Social media and other emerging communication technologies are becoming a key aspect of social research practice.
The data they generate contain insights into how entire populations communicate, behave and interact with each other.
Our MSc Social Media and Social Research provides the practical research skills and conceptual foundations you need to conduct studies in this new field.
The Department of Sociology is first in the UK for research quality (Times Higher Education's ranking of the 2014 Research Excellence Framework)
Our staff are world-leading experts, and this translates directly to our postgraduate teaching
Our course gives you skills that employers value in digital social research
We are taught by lecturers who are experts in their fields. I have enjoyed learning about the different methods of quantitative and qualitative analysis and how to use statistics to inform research.Luyun MA Social Media and Social Research
This degree examines the role of social media in contemporary societies, and their potential for ethical research. You'll develop a foundation in traditional social science research skills, as well as explore new methods of analysis for both large- and small-scale data.
This course is not associated with a specific Study Abroad programme, but York offers a number of options through international partnering programmes.
The Social Media and Social Research masters consists of six modules:
Please note, modules may change to reflect the latest academic thinking and expertise of our staff.
You will develop, design, implement and manage your own original research project, supervised by a member of staff. You will analyse the data and produce a 15,000-word dissertation based on your research project.
Examples of dissertation titles with social media topics include:
Every course at York is built on a distinctive set of learning outcomes. These will give you a clear understanding of what you will be able to accomplish at the end of the course and help you explain what you can offer employers. Our academics identify the knowledge, skills, and experiences you'll need upon graduation and then design the course to get you there. Find out more about our approach to teaching and learning.
|Full-time (1 year)||£7,810||£17,370|
|Part-time (2 years)|
Fees for subsequent years are subject to confirmation.
year 1 fee
year 1 fee
Students on a Tier 4 Visa are not currently permitted to study part-time at York.
For courses which are longer than one year, the tuition fees quoted are for the first year of study. Fees for subsequent years are subject to increase (no more than 2% each year).
UK/EU or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK/EU or international student.
Discover your funding options to help with tuition fees and living costs.
If you've successfully completed an undergraduate degree at York you could be eligible for a 10% Masters fee discount.
You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.
You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.
Modules are composed of lectures and seminars where you can discuss readings in a group. A member of the teaching staff will act as your supervisor throughout the degree, to help guide your studies and and monitor progress.
You will be based in the Department of Sociology on Campus West.
Most of your contact hours will be in Wentworth College, with some additional teaching nearby on Campus West.
Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.
Core modules will be assessed by a mixture of open essays and exercises, where assignments are planned on your own time and handed in.
Two-months after completing my Masters degree, I secured a job as an SEO and Social Media Analyst at the Telegraph Media Group.Christopher MA Social Media and Social Research
The Social Media and Social Research masters degree develops skills employers need in many fields, and especially those requiring awareness of digital social research practice and theory.
Work in a variety of social research organisations in the following industries:
You must have at least a 2:1 degree in sociology or a cognate discipline, or equivalent suitable experience or qualifications. If you are unsure about your eligibility, please contact the course coordinator to enquire about your interests.
If English isn't your first language you may need to provide evidence of your English language ability. You should meet an English language proficiency level of 7.0 in the British Council's IELTS test with at least IELTS 6.0 in writing. We do accept other English Language Tests. Students who have successfully completed a recent undergraduate degree at a UK University are exempt from the English Language requirement.
You can apply and send all your documentation electronically through our online system. You don’t need to complete your application all at once: you can start it, save it and finish it later.
Get in touch if you have any questions
We offer a range of campus accommodation to suit you and your budget, from economy to premium.
Explore campus and city life and hear what our current students have to say about living here.
Lively, full of culture and beautiful, York is regularly voted one of the best places to live and visit in the UK.