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Enterprise - ELE00008M

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  • Department: Electronic Engineering
  • Module co-ordinator: Dr. Bidyut Baruah
  • Credit value: 10 credits
  • Credit level: M
  • Academic year of delivery: 2022-23
    • See module specification for other years: 2021-22

Module summary

Enterprise is all about business innovation in a technology-driven world. You will work in a team to explore a new technology, service or product and advance it to the point of a genuinely workable business plan. This is done by analysing the competitive environment and the resources required, including finance, for the establishment of a business to exploit the new product, service or technology.

Module will run

Occurrence Teaching period
A Spring Term 2022-23

Module aims

Subject content aims:

  • To allow students to explore a real new/novel technology or product and advance it to the point of a genuinely workable business plan
  • To explore the commercialisation of a new product or technology and produce a full commercialisation business plan for it
  • To explore and analyse the competitive environment of the product or technology
  • To explore and analyse the resources required, including finance, for the establishment of a business to exploit the new product or technology
  • To explore the Intellectual Property Rights issues associated with the new product or technology and make recommendations

Graduate skills aims:

  • To develop skills in critically evaluating and synthesising new information based on researched information and writing concise technical reports appropriate for the target audience
  • To develop advanced skills in designing, delivering and defending engaging presentations on advanced topics, appropriate for the target audience

Module learning outcomes

Subject content learning outcomes

After successful completion of this module, students will:

  • Understand the issues of a product’s commercial exploitation
  • Be able to analyse a product's competitive environment including the setting of pricing structures
  • Be able to distinguish between different commercialisation options and make a specific recommendation
  • Be able to evaluate the marketing options and make a specific recommendation
  • Be able to analyse the required resources and provide a full justification for them
  • Be able to propose an organisational form for a new venture based on an analysis of the opportunity
  • Be able to prepare a full and professional business plan

Graduate skills learning outcomes

After successful completion of this module, students will:

  • Be able to construct concise technical reports that critically evaluate and synthesise new information based on research, appropriate for the target audience
  • Be able to design, deliver and defend persuasive technical presentations based on selected reliable evidence to the target audiences
  • Have developed a capacity for analysis and synthesis, and for applying knowledge in practice
  • Be able to plan and manage the time for themselves and a group
  • Have the capacity to adapt to new situations
  • Have developed skills in problem solving, decision making, teamworking
  • Have developed the ability to communicate with non-experts in the field
  • Have an appreciation of initiative and entrepreneurial spirit

Assessment

Task Length % of module mark
Essay/coursework
Individual Report & Peer Assessment		 N/A 25
Groupwork
Report (Business Plan)		 N/A 50
Oral presentation/seminar/exam
Presentation (Business Plan)		 N/A 25

Special assessment rules

None

Reassessment

Task Length % of module mark
Essay/coursework
Individual Report & Peer Assessment		 N/A 25
Groupwork
Report (Business Plan)		 N/A 50
Oral presentation/seminar/exam
Presentation (Business Plan)		 N/A 25

Module feedback


'Feedback’ at a university level can be understood as any part of the learning process which is designed to guide your progress through your degree programme. We aim to help you reflect on your own learning and help you feel more clear about your progress through clarifying what is expected of you in both formative and summative assessments.

A comprehensive guide to feedback and to forms of feedback is available in the Guide to Assessment Standards, Marking and Feedback. This can be found at https://www.york.ac.uk/students/studying/assessment-and-examination/guide-to-assessment/

The Department of Electronic Engineering aims to provide some form of feedback on all formative and summative assessments that are carried out during the degree programme. In general, feedback on any written work/assignments undertaken will be sufficient so as to indicate the nature of the changes needed in order to improve the work. Students are provided with their examination results within 20 working days of the end of any given examination period. The Department will also endeavour to return all coursework feedback within 20 working days of the submission deadline. The Department would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback. The Department will endeavour to keep such delays to a minimum. Please note that any marks released are subject to ratification by the Board of Examiners and Senate. Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date.

Indicative reading

  • Burns, P. (2001) Entrepreneurship and Small Business, Palgrave-Macmillan, Basingstoke
  • Hisrich, R., Peters, M. and Shepherd, D. (2010). Entrepreneurship. 8th edn.. McGraw Hill. Singapore


The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.