Posted on 19 April 2016
HYMS was approached by ITN Productions earlier in the year to participate in the in-depth online programme titled Doctors of the Future.
The programme features HYMS as a champion of medical education, training doctors in clinical and communication skills to deliver high quality patient-centred care in all contemporary healthcare settings. It also highlights the importance of training students in a primary care setting; HYMS students are amongst those most likely in the UK to choose general practice as a specialism after graduation.
The programme premiered at The Royal Society of Medicine’s 12th Medical Innovations Summit at the weekend.
Introduced by national newsreader Natasha Kaplinsky, it features key industry interviews and news-style reports, as well as interviews with some of the leading organisations in the sector.
The HYMS film features a problem based learning session, communications masterclass and interviews with course leaders and students.
Dean of HYMS, Professor Trevor Sheldon said: “HYMS is delighted to collaborate with The Royal Society of Medicine and ITN Productions on this exciting project.
“It has been an excellent opportunity to share the inclusive and innovative programme we have developed at HYMS with an audience of healthcare professionals and the general public.”
A total of 11 sponsored news-style reports feature in Doctors of the Future, in a unique communications partnership with The Royal Society of Medicine and ITN Productions.
Doctors of the Future showcases success in clinical practice, medical innovation and health care education, and raises awareness about the significant strides forward the sector is taking.
‘Doctors of the Future’ A news-style programme by the Royal Society of Medicine, in partnership with ITN Productions. The programme explores how the doctors of the future are developing.
Hull York Medical School (HYMS) is a partnership between the Universities of Hull and York. HYMS, currently ranked in the NSS UK top ten for student satisfaction*, aims to increase the number of doctors and make a difference to local health services. Since opening in 2003, HYMS has become known as one of the UK’s most welcoming and inclusive medical schools with a reputation for innovative, inspiring, exciting and rigorous medical education. HYMS’s research is organised into centres which each conduct world-class research. Much of this is interdisciplinary, spanning traditional subject boundaries and reaching out into other departments within the Universities of Hull and York.
*NSS Survey 2015
The Royal Society of Medicine is one of the country's major providers of accredited postgraduate medical education. Each year, the RSM organises over 400 academic and public events, spanning 60 areas of special interest providing a multi-disciplinary forum for discussion and debate. Videos of many key lectures are also available online, increasing access to the RSM’s education programme. The RSM is home to one of the finest medical libraries in the world, with an extensive collection of books,journals, electronic journals and online medical databases. As well as providing medical education, the RSM aims to promote an exchange of information and ideas on the science, practice and organisation of medicine, both within the health professions and with responsible and informed public opinion. the RSM is not a policy-making body and does not issue guidelines or standards of care.
ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news-style items and sponsored editorial profiles.