Skip to content Accessibility statement

Enterprising youngsters take on soft drinks challenge

News

Posted on Wednesday 4 June 2014

Enterprising school children are hoping to impress with their designs for a new soft drink at an event hosted by the University of York.

More than 450 primary school pupils will take part in a Soft Drinks Challenge on three Enterprise Days from 9 to 11 June. A collaboration between Tadcaster Grammar School, Sherburn High School and the York Entrepreneurs Society – a University student-run group – the events are designed to teach Year 6 pupils new skills in a fun and stimulating way. 

The event, held at the University’s Law and Management building, will also help to raise aspirations and give pupils an insight into university life.

The challenge involves the children being ‘hired’ by a soft drinks company for the day to help to design a new drink to bring in more sales. The children’s designs will be judged by an expert panel from Nestle.

Keith Aspden, Family of Schools Coordinator for Tadcaster and Sherburn, said: "The Tadcaster and Sherburn schools are delighted to be able to offer this opportunity to hundreds of pupils before they join secondary school. The days test out their enterprise skills in a fantastic University environment and allow pupils to work together across a number of primary schools. We are looking forward to seeing what soft drinks the pupils create!"

The Enterprise Days are part of an initiative by the York Entrepreneurs Society to forge stronger links with local schools, businesses, the University and wider community.

Tracey Che, President of the York Entrepreneurs Society, said: “We are very happy to be running this event for a fourth year in partnership with Tadcaster Grammar School, Sherburn High School and the University. It is always great fun for all involved. Not only does it provide pupils with enterprise experience and a chance to see the University, but it gives University students a chance to volunteer.”

Further information

Explore more news

News

8 October 2026

Simple changes to pub environments can encourage drinkers to choose alcohol-free options without harming profits, according to new research.

News

8 October 2026

A new support programme can increase the number of patients who successfully self-regulate their intake of long-term strong-opioid painkillers without worsening quality of life, a study has shown.

News

5 October 2026

The University of York’s Cost of Living Research Group has looked at modern living standards across the city and revealed the extent of hidden pockets of poverty and inequality in one of the North’s most affluent cities.

News

1 October 2026

A new study has shown that faith leaders would be willing to partner on hypertension screenings and education, despite challenges of past health collaborations.

News

29 September 2026

Scores of students and staff welcomed Sir Kevin Sinfield to the University’s athletics track as part of his final endurance event to raise money for motor neurone disease charities.

Read more news