Skip to content Accessibility statement

Catch me if you can: Study reveals disguises are surprisingly effective

News

Posted on Monday 18 February 2019

Superficial but deliberate changes in someone’s facial appearance – such as a new hairstyle or complexion - are surprisingly effective in identity deception, new research suggests.
Example models from the study with and without disguise. ‘Same person’ pairings show evasion disguise (trying not to look like themselves). ‘Different person’ pairings show impersonation disguise (trying to look like a specific target person).

In the study, led by researchers at the universities of York and Huddersfield, participants were often fooled by disguises when asked to judge whether two photographs showed the same or different people.

Disguises reduced the ability of participants to match faces by around 30%, even when they were warned that some of the people had changed the way they look.

Participants were only able to see through disguises reliably when they knew the people in the images.

Security settings

Co-author of the study, Dr Rob Jenkins from the Department of Psychology at the University of York, said: “We shouldn’t be complacent about deliberate disguise in criminal and security settings. When someone puts their mind to concealing their identity, it can be very effective.

“Familiarity with the people who are disguising themselves improves accuracy. When you are unfamiliar with a face you are easily fooled by superficial changes in hairstyle or colouration.

“However, when you ‘know’ a face you tend to rely more on internal facial features - the eyes, nose and mouth - which are much harder to alter.”

The models recruited for the study were given plenty of time and resources with which to change their appearance. Many used make-up, changed their hair colour and style, and some grew or got rid of facial hair.

To ensure maximum effort, a financial incentive was introduced with a prize for the model whose disguise fooled the most participants.

Props like hats or dark glasses were not allowed as they are prohibited in real-life security settings.

Criminal suspects

The researchers also compared the effectiveness of two different methods of disguise.

Impersonation disguise - or trying to look like someone else - is sometimes used by people attempting to travel using a stolen passport or in cases of identity theft. Evasion disguise – trying not to look like yourself - might be used in witness protection programmes or by undercover police, as well as by criminal suspects on the run from the law.

The study found that evasion disguise is much more effective than impersonation disguise.

Dr Eilidh Noyes, from the University of Hudderfield, added: “With evasion disguise, you can change your appearance in any way you like. With impersonation, you can only change your appearance in ways that resemble your target, so your options are much more constrained.

“Deliberate disguise poses a real challenge to human face recognition. The next step is to test automatic face recognition on the same tasks.”

Research newsletter

Our monthly research newsletter features a curated mix of news, events, and recent discoveries delivered straight to your inbox.

Sign up

Explore more news

News

11 November 2026

The University of York and NatWest have unveiled a new Life Sciences Business Accelerator to turn academic breakthroughs into real-world health and environmental solutions.

News

10 November 2026

New research has shown that patients who receive care from both NHS and private hospitals need better protection against problems with quality and safety.

News

6 November 2026

The Minister for Science, Innovation and Investment, Chris McDonald MP, visited York’s historic Guildhall to learn how the University is driving economic growth and innovation across the region.

News

6 November 2026

The University of York has officially joined the UK Reproducibility Network (UKRN) as an institutional member, reinforcing its commitment to the highest standards of research rigour, transparency and inclusivity.

News

5 November 2026

The UK Government has lowered a key investment value, known as the headline social discount rate, from 3.5% to 3% following landmark research, giving greater weight to long-term environmental preservation, transport and hospital projects.

Read more news