Kim, W. and Mauborgne, R. (2015) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Boston: Harvard Business School Publishing Corporation.

The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.