Masterclass presentation: Circular Malton - Engaging people and driving change
Event details
This talk was recorded. You can watch the video below.
Sue Jefferson will present how to change attitudes and behaviours, portraying Circular Malton as an example of a town adopting circular economy principles. She will share what has worked, what were the barriers faced and what is the plan ahead. Sue will convey how to initiate broad community engagement in environmental change and how to unlock business managers’ mindsets to make environmental change a priority for their competitive advantage.
This masterclass series on Circular Economy is a collaboration between the University of York Management School and the Local Enterprise Partnership.
Sue Jefferson, Possibilities Realised Ltd
Sue Jefferson is Deputy Chair of York and North Yorkshire’s Local Enterprise Partnership Business Board and Chair of their Circular Economy and Low Carbon steering group. She has over 30 years in UK Director and Global Leadership roles with companies, such as McCain Foods. Her company Possibilities Realised, leverages change management, Diversity of Thinking and develops Women Leaders to enable organisations to outperform. She is the author of “Boardroom Ready Women – how to deliver business results and still sparkle”.
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