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Management & Marketing of Technology - ELE00008H

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  • Department: Electronic Engineering
  • Module co-ordinator: Dr. Bidyut Baruah
  • Credit value: 10 credits
  • Credit level: H
  • Academic year of delivery: 2022-23
    • See module specification for other years: 2021-22

Module summary

An evidence-based review of technology management giving examples across the engineering industry from the origins of technology management through developmental aspects and explaining the use of mapping tools and other techniques to analyse and implement change in organisations as required. For marketing aspects there is a thorough review of the role and definition of marketing allowing students to understand the methods used by companies to create a presence in the market place (branding) and be successful in maintaining a high-level market position. The module will develop an understanding of marketing and management tools, techniques, processes and help explain how these all fit together in modern business.

Module will run

Occurrence Teaching period
A Autumn Term 2022-23

Module aims

Subject content aims:

  • To explore technological innovation
  • To explore the foundations of change management including the nature of change in organizations, hard and soft changes, soft management change systems, sources of resistance and managing transitions
  • To explore the marketing of technology culminating in the preparation of a full marketing plan

Graduate skills aims:

  • To develop skills in gathering and critically analysing information from reliable sources and constructing technical reports for a specified audience
  • To develop skills in comprehension, application and evaluation

Module learning outcomes

Subject content learning outcomes

After successful completion of this module, students will:

  • Understand the place of technology management in the modern world (L2)
  • Be able to analyse and critique a past technological innovation (L5)
  • Understand the change implications of a technological innovation on an organisation (L3)
  • Be able to produce a marketing plan for a new technology based product or service (L3)

[The L number in brackets after the learning outcome is its cognitive level according to Bloom’s taxonomy]

Graduate skills learning outcomes

After successful completion of this module, students will:

  • Be able to construct technical reports that show critical analysis of information gathered from reliable sources, to a specified audience


Task Length % of module mark
Management & Marketing of Technology - Report
N/A 100

Special assessment rules



Task Length % of module mark
Management & Marketing of Technology - Report
N/A 100

Module feedback

'Feedback’ at a university level can be understood as any part of the learning process which is designed to guide your progress through your degree programme. We aim to help you reflect on your own learning and help you feel more clear about your progress through clarifying what is expected of you in both formative and summative assessments.

A comprehensive guide to feedback and to forms of feedback is available in the Guide to Assessment Standards, Marking and Feedback. This can be found at

The Department of Electronic Engineering aims to provide some form of feedback on all formative and summative assessments that are carried out during the degree programme. In general, feedback on any written work/assignments undertaken will be sufficient so as to indicate the nature of the changes needed in order to improve the work. Students are provided with their examination results within 20 working days of the end of any given examination period. The Department will also endeavour to return all coursework feedback within 20 working days of the submission deadline. The Department would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback. The Department will endeavour to keep such delays to a minimum. Please note that any marks released are subject to ratification by the Board of Examiners and Senate. Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date.

Indicative reading

Managing transitions, making the most of change, William Bridges

The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.